U.K.-listed household and personal care goods manufacturer McBride ([[MCBRF]], [[MCBDY]]) has unveiled a new company strategy. It is not as strong as I hoped, but it does have ambition and also gives the company some focus. I expect that alone to help the company's financial performance, which in turn should boost the lagging share price, so am now turning mildly bullish on the name and expect a run-up in price over 2021.
McBride's Unimaginative but Useful New Strategy: Revenue Growth
The goal of the new strategy is to increase revenue to one billion euros