MGM Resorts International (NYSE: MGM) announced today that its BetMGM mobile betting app has reached a multiyear agreement with the NFL's Denver Broncos to place a BetMGM lounge inside the team's Empower Field at Mile High. The casino operator plans to enhance the on-site sportsbook experience with VIP travel packages and benefits using the casino's loyalty program, M life Rewards.
The partnership is an indicator of how online sports-betting providers look to differentiate themselves against growing competition. The BetMGM app, launched in March, is a joint venture between MGM and GVC Holdings (OTC: GMVHF). Competitors in the field include DraftKings (NASDAQ: DKNG) and a new betting app to be launched by Barstool in September, according to Barstool CEO Erika Nardini. Her company recently partnered with regional casino operator Penn National Gaming (NASDAQ: PENN) in a $450 million deal.
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