(TheNewswire)
Ottawa, ON – TheNewswire - February 17 ,2022 – Molecule HoldingsInc. (CSE:MLCL) (OTC:EVRRF) (“ Molecule ” or the “ Company ”), aCanadian craft-focused cannabis beverage production company, ispleased to announce that the British Columbia Liquor DistributionBranch has now placed its third order for the Company’s product:CANAJO Espresso Spice. The rapid sell through ofthe Company’s initial shipments to BC is a positive indicator ofMolecule’s opportunity for growth in the west coast market.
Data collected from the first full month of sales sinceCANAJO launched in British Columbia retailers in mid-January indicatesnearly 7000 units have been sold. This is considerably higher than theCompany’s internal forecast. As consumersbecome more comfortable with cannabis beverages in general, and morespecifically the nitro-infused innovation of the CANAJO line, theCompany expects monthly sell-through rates to increase. Continuedimplementation of marketing strategies and in store activations areexpected to help boost consumer awareness of our products.
In Store Activations
The sales team at Molecule is now also offeringin-store activations across British Columbia and Ontario. These“pop-ups”, held at cannabis retailers that carry Molecule brands,educate consumers on cannabis beverages and highlight productattributes. Feedback has been positive from consumers and retailersalike, and the Company has seen an increase in sales volume followingeach event. Consumers can keep track of pop-up locations via theCanajo brand’s Instagram account at @canajobuddies.
Commented David Reingold, CEO Molecule, “We arequite pleased to see sales in British Columbia exceed our initialexpectations for CANAJO. We look forward to seeing the impact of ourmarketing efforts and in-store activations on increased volumes forCANAJO and our other brands.”
For further information, please contact:
André Audet, Chairman and Co-Founder Phone: 1 (888) 665-2853 x101
Email: andre@molecule.ca www.molecule.ca
About MoleculeHoldings Inc.
Molecule is a licensed producerdedicated to creating cannabis-infused beverages for the Canadianmarket. We produce leading, top-quality drinks to provide opportunityand choice to people seeking a convenient and social way to consumecannabis. Molecule is focused on growing both our portfolio, and theoverall cannabis beverage market. We want to ensure people have thebest opportunity to find exactly the product and experience theythirst for.
Neither the Canadian Securities Exchange nor itsregulation services provider accepts responsibility for the adequacyor accuracy of this press release.
Forward-Looking Statements
This press release containsstatements that constitute “forward-looking information”(“forward-looking information”) within the meaning of theapplicable Canadian securities legislation. All statements, other thanstatements of historical fact, are forward-looking information and arebased on expectations, estimates and projections as at the date ofthis news release. Any statement that discusses predictions,expectations, beliefs, plans, projections, objectives, assumptions,future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”,“anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”,“believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may”or “could”, “would”, “might” or “will” be taken tooccur or be achieved) are not statements of historical fact and may beforward-looking information. Forward-looking statements in this newsrelease include statements relating to the anticipated sales growth ofCANAJO in British Columbia; consumer response to cannabis beverages;the impact of marketing strategies and in-store activations on theCompany’s sales and consumer awareness; and the Company’s abilityto produce cannabis-infused beverages for the Canadian beverage marketto provide opportunities for people to consume cannabis. In disclosingthe forward-looking information contained in this press release, theCompany has made certain assumptions.
The Company's actual results coulddiffer materially from those anticipated in this forward-lookinginformation as a result of regulatory decisions, competitive factorsin the industries in which the Company operates, prevailing economicconditions, and other factors, many of which are beyond the control ofthe Company. The Company believes that the expectations reflected inthe forward-looking information are reasonable, but no assurance canbe given that these expectations will prove to be correct and suchforward-looking information should not be unduly relied upon. Anyforward-looking information contained in this news release representsthe Company's expectations as of the date hereof and is subject tochange after such date. The Company disclaims any intention orobligation to update or revise any forward-looking information whetheras a result of new information, future events or otherwise, except asrequired by applicable securities legislation.
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