Quick Take
Nielsen Global Connect (NLSN) has announced the acquisition of Precima from its parent firm Alliance Data Systems (ADS) for an undisclosed amount.
Precima has developed a data platform that provides companies with the tools to analyze their retail data.
NLSN is continuing to cautiously acquire technologies in advance of its Global Connect spin-off. Given the uncertainties around that process, my bias on the stock is NEUTRAL.
Target Company
Chicago, Illinois-based Precima was founded to create a suite of data analytics and reporting tools for retailers of all sizes.
Management