- OneWater Marine ( NASDAQ: ONEW ) and Forza X1 ( NASDAQ: FRZA ) have entered into a strategic partnership in which OneWater and Forza X1 will partner creating a distribution channel for Forza’s integrated electric sports boats.
- Forza X1, through a planned direct-to-consumer, all-digital sales platform, is advancing the adoption of sustainable recreational boating.
- Under the terms, OneWater and Forza X1 will provide customers with a multi-channel opportunity to design, order, finance and track their Forza X1 boat purchase, either through Forza’s web and app platform or kiosks at one of OneWater’s 96 retail locations.
- "Their significant scale and best-in-class sales team complements our digital go-to-market strategy, enabling us to further our reach, sell more boats and engage more customers,” said Jim Leffew, President and CEO of Forza X1.
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OneWater Marine and Forza X1 announce strategic partnership