- Pinterest ( NYSE: PINS ) has sealed new deals with rights holders in order to bring a pile of new music to its Idea Pins .
- The company has announced new partnerships with Warner Music Group ( WMG ), Warner Chappell Music, BMG, and indie rightsholder Merlin in order to give users access to new music.
- That allows for tracks from the likes of Ed Sheeran, Silk Sonic, Anitta and many more to appear in Idea Pins, Pinterest says.
- It's also tapping Rumblefish for music metadata and license management services.
- A new user experience will give Pinterest members the ability to search for desired tracks by title, artist or keyword, Pinterest says.
- “Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest," says Malik Ducard, chief content officer.
For further details see:
Pinterest adds partners to bring licensed music to platform