In Times of Uncertainty: Look for Pure Quality
When times are uncertain, investors with cash to allocate in the equity markets often search for quality businesses to add to their portfolio for the long term. Identifying and following high-quality businesses (and their equity securities) over the long term can allow a diligent investor the luxury of being able to show up to a fire-sale with a well-curated "shopping list" already in hand.
While the features that successful businesses exhibit such as high growth, stable cash flows and a strong balance sheet are widely known and