Taboola (NASDAQ: TBLA), an Israeli online advertising firm that generates most of its revenue from "chumbox" ads, made its public debut on June 30 after merging with the SPAC ION Acquisition (NYSE: IACA) .
Taboola's stock opened at $11.34, above its anticipated value of $10 per share, but gradually declined and closed at $10.35, which gave it a valuation of about $2.6 billion. Let's see if investors should buy this stock.
Chumbox ads, which are often associated with tabloid and clickbait articles, appear on webpages as grids of thumbnail images to drive traffic to other sites. Taboola often promotes these sponsored links as content "from the web" or videos and articles "you may like".
For further details see:
Should You Invest in Taboola After Its SPAC-Backed market Debut?