The allure of growth investing is undeniable. Buying into the next big thing is exciting, especially as the stock of the company in question surges. Watching quarter after quarter of robust performance is adrenaline-inducing. Having said that, there’s a dark side to the practice. Few firms show signs of ‘forever growth’ and when these businesses ultimately fail to keep up with the market’s expectations, even sometimes when it comes to one or two metrics of many looked at each quarter, investors who rode these firms up are hit with a blow lower. Such is the