(TheNewswire)
Bourbon Is One Of TheFastest-Growing Segments Passing 225 Million Liters Of Production In2020, According To Impact Databank
Waterloo, Ontario – TheNewswire - March 8, 2021 - SponsorsOne Inc.,(CSE:SPO) (Frankfurt:5SO), (CSXS:SPO.CN), (OTC:SPONF), a company that utilizes its proprietary platformthat combines digital marketing, wholesale and retail distribution,branding, and operational & funding capital, giving it acompetitive first-mover advantage in rapidly selling proprietarybrands focused in the Alcohol, Functional Beverage and Hemp Sectors,announced today the addition of two ultra-aged premium Bourbons to theSmithville Texas Whiskey product line.
Myles Bartholomew, CEO of SponsorsOne, said: "It truly was being at the right place atthe right time… Working with our distiller, itwas quite a surprise when he unveiled an 8- and 10-year Bourbonwaiting to go to market. Sitting on this until the right moment, theright Brand, and the right way to bring this to market aligned. Ourstrategy around the Smithville branding got them very excited, and wesecured this product exclusively. We plan to offer the premiumBourbon first to "direct to consumer" before we release itto distribution."
What makes this product so unique and special is, manydistilleries stop the process after two distillations looking for asmuch volume as possible and hoping the char on the wood"cleans" the
product. Our distillery adds more steps to thedistillation process to create the smoothest offering possible. Ourdistillation process includes an added third distillation which allowsthem to craft our distillate "cuts" where the heads (earlywaste), hearts (the liquid barreled), and tails (the unpleasantfinish) are separated.
This unique distillate is rested for 8 and 10 years,respectively, developing an incredible smoothness creating a Bourbonwith the desired, smoky, leathery flavor with a roundedmouthfeel.
With consumers flocking to American whiskies,the Bourbon market (including flavors, Tennessee whiskey, rye, andother straight American whiskies) surpassed 25 million 9-liter casesin the U.S. last year, for the first time since 1982. according toImpact Databank. According to Impact Databank, bourbon and otherstraight American whiskies are expected to see continued growth in theU.S. market until at least 2025.
For more information on our products, the followinglink is provided:
https://www.premierbeverageconsortium.com/
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution ofbrand creation and digital marketing through influencer marketing,storytelling, and digital-commerce with the SponsorCoin platform andits highly scalable – smart contract-based digital-currency. Combined, this allows the brands to build and manage exclusive andhighly engaged communities of influencers (from pro tomicro-influencers) within the social realm. The SponsorCoin platformprovides for data-driven marketing campaigns that will change the waybrands connect with their customers. SponsorCoin is a tool for brands to inspire real movementsaround their products and services. Their most valuable customersbecome their best salespeople, producing far higher ROI than currentsocial media advertising methods. SponsorsOne, through itswholly-owned subsidiary, SponsorsOne Media Inc., provides fullcreative and Brand building/management services to all our Brands andmanages the influencer communities for each Brand. For making theBrand big, our wholly-owned subsidiary S1 Brands Inc., buildswholesale/retail distribution channels for the Brand, acting as amaster distributor. S1 Brands provides sales and marketing on behalfof the Brand to its vast network of national wholesalers and retailersand provides purchase order financing to assist the Brand fulfillingevery order. Premier Beverage Consortium LLC, is a wholly ownedsubsidiary and is brand building for the global spirits market withits flagship "Ready to Drink" product called Doc Wylders.. Ownership of the Brand combined with distribution, digital marketinginnovation, and capital is the winning formula to build the nextbillion-dollar Brand. To learn more, please visit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this Press Release.
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