(TheNewswire)
Adds Washington,Arizona, and New Mexico for Doc Wylder's Distribution
Waterloo, Ontario - TheNewswire - May 11, 2021 - SponsorsOne Inc.,(C NSX :SPO. CN ) (Frankfurt: 5SO),(OTC:SPONF), a company that utilizes itsproprietary platform that combines digital marketing, wholesale andretail distribution, branding, and operational & funding capital,giving it a competitive first-mover advantage in rapidly growing itsproprietary brands focused in the Alcohol, Functional Beverage andHemp Sectors, announced today it had executeddistribution agreements to cover Washington State, Arizona, and NewMexico to complete the distribution coverage within the Western USA.
Myles Bartholomew, CEO of SponsorsOne, said: " This now completesour footprint for the Western and Eastern United States, locking updistribution to many thousands of retail locations. Order flow isvery robust into these Distributors, and we expect to see Doc Wylder'son the shelves of retailers late May to early June ".
T he IWSR, the most trusted,accurate, and widely used source for beverage alcohol trends in theworld, stated in a November 2020 press release: 1
"The Ready-to-Drink (RTD) Sector was the OnlyCategory to See Growth in 2020. Low- and No-Alcohol Segment willContinue to Resonate with Consumers In terms of specific categories,only the ready-to-drink (RTD) sector will see volume growth this year(+43%), largely driven by strong performance in the US, which is thelargest RTD market in the world by volume. Global consumers have showna propensity for refreshing, flavourful and longer-to-consume drinks,which bodes well for RTDs. The category is also well suited to theoff-premise, which further boosted its popularity during lockdowns.RTDs are expected to post volume gains of +21.8% compound annualgrowth rate 2019-2024, stealing share primarily from the beercategory. In the US, the RTD category will be bigger by volume thanthe spirits category by the end of this year."
From flavour to function, the RTD category, includinghard seltzers, is growing as consumer demand for convenience isgrowing at an ever-increasing pace. Driven by factors such aswellness, cocktail culture, quality ingredients, premiumization,daytime, and outdoor consumption RTDs have evolved to capture keyconsumption trends. 2
While currently, the top three markets make up over 70%of global RTD volumes, emerging markets are quickly scaling up to keeppace as younger generations demand on-the-go products that don'tcompromise on taste." 3
As the Company completes its USA distributionfootprint, we will begin establishing distribution in top marketsworldwide. Discussions have already commenced in Canada and Mexico. In addition, discussions are starting withadditional Co-Packers allowing us to move closer to the distributionchannels reducing shipping costs well-scaling volume to meetdemand.
For more information on Doc Wyler's, go to www.docwylders.com
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution ofbrand creation and digital marketing through influencer marketing,storytelling, and digital-commerce with the SponsorCoin platform andits highly scalable – smart contract-based digital currency. Combined, this allows the brands to build and manage exclusive andhighly engaged communities of influencers (from pro tomicro-influencers) within the social realm. The SponsorCoin platformprovides for data-driven marketing campaigns that will change the waybrands connect with their customers. SponsorCoin is a tool forbrands to inspire real movements around their products and services.Their most valuable customers become their best salespeople, producingfar higher ROI than current social media advertising methods.SponsorsOne, through its wholly-owned subsidiary, SponsorsOne MediaInc., provides full creative and Brand building/management services toall our Brands and manages the influencer communities for each Brand. For making the Brand big, our wholly-owned subsidiary S1 BrandsInc., builds wholesale/retail distribution channels for the Brand,acting as a master distributor. S1 Brands provides sales andmarketing on behalf of the Brand to its vast network of nationalwholesalers and retailers and provides purchase order financing toassist the Brand fulfilling every order. Premier Beverage ConsortiumLLC, is a wholly owned subsidiary and is brand building for the globalspirits market with its flagship "Ready to Drink" productcalled Doc Wylders. Ownership of the Brand combined withdistribution, digital marketing innovation, and capital is the winningformula to build the next billion-dollar Brand. To learn more, pleasevisit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this Press Release.
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1 https://www.theiwsr.com/wp-content/uploads/IWSR-Global-Beverage-Alcohol-Performs-Better-than-Expected.pdf
2 https://www.theiwsr.com/global-ready-to-drink-alcohol-strategic-study/
3 https://www.theiwsr.com/global-ready-to-drink-alcohol-strategic-study/
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