(TheNewswire)
SponsorsOne Signs Warehousing,Retailing and Regulatory Technology Solution Agreements For InternetSales Direct To Consumers Reaching 32 States In The USA
Waterloo, Ontario – TheNewswire - February 16, 2021 - SponsorsOne Inc.,(CSE:SPO) (Frankfurt:5SO), (OTC:SPONF), (CNSX:SPO.CN), a company thatutilizes its proprietary platform that combines digital marketing,wholesale and retail distribution, branding, and operational &funding capital, giving it a competitive first-mover advantage inrapidly selling proprietary brands focused in the Alcohol, FunctionalBeverage and Hemp Sectors, announced today that it has executedwarehousing and online retailing agreement (“Direct to Consumer”or “DTC”) with Speakeasy Co. to sell Premier BeverageConsortium’s, Doc Wylder’s Lemonade as our first DTC product.
Myles Bartholomew, CEO of SponsorsOne, said: “In a recent press release a little over a month ago, we saidthat the Company had planned to open our direct to consumer(“DTC”) sales channel, and now we are entering the $24 Billion DTCSpirits Market. Prohibition-era regulations stifled liquor e-commercein the U.S. for decades, and the pandemic lockdowns sparked demandalmost overnight. The DTC Spirits market share is now estimated at5% of the $120 billion market in the USA and expected to grow to 20%by 2026 1 , and we are set upto lead this growth with high-quality products that consumers can buyonline”.
On Feb. 2 upstart, DrizlyInc. agreed to sell itself to Uber Technologies Inc. —theride-hailing company that’s ventured into food delivery— for $1.1billion, signaling the explosive growth potential ofthe DTC market. Delivery is one of the value-add components in theDTC supply chain. Still, the bulk of the margin is in producinghigh-quality distilled alcohol products like Doc Wylder’s,Smithville, 4 Corners, and Riverview.
Under the agreement with Speakeasy Co. , we will maintain the Brand website,and Speakeasy Co. maintains the shopping cartfor the online purchase. Speakeasy Co. willmaintain the warehouse of inventory, which upon purchase, triggers theshipment direct to the customer. Speakeasy Co. adds efficiency by bringing all the regulatory tiers together, makingthis a seamless consumer experience. Speakeasy was the infrastructurefor Telsa’s Tequila 2 brand, whichlaunched direct to consumer in November of 2020. The product waspriced at $250.00 and sold out within 4.5 hours totaling 10’s ofthousands of bottles across multiple states. Using social media asthe marketing platform, the storefront has millions of hits, drivingthe sold-out response on this one-time limited offer. Recentresults stated by Speakeasy Co. reinforce themomentum now happening in the DTC market:
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- Speakeasy Co. sold more in December 2020 than all of2019
- November and December sales (2020) were up 464% YoY
- 2020 vs 2019 sales were up 547% YoY
- Outsold January 2020 in the first five days of 2021
- Beverage alcohol brands on platform spiked from 40 asof January 2020 to approximately 190 to-date
1 Bloomberg, Covid Brought Booze to Your Door—and MadeDelivery Worth Billions, February 10,2021, https://www.bloomberg.com/news/articles/2021-02-10/booze-delivery-online-liquor-sales-are-booming-amid-the-pandemic
2 https://finance.yahoo.com/news/tesla-unveils-tesla-tequila-250-085412111.html
Ricardo Camargo, Chief Brand Officer of SponsorsOne Media Inc said:“The biggest change in today’s spirits market is that brandawareness is now happening primarily on digital channels like socialmedia and ambassador collaboration. All PBC brands will focus theirmarketing efforts on digital tactics to connect with consumersbenefiting BOTH retail and direct distribution strategies. Consumerdata is also increasingly valuable. It allows our brands to know theexact demographic and location, targeting digital advertisingaccordingly. Traditional brands and spending billions for In-Storemarketing. We are going to be more strategic and more effective withour marketing efforts.”
Currently, we have Doc Wylder’s in the warehouseready and working on launching the DTC infrastructure with Speakeasyin late Q1 2021.
For more information, the following link is provided:
https://www.premierbeverageconsortium.com/
About Speakeasy Co.
Speakeasy Co. is a technology company and e-commerceplatform for the Wine & Spirits industry that ships beveragealcohol brands directly to consumers. The platform enables brands tosell directly to consumers from their respective websites withoutdisrupting the three-tier system, allowing these brands to own theirown user experience from beginning to end, in addition to owning theirdata and analytics of their target customer.
For more information, the following link isprovided:
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution of brand creation anddigital marketing through influencer marketing, storytelling, anddigital-commerce with the SponsorCoin platform and its highly scalable– smart contract-based digital-currency. Combined, this allows thebrands to build and manage exclusive and highly engaged communities ofinfluencers (from pro to micro-influencers) within the social realm.The SponsorCoin platform provides for data-driven marketing campaignsthat will change the way brands connect with their customers. SponsorCoin is a tool for brands to inspire real movements aroundtheir products and services. Their most valuable customers becometheir best salespeople, producing far higher ROI than current socialmedia advertising methods. SponsorsOne, through its wholly-ownedsubsidiary, SponsorsOne Media Inc., provides full creative and Brandbuilding/management services to all our Brands and manages theinfluencer communities for each Brand. For making the Brand big, ourwholly-owned subsidiary S1 Brands Inc. builds wholesale/retaildistribution channels for the Brand, acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to itsvast network of national wholesalers and retailers and providespurchase order financing to assist the Brand in fulfilling everyorder. Premier Beverage Consortium LLC is a wholly-owned subsidiaryand is brand building for the global spirits market with its flagship“Ready to Drink” product called Doc Wylders.. Ownership of theBrand combined with distribution, digital marketing innovation, andcapital is the winning formula to build the next billion-dollar Brand.To learn more, please visit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange (“CSE”) has neither approved nordisapproved the contents of this Press Release.
Forward-Looking Statements
This news release contains forward-looking statements and informationthat are based on the beliefs of management and reflect theCompany’s current expectations. When used in this news release, thewords “estimate”, “project”, “belief”, “anticipate”,“intend”, “expect”, “plan”, “predict”, “may” or“should” and the negative of these words or such variationsthereon or comparable terminology, are intended to identifyforward-looking statements and information. Such statements andinformation reflect the current view of the Company with respect torisks and uncertainties that may cause actual results to differmaterially from those contemplated in those forward-looking statementsand information.
By their nature, forward-looking statements involve known and unknownrisks, uncertainties and other factors which may cause actual results,performance or achievements, or other future events, to be materiallydifferent from any future results, performance or achievementsexpressed or implied by such forward-looking statements. Such factorsinclude, among others, the following risks:
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- risks associated with marketing and sale ofsecurities
- the need for additional financing requirements andaccess to capital, reliance on key personnel
- the potential for conflicts of interest among certainofficers or directors with certain other projects
- the volatility of the volume and price of the CommonShares, the failure of the business strategy, the integrity of theCompany’s patents and proprietary intellectual property andcompetition.
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