(TheNewswire)
Initial Product Line Will Be ItsExclusive Line Of Doc Wylder's Spirits; eCommerce Store Planned ToOpen Mid-January 2021 And Will Ship DTC In 31 States.
Waterloo, Ontario – TheNewswire - January 4, 2021 - SponsorsOne Inc.,(CSE:SPO), (CNSX:SPO.CN), (Frankfurt:5SO), (OTC:SPONF), a company thatutilizes its proprietary platform that combines digital marketing,wholesale and retail distribution, branding, and operational &funding capital, giving it a competitive first-mover advantage inrapidly selling proprietary brands focused in the Alcohol, FunctionalBeverage and Hemp Sectors, announced today it plans to open its directto consumer ("DTC") store mid-January with its flagshipproduct Doc Wylder's.
SponsorsOne's wholly-owned subsidiary Premier BeverageConsortium LLC ("PBC") will launch a fully integratedeCommerce site built with Shopify, allowing eligible purchasers topurchase our exclusive brands direct. PBC has developed a completewarehousing, fulfillment, and direct shipping platform with externalcomplaint providers. PBC plans to offer exclusive products onlinedirect to consumers allowing us to build communities around eachBrand
Doc Wylder's product in a 4 pack, 8 pack, and 15 packwill be the first offering directly to consumers. Under the rules,10 states legally allow DTC sales of distilled spirits, includingAlaska, Arizona, Connecticut, Hawaii, Kentucky, Nebraska, Nevada, NewHampshire, North Dakota, Rhode Island, and Washington, D.C., as wellas military bases. For the other 21 States, licensed retailers areused to fulfill the DTC orders. Currently, DTC channels for wineriesis considered a mature channel. Only three states do not allow directshipping from wineries, Alabama, Mississippi and Utah. According todata from Sovos Ship Compliant and Wines Vines Analytics, the DTC winechannel grew by 7.4% in 2019 to $3.2 billion. To help put this inperspective Statista is projected that the entire U.S. Whisky categorywill be $16.6 billion in 2020. They are projecting the entire spiritscategory to have $76.8 billion in total revenue. DTC for DistilledSpirits is currently in its infancy stage and PBC intends to lead inthe DTC category leveraging its premium Brands that are underdevelopment in-house and the use of the SponsorCoin platform forbuilding online communities around each Brand.
Myles Bartholomew, CEO of SponsorsOne,said: " We havecreated relationships which make us compliant in 31 States. With our internal team of brand builders and contentcreators, we expect to premiere every Brand direct to the consumerwhile leveraging influencers as the key marketing channel."
For more information on the Doc Wylder's "Ready toDrink" product line go to: www.docwylders.com
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution ofbrand creation and digital marketing through influencer marketing,storytelling, and digital-commerce with the SponsorCoin platform andits highly scalable – smart contract-based digital-currency. Combined, this allows the brands to build and manage exclusive andhighly engaged communities of influencers (from pro tomicro-influencers) within the social realm. The SponsorCoin platformprovides for data-driven marketing campaigns that will change the waybrands connect with their customers. SponsorCoin is a tool forbrands to inspire real movements around their products and services. Their most valuable customers become their bestsalespeople, producing far higher ROI than current social mediaadvertising methods. SponsorsOne, through its wholly owned subsidiary,SponsorsOne Media Inc., provides full creative and Brandbuilding/management services to all our Brands and manages theinfluencer communities for each Brand. For making the Brand big, ourwholly-owned subsidiary S1 Brands Inc. builds wholesale/retaildistribution channels for the Brand acting as a master distributor. S1 Brands provides sales and marketing on behalf of the Brand to itsvast network of national wholesalers and retailers and providespurchase order financing to assist the Brand fulfilling every order. Premier Beverage Consortium LLC, is a wholly owned subsidiary and isbrand building for the global spirits market with its flagship"Ready to Drink" product called Doc Wylders.. Ownership ofthe Brand combined with distribution, digital marketing innovation,and capital is the winning formula to build the next billion-dollarBrand. To learn more, please visit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this Press Release.
Forward-Looking Statements
This news release contains forward-looking statementsand information that are based on the beliefs of management andreflect the Company's current expectations. When used in this newsrelease, the words "estimate", "project","belief", "anticipate", "intend","expect", "plan", "predict","may" or "should" and the negative of these wordsor such variations thereon or comparable terminology, are intended toidentify forward-looking statements and information. Such statementsand information reflect the current view of the Company with respectto risks and uncertainties that may cause actual results to differmaterially from those contemplated in those forward-looking statementsand information.
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- risks associated with marketing and sale ofsecurities
- the need for additional financing requirements andaccess to capital, reliance on key personnel
- the potential for conflicts of interest among certainofficers or directors with certain other projects
- the volatility of the volume and price of the CommonShares, the failure of the business strategy, the integrity of theCompany's patents and proprietary intellectual property andcompetition.
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