(TheNewswire)
Craft Spirits Market Is PresentlyValued At $46 Billion And Ready to Drink Market Is Projected to be $25Billion By 2025; Infused Lemonades, Craft Vodka, and Whiskey are partof the acquired portfolio.
Waterloo, Ontario - TheNewswire - November 2, 2020 - SponsorsOne Inc.,(CSE:SPO) (CNSX:SPO.CN) (Frankfurt:5SO), (OTC:SPONF), a company thatutilizes its proprietary platform that combines digital marketing,wholesale and retail distribution, branding, and operational &funding capital, giving it a competitive first-mover advantage inrapidly building, launching and selling proprietary brands focused inthe craft Alcohol, Functional Beverage and Hemp Sectors, announcedtoday that it had acquired Premier Beverage Consortium LLC("PBC") of Redondo Beach California, giving the Company asignificant foothold in rapidly emerging markets that are projected tohave revenues of tens of billion dollars through 2025.
This acquisition, which closes November 2, 2020, andmade in stock and cash, instantly positions the Company to quicklybecome a significant player in two rapidly expanding global markets.
The Craft Spirits market is currently valued at $46.7billion and projected to grow at 25.33% annually forecasted through to2025, says IndustryArc i andGrand View Research, another industry insider projected that the Ready To Drink ("RTD") premixes marketsize will have revenues of $25.96 billion, also by 2025. ii
Some of PBC's portfolio of Infused Lemonades, Craft Vodka, and Whiskey/Spirits havegained traction quickly with consumers, propelled by the foundingpartners' expertise in scaling consumer brands and building brandequity through private labels for Safeway and Trader Joe's.
Myles Bartholomew, CEO of SponsorsOne, said: "This move aligns with Sponsor One's vision to bea bold and innovative, high-end portfolio of distinctive brands andproducts that deliver exceptional consumer experiences. As part of theagreement, SponsorsOne will work with the Premier Beverage Consortiumteam to further scale their Brand's growth while leveraging our richconsumer insights and analytics. It will also allow us to apply ourbrand-building expertise and utilize our high-performing digitaltechnology techniques. Also, our direct toconsumer, influencer marketing combined with wholesale distributionwill allow us to build and launch brands to meet thisdemand."
"Our ability to understand and 'empathize' withtoday's consumer's behavior, wants, and needs have been proven throughPBC's growth," said Ron Miranda, CEO &President, Premier Beverage Consortium . "Weare excited to be working with SponsorsOne, their world-classmarketing, and technology team to take our business to the next leveland with their leadership team that is making investments in a quicklyevolving category."
Bartholomew continued: "Our organizational plan isto roll PBC into S1 Brands Inc, a wholly-owned subsidiary ofSponsorsOne, and it will maintain all of its regulatory licenses tosell in 50 USA States and Canada.
About SponsorsOne Inc.
SponsorsOne is the leader in the next evolution ofdigital marketing through influencer marketing, storytelling, anddigital-commerce with the SponsorCoin platform and its highly scalable- smart contract-based digital-currency. Combined, this allows brandsto build and manage exclusive and highly engagedcommunities of influencers (from pro to micro-influencers) within thesocial realm. The SponsorCoin platform provides for data-drivenmarketing campaigns that will change the way brands connect with theircustomers. SponsorCoin is a tool for brands to inspire real movementsaround their products and services in which their most valuablecustomers become their best salespeople, producing far higher ROI thancurrent social media advertising methods. SponsorsOne, through itswholly-owned subsidiary, SponsorsOne Media Inc., provides fullcreative and Brand building/management services to all our Brands aswell as manages the influencer communities for each Brand. If theBrand wants to get big - fast, our wholly-owned subsidiary S1 BrandsInc., will build a wholesale/retail distribution channel for the Brandacting as a master distributor. S1 Brands provides sales andmarketing on behalf of the Brand to its vast network of nationalwholesalers and retailers and provides purchase order financing toassist the Brand in fulfilling every order. Ownership of the Brandcombined with distribution, digital marketing innovation, and capitalis the winning formula to build the next billion-dollar Brand. Tolearn more, please visit www.sponsorsone.com
Contact: info@sponsorsone.com
ON BEHALF OF THE BOARD
Gary Bartholomew, Executive Chairman
The Canadian Securities Exchange ("CSE") hasneither approved nor disapproved the contents of this Press Release.
Forward-Looking Statements
This news release contains forward-looking statementsand information that are based on the beliefs of management andreflect the Company's current expectations. When used in this newsrelease, the words "estimate", "project","belief", "anticipate", "intend","expect", "plan", "predict","may" or "should" and the negative of these wordsor such variations thereon or comparable terminology, are intended toidentify forward-looking statements and information. Such statementsand information reflect the current view of the Company with respectto risks and uncertainties that may cause actual results to differmaterially from those contemplated in those forward-looking statementsand information.
By their nature, forward-looking statements involveknown and unknown risks, uncertainties and other factors which maycause actual results, performance or achievements, or other futureevents, to be materially different from any future results,performance or achievements expressed or implied by suchforward-looking statements. Such factors include, among others, thefollowing risks:
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- risks associated with marketing and sale ofsecurities
- the need for additional financing requirements andaccess to capital, reliance on key personnel
- the potential for conflicts of interest among certainofficers or directors with certain other projects
- the volatility of the volume and price of the CommonShares, the failure of the business strategy, the integrity of theCompany's patents and proprietary intellectual property andcompetition.
The Company cautions that the foregoing list of riskfactors is not exhaustive and is subject to change and there can be noassurance that such assumptions will reflect the actual outcome ofsuch items or factors. When relying on the Company's forward-lookingstatements and information to make decisions, investors and othersshould carefully consider the foregoing factors, and otheruncertainties and potential events, including the risk factors, setout in the Company's Listing Statement. The Company has assumed acertain progression, which may not be realized. It has also assumedthat the material factors referred to above will not cause suchforward-looking statements and information to differ materially fromactual results or events.
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2 https://www.grandviewresearch.com/press-release/global-rtd-high-strength-premixes-market
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