My NYU colleague professor Adam Alter has conducted research confirming that the most enduring of the senses is smell. Smell can take you back to age five, to that anxiety that sharply arose when your mother was tucking you in. Mom dousing herself in Revlon's Charlie meant one thing, she and dad were leaving you with a stranger/babysitter. No other sense works as fast as the scent of burnt cashews will take you back to walking along Broadway, feeling inspired after seeing Cats.
Big tech has decided that original scripted television will foment enduring loyalty