A short introductory note: To understand the dynamics at play, I would highly recommend reading this piece by Nassim Taleb which opens with the lines:
"It suffices for an intransigent minority [...] to reach a minutely small level, say three or four percent of the total population, for the entire population to have to submit to their preferences."
The continued focus on recycling opens up several avenues of opportunity for the enterprising investor. One avenue is sustainable packaging. Investing in a transition to sustainable packaging has several advantages and several factors to be