2024-03-29 03:33:09 ET
Summary
- Sweetgreen's growth strategies, including Sweetpass and menu innovations, have gained positive traction and are expected to drive further growth.
- The launch of Sweetpass has provided SG with direct access to consumers' phones, allowing for targeted marketing and data collection.
- Menu innovation, such as the introduction of Protein Plates, has helped SG capture a larger share of consumers' daypart meal budget and diversify its revenue stream.
Investment overview
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Sweetgreen: 2 Key Strategies To Drive Growth Ahead