Article Thesis
Much has been said about the so-called retail apocalypse in the past, a term that describes the presumed death of brick-and-mortar retail (XRT), primarily centered on shopping malls.
In reality, not all brick-and-mortar retail is created equal, though, and although it is true that some segments are struggling, other segments are doing quite well. One could thus argue that the term retail apocalypse is not a perfect fit to describe the phenomenon, it could be more accurately described as a retail transformation, or as major changes in the makeup of