If you want the No. 1 secret to real estate investing in general or real estate investment trusts (REITs) in particular, believe it or not, it’s not going to be “location, location, location.”
Location is intensely important, I know. But it’s also rather obvious. Anyone who knows anything about the business – and arguably anyone who doesn’t know anything about the business – knows that setting details matter.
What surrounds the property you’re buying up or thinking about buying up can determine so much.
For instance, you’ll need to know how close it is to