(NewsDirect)
ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonderthat the streaming specialists who already dominate the film and TVentertainment market are so keen to start benefitting from the growthof gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOUMedia (TSXV: QYOU) (OTCQB: QYOUF).
QYOUMedia (TSXV: QYOU) (OTCQB: QYOUF) is currently focused onbuilding a media brand that appeals to young Indians through itsinfluencer-led TV and video-on-demand content. The company makes moneyfrom ad sales on its channels and through social media-basedinfluencer marketing campaigns.
Having already launched three new channels in 2022and achieved the fastest channel growth in 2021 with its flagshipHindi-language offering, the business is achieving considerablegrowth.
Now, thecompany has announced that it’s increasing its presence on Indianconnected TV and digital platforms with the launch of a new channel– Q GameX.
Thereasoning behind this move is clear. This year the gaming industry isexpected to surpass $208bn in revenue and statistics suggest that thenumber of gamers around the world will exceed three billionpeople.
India isexpected to be home to 450 million online gamers by 2023, putting itbehind only China in terms of the number of users. Alongside thisanticipated growth in audience is growth in the industry, withIndia’s gaming industry expected to reach $5bn by 2025, mainlydriven by a rapidly increasing young population with higher disposableincome.
The newchannel, Q GameX, will stream gameplay matches and battlegrounds whiletaking
viewersthrough some interesting insights on consoles and gaming equipment,unboxing experiences, tips and tricks and much more.
The company’sultimate aim is to engage with digitally savvy young adults andmonetize their viewership by working with brands andadvertisers.
QYOU ’s attitude to programming is similar to its other channels. The businesswill leverage content from a wide array of top social mediainfluencers and digital content creators, serving it to a highlyengaged audience 24/7.
The channel, which is scheduled to launch in September 2022,will target the 18–35-year-old demographic.
The Q India COO andleader of connected TV platform efforts, Krishna Menon,commented:
“We are executing on our goal this year of becoming aleading provider of genre-based channels to audiences adoptingConnected TVs as a primary destination for their viewingtime".
“Our unique and socially connected content style isperfectly aligned with what this audience is looking for. We expectmore channel launches to be announced this year and of course, webelieve that Q GameX can be a big winner on theseplatforms.”
Netflix (NASDAQ: NFLX) is another business looking totake advantage of the popularity of gaming. The streaming servicegiant was founded in 1997 and originally made its name as a movierental service before becoming the biggest name in streaming.
Now, the company isturning its attention to the world of gaming.
The move started withthe company’s ‘choose your own adventure’ style on-off episodeof Black Mirror , titled Bandersnatch , which was releasedin December 2018. The interactive show allowed users to make choicesand change the narrative, allowing them to experience different plotsand endings.
Thiswas Netflix dipping its toes in, but appears to have been a sign ofthings to come. After launching a series of mobile games in November2021, the company has been consistently releasing new game content. Ithas currently built up a portfolio of more than 20 titles.
The company’semphasis is on accessibility for all users, with the goal beingincreased engagement from subscribers. To this end, it has acquiredseveral development studios and claims to have a strong pipeline ofnew releases for the next couple of years.
Walt Disney Co (NYSE: DIS) is anotherentertainment giant which has an eye on the gaming space. The companyhas a long history of engaging with gaming, with releases coming inthe form of numerous movie tie-in titles and standalone effortsfeaturing famous characters such as Disney Infinity and EpicMickey .
September will see a major new release for the company withcopies of Disney Dreamlight Valley hitting the physical andvirtual shelves in early access form. This title, which is availableacross all major console platforms, is free to play and will allowgamers to solve mysteries, embark on quests and build their ownvillage, all while accompanied by Disney’s famous roster ofcharacters.
Backin 2020, it was reported that the company was looking to team up withgame studios in order to increase the number of titles featuringDisney-owned intellectual properties.
With enormous properties like Star Wars, TheSimpsons, The Marvel Cinematic Universe and much more besides in itsback pocket, Disney is well-placed to benefit from a big push into thegaming industry.
Another business with one eye on streaming and another ongaming is Apple (NASDAQ: AAPL). The company hasn’t alwaysbeen the friendliest to gamers, with macOS still limiting the titlesthat users can access compared to the wealth of gaming richesavailable to PC users.
Additionally, the company designed the now largely forgottenPiPP!N console in the mid-1990s. This console performed poorly as ittried to compete in a saturated market full of more warmly receivedcompetitors.
However, recent years have seen the company attempt to embracethe gaming market more and more, with the most significant move beingthe launch of Apple Arcade in September 2019.
This is asubscription-based service that offers gamers access to a range oftitles without advertising, in-game transactions, data tracking, orthe need for a constant internet connection.
A report released byJPMorgan analyst Samik Chatterjee estimated that the platform will bepulling in revenues of around $1.2bn by 2026, compared to around $7bnfrom the Apple Music streaming service.
Combined, the Apple Store, Apple TV+, AppleMusic and Arcade reported revenue of $19.82bn in the three monthsended 31 March, though Apple has not released a breakdown of whichservice produced what.
Apple’soffering is minor and focused on mobile titles at the moment, but thecompany is more than capable of backing a more significant push intothe gaming market.
ValueTheMarkets.com NewsCommentary
IMPORTANT NOTICE AND DISCLAIMER
PAIDADVERTISEMENT This communication is a paid advertisement.ValueTheMarkets is a trading name of Digitonic Ltd, and its owners,directors, officers, employees, affiliates, agents and assigns(collectively the Publisher) is often paid by one or more of theprofiled companies or a third party to disseminate these types ofcommunications. In this case, the Publisher has been compensated byQYou Media Inc. to conduct investor awareness advertising andmarketing and has paid the Publisher the equivalent of one hundred andninety thousand US Dollars to produce and disseminate this and othersimilar articles and certain related banner advertisements. Thiscompensation should be viewed as a major conflict with the Publishersability to provide unbiased information or opinion.
CHANGES INSHARE TRADING AND PRICE Readers should beware that third parties,profiled companies, and/or their affiliates may liquidate shares ofthe profiled companies at any time, including at or near the time youreceive this communication, which has the potential to adverselyaffect share prices. Frequently companies profiled in our articlesexperience a large increase in share trading volume and share priceduring the course of investor awareness marketing, which often ends assoon as the investor awareness marketing ceases. The investorawareness marketing may be as brief as one day, after which a largedecrease in share trading volume and share price may likely occur.
NO OFFER TO SELL OR BUY SECURITIES This communication is not,and should not be construed to be, an offer to sell or a solicitationof an offer to buy any security.
INFORMATION Neither thiscommunication nor the Publisher purport to provide a complete analysisof any company or its financial position. This communication is basedon information generally available to the public and on an interviewconducted with the companys CEO, and does not contain any material,non-public information. The information on which it is based isbelieved to be reliable. Nevertheless, the Publisher does notguarantee the accuracy or completeness of the information. Further,the information in this communication is not updated after publicationand may become inaccurate or outdated. No reliance should be placed onthe price or statistics information and no responsibility or liabilityis accepted for any error or inaccuracy. Any statements made shouldnot be taken as an endorsement of analyst views.
NO FINANCIALADVICE The Publisher is not, and does not purport to be, abroker-dealer or registered investment adviser or a financial adviser.The Publisher has no access to non-public information about publiclytraded companies. The information provided is general and impersonal,and is not tailored to any particular individuals financial situationor investment objective(s) and this communication is not, and shouldnot be construed to be, personalized investment advice directed to orappropriate for any particular investor or a personal recommendationto deal or invest in any particular company or product. Any investmentshould be made only after consulting a professional investment advisorand only after reviewing the financial statements and other pertinentcorporate information about the company. Further, readers are advisedto read and carefully consider the Risk Factors identified anddiscussed in the advertised companys SEC, SEDAR and/or othergovernment filings. Investing in securities, particularly microcapsecurities, is speculative and carries a high degree of risk. Pastperformance does not guarantee future results.
FORWARD LOOKINGSTATEMENTS This communication contains forward-looking statements,including statements regarding expected continual growth of thefeatured companies and/or industry. Statements in this communicationthat look forward in time, which include everything other thanhistorical information, are based on assumptions and estimates by ourcontent providers and involve risks and uncertainties that may affectthe profiled companys actual results of operations. These statementsinvolve known and unknown risks, uncertainties and other importantfactors that could cause the actual results and performance to differmaterially from any future results or performance expressed or impliedin the forward-looking statements. These risks, uncertainties andother factors include, among others: the success of the profiledcompanys operations; the size and growth of the market for thecompanys products and services; the companys ability to fund itscapital requirements in the near term and long term; pricingpressures; changes in business strategy, practices or customerrelationships; general worldwide economic and business conditions;currency exchange and interest rate fluctuations; government,statutory, regulatory or administrative initiatives affecting thecompanys business.
INDEMNIFICATION/RELEASE OF LIABILITY Byreading this communication, you acknowledge that you have read andunderstand this disclaimer in full, and agree and accept that thePublisher provides no warranty in respect of the communication or theprofiled company and accepts no liability whatsoever. You acknowledgeand accept this disclaimer and that, to the greatest extent permittedunder applicable law, you release and hold harmless the Publisher fromany and all liability, damages, injury and adverse consequencesarising from your use of this communication. You further agree thatyou are solely responsible for any financial outcome related to orarising from your investment decisions.
TERMS OF USE ANDDISCLAIMER By reading this communication you agree that you havereviewed and fully agree to the Terms of Use found herehttps://www.valuethemarkets.com/terms-conditions/ and acknowledge thatyou have reviewed the Disclaimer found herehttps://www.valuethemarkets.com/disclaimer/. If you do not agree tothe Terms of Use, please contact valuethemarkets.com to discontinuereceiving future communications.
INTELLECTUAL PROPERTY Alltrademarks used in this communication are the property of theirrespective trademark holders. Other than valuethemarkets.com, thePublisher is not affiliated, connected, or associated with, and thecommunication is not sponsored, approved, or originated by, thetrademark holders unless otherwise stated. No claim is made by thePublisher to any rights in any third-party trademarks other thanvaluethemarkets.com.
AUTHORS: VALUETHEMARKETSvaluethemarkets.com and Digitonic Ltd and our affiliates are notresponsible for the content or accuracy of this article. Theinformation included in this article is based solely on informationprovided by the company or companies mentioned above. This articledoes not provide any financial advice and is not a recommendation todeal in any securities or product. News and research are notrecommendations to deal, and investments may fall in value so that youcould lose some or all of your investment. Past performance is not anindicator of future performance. ValueTheMarkets do not hold anyposition in the stock(s) and/or financial instrument(s) mentioned inthe above piece. ValueTheMarkets have been paid to produce this pieceby the company or companies mentioned above. Digitonic Ltd, the ownerof valuethemarkets.com, has been paid for the production of this pieceby the company or companies mentioned above.
ContactDetails
ValueTheMarkets
ValueTheMarkets
+44141 530 4080
CompanyWebsite
https://www.valuethemarkets.com
Copyright (c) 2022 TheNewswire - All rights reserved.