Privately funded companies valued at more than $1 billion are dubbed “unicorns.” When these billion-dollar startups decide to go public, it often causes a frenzy. This is because the opportunity for a profit-making investment seems all-too-attractive and as such, unicorn IPOs draw lots of attention.
Unicorn companies tend to be hot in the media and often incur lots of hype. Their services are popular, innovative, and disrupt the norm, and from the outside, they appear to be making big bucks. This leads investors to believe there is further potential for massive growth and, therefore, massive profits. ...
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