2024-03-25 21:00:22 ET
Summary
- Viant is a people-based technology advertising company that offers a platform for marketers to use first-party data for customer targeting.
- The stock performance of Viant has been lackluster, but it has gained some momentum YTD with a 58% return.
- Viant should continue to benefit from the cookieless future in advertising, driving demand for its first-party data advertising platform, in my view.
Viant ( DSP ) is a people-based technology advertising company developing a platform for marketers to use first-party data for customer targeting....
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Viant Technology: Attractive Price Level With Decent Upside Potential