Victoria’s Secret ( NYSE: VSCO ) announced a new loyalty program for Victoria’s Secret and PINK customers on Friday.
The new program , entitled the VS & PINK Collective, is the company's first rewards program and will be piloted in select states across the U.S. starting this month. A nationwide rollout is expected later in the year. The new program also adds benefits for Victoria’s Secret credit card members.
“Victoria’s Secret and PINK are fortunate to have had decades of loyal customers and fans,” said Chris Rupp, Chief Customer Officer for Victoria’s Secret & Co. “Through our transformation journey, we’ve been listening to these customers and have focused our approach on what they want and need. The VS & PINK Collective has been developed with the customer at the heart and we’re looking forward to gathering additional learnings to launch the full program later this year.”
The PINK Nation program, an existing loyalty program for the PINK brand, will sunset by the close of February. A new PINK app and a “more cohesive loyalty program” will be introduced via the new loyalty initiative.
The company is expected to post earnings next week .
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Victoria’s Secret announces new loyalty program