2024-04-30 10:13:53 ET
Summary
- Victoria's Secret is the leading women's intimate wear brand in the US and one of the best-known brands globally in this category.
- A decade of positioning failures led to several scandals and the loss of customer connection with new generations.
- Since 2021, with a new management team, the company has correctly repositioned in adherence with current customer tastes.
- Considering the brand potential, the macro challenges, and the aspects of management's new strategy and execution that I don't like, I believe the stock is fairly valued.
- However, I prefer to wait for lower prices, below $15 per share, before considering VSCO an opportunity.
Victoria's Secret ( VSCO ) is the leading women's intimate wear brand in the US and one of the best-known brands globally in this category.
The company was spun off from L Brands in 2021 after close to one decade of positioning and management failures, which led to several scandals and the loss of customer connection with new generations. Since 2021, with a new management team, the company has been reorienting to what I believe is the right direction....
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Victoria's Secret Has Potential And Is Directionally Correct, But Wait For Lower Prices