Vystar® to restart sales of Vytex® Cloud Bed-in-a-Box
MWN-AI** Summary
Vystar® Corporation (OTCQB: VYST) is set to relaunch its highly acclaimed Vytex® Cloud Bed-in-a-Box mattress collection, which is crafted from 100% all-natural latex. This collection comes in six sizes and offers three distinct levels of softness: firm, plush, and super plush. The mattresses are designed with consumer preferences in mind, mixing luxurious comfort with sustainable materials and innovative technology.
The Vytex Cloud mattress stands out in the competitive $30 billion mattress industry, particularly within the booming Bed-in-a-Box market that has seen rapid growth in recent years. As consumers increasingly favor the convenience of online shopping and direct home delivery, Bed-in-a-Box sales accounted for nearly 30% of all mattress sales by 2022. The 9-inch thick Vytex Cloud mattress is touted for its quality, featuring a quilted organic cotton cover and Joma™ wool for enhanced breathability and moisture management, along with the ability to retain support for over 20 years.
Additionally, Vytex latex is celebrated for being the world's purest and most sustainable latex, being naturally anti-microbial, odor-free, and virtually allergen-free. Vystar's patented deproteinization process removes over 99.8% of allergens typically found in natural rubber, significantly reducing the risk of latex allergies.
Starting October 1, 2025, customers can easily order their mattress through Vytex.com, choosing their preferred level of support and benefiting from a 100-day trial with a satisfaction guarantee. With a strong emphasis on ecological consciousness, the Vytex Cloud Bed-in-a-Box not only promises comfort but also aligns with environmentally sustainable practices. This promising relaunch aims to continue Vystar’s legacy in the innovative mattress market.
MWN-AI** Analysis
As Vystar® Corporation (OTCQB: VYST) prepares to relaunch its Vytex® Cloud Bed-in-a-Box collection, investors should consider several key factors driving the potential success of this product in the booming mattress market. With Bed-in-a-Box sales soaring to account for nearly 30% of all mattress sales, the market appetite for convenient, high-quality sleep solutions is clear.
One of Vytex's distinguishing features is its use of patented, deproteinized Vytex latex. This not only enables high durability and reduced allergen potential but also enhances the mattress's overall performance and comfort. With sustainability becoming increasingly prioritized among consumers, Vystar’s commitment to biodegradable materials aligns well with market trends, potentially attracting eco-conscious buyers.
The company’s offering characteristics, such as a range of six sizes and three levels of firmness, cater to diverse consumer preferences. Further, the inclusion of a 100-day free trial and a 10-year warranty can lower the perceived risk of purchase, which is crucial for online transactions. The product's luxury aspects, like its quilted organic cotton cover and Joma™ wool blend, set high standards in the marketplace, appealing to consumers seeking quality and comfort.
Vystar's seasoned leadership, complemented by considerable retail experience, provides confidence in executing the marketing strategy. A crucial aspect will be leveraging online sales platforms effectively to capture the growing trend of e-commerce shopping. The relaunch set for October 1, 2025, is timely, considering the surge in consumer reliance on e-commerce and home delivery solutions post-pandemic.
In summary, investing in Vystar at this juncture appears promising, provided the company maintains strategic marketing, emphasizes product education, and capitalizes on current e-commerce dynamics. Investors should monitor the market response closely as these dynamics unfold.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
- Luxuriously soft supportive comfort, resilience and breathability
- Thicker mattress and the ultimate plush covering
- 6 sizes, 3 levels of softness
- World’s purest, naturally anti-microbial, odor-free and virtually allergen free latex
- Made of globally patented deproteinized Vytex latex
- Sustainably sourced Vytex latex for ultra-long life, yet completely biodegradable.
Worcester, MA, Sept. 12, 2025 (GLOBE NEWSWIRE) -- Vystar® Corporation (OTCQB: VYST) Vystar® to restart sales of Vytex® Cloud Bed-in-a-Box Collection of 100% all natural latex mattresses in three levels of support. This was previously one of our best-selling items.
The Bed-in-a-Box concept is a hit with consumers - transforming the $30 billion dollar a year mattress industry. Industry Bed-in-a-Box sales grew by 60% in 2017 and have continued to rise consistently. In a society that is now comfortable with online sales and enjoys the convenience of to your door delivery, Bed-in-a-Box sales now account for nearly 30% of all mattress sales.
“Having spent 50 years in the furniture and bedding retail industry, it is rare to see a product category explode almost overnight like Bed-in-a-Box has,” stated Steve Rotman, past CEO of Vystar and of Rotmans Furniture and Carpet. “We applied our expertise gained from decades of direct interactions with hundreds of thousands of New England consumers at Rotmans Furniture to help develop the high quality Vytex ® Cloud Bed-in-a-Box with the convenience of online ordering and fast delivery right to your door. .
Rotman noted, “Customers love it for life. You’ll sleep better on the soothing, uplifting support of an eco-friendly Vytex Cloud mattress whose natural breathability, and resilience provide supportive comfort for years. A better sleep means more energy for life.”
Buying a new superior quality mattress conveniently from home has never been easier:
- Visit Vytex.com website October 1 st , 2025.
- Select the support level of the mattress -- firm, plush or super plush. The 9-inch thick mattress - one of the thickest currently available from any bed in a box retailer - is wrapped in a high quality, quilted organic cotton over Joma ™ wool cover that sets new standards of quality for the bed in the box market.
- Enter shipping address and form of payment – PayPal and all major credit card accepted.
- When Vytex Cloud Bed-in-a-Box arrives, place the easy to carry 14 X 14 x 36 inch box atop your bed frame
- Carefully open, wait two minutes for it to fully expand, revel in its beauty and comfort for the next 20 years.
Consumers have their choice of Twin, TwinXL, Full, Queen, King and California King sizes in Firm, Plush or Luxury Plush density. Vytex Cloud Mattresses come with a high quality, quilted organic cotton over Joma ™ wool cover for natural airflow. Vytex mattresses include a 100 day free trial with satisfaction guaranteed or your money back, plus a 10 year warranty against manufacturing defects.
Vytex Cloud Bed-in-a-Box is available in 3 densities and features a high quality quilted organic cotton over Joma ™ wool cover for skin caressing
Enhance your Vytex Cloud Bed-in-a-Box by adding Vytex Cloud Pillows and an optional topper to ensure your comfort from head to toe. Order yours today at www.vytex.com .
About Vytex foam
Vystar’s multi-patented technology means Vytex foam stays springier over the long-term, providing 20 or more years of decadently perfect sleep support. You can enjoy Vytex Cloud Bed-in-a-Box for years and appreciate that it is more environmentally friendly from production through its end of life after which it completely biodegrades.
Vytex ® is the healthiest, purest pillow material, offering the ultimate in comfort and durability:
- Retains bouncy resilience for decades;
- Buoyantly supports, and cradles your entire body without pressure points whether sleeping on front, back or side, enabling easy movement.
- Virtually allergy and odor free. Multi-patented deproteinization process removes over 99.8% of natural rubber’s proteins that cause latex allergies and odor.
- Vytex deproteinization results in a 90% stronger bond for a more durable latex;
- Breathability ensures sweat-free comfort, resists moisture absorption and bacteria;
- Vytex is naturally antimicrobial and repels bedbugs and dust mites;
- Is naturally whiter (without bleach or dyes) and won’t discolor like petrochemical based memory foam or polyurethane foam.
- Is sustainably produced;
- Uses less water and bleaching agents, ammonia and other chemicals during processing;
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About Vystar Corporation:
Based in Worcester, Mass., Vystar ® Corp. (OTCQB: VYST) is the owner of RxAir ® UV light air purification products that destroy harmful airborne viruses and pathogens, Vytex ® Natural Rubber Latex (NRL), and Fluid Energy Solutions. Vytex is a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex for a stronger, more durable, yet environmentally safe, "green" and fully biodegradable product that can be used in a broad range of consumer and medical products. For more information, visit www.vystarcorp.com .
Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, product development and delivery, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.
Follow us on social media:
Twitter: @ VystarCompany @vytex
Contacts:
Vystar
Media & Investors: Jamie Rotman, j rotman@vytex.com
Media, Investors or To Partner with Vystar, Company Phone Number: (508) 791-9114
FAQ**
How does Vystar Corp VYST plan to compete with other Bed-in-a-Box brands that offer similar features, such as support levels and eco-friendly materials, in a saturated mattress market?
2. What measures is Vystar Corp VYST taking to ensure the long-term durability and quality of the Vytex Cloud Bed-in-a-Box mattresses, especially given their 20-year expected lifespan?
3. Can Vystar Corp VYST provide insights into the material sourcing and production processes that make Vytex latex both sustainable and environmentally friendly compared to conventional mattress materials?
4. How does Vystar Corp VYST address consumer concerns about comfort and support across different sleep positions, especially with the introduction of multiple softness levels in the Vytex Cloud mattresses?
**MWN-AI FAQ is based on asking OpenAI questions about Vystar Corp (OTC: VYST).
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