Source: Pixabay.com.
Background
For value/quality-focused investors like us, minimizing losses is more important than maximizing gains. Consider the following for example: to compensate for a 10% loss, you would need an 11% return; and for a 50% down in your portfolio, you would need a 100% return to bring the total value back to the original level. It is just difficult and/or takes time for investors to make up for incurred losses, which should be prevented as many as possible.
Source: Capital Alligator.
Then it comes to the question of how we find stocks with