By Kara Marciscano, CFA
The Software & Services industry can be divided into two factions: the cloud software providers and the traditional software providers.
There is widespread agreement among industry stakeholders that software deployment via cloud, otherwise referred to as providing Software as a Service (SaaS), is the preferred business model.
Software companies and their shareholders tend to particularly align in support of the SaaS subscription-based revenue model. While traditional software companies derive revenue from single, large and upfront transactions, cloud SaaS companies employ a recurring revenue model with smaller and more frequent transactions. The