E-commerce has become a way of life for billions of individuals in both developed and emerging economies. In the United States, the rise of online shopping has resulted in the retrenchment of many physical retail locations. In many Asian countries like China, online shopping has leapfrogged over an underbuilt physical retail presence to become a principal way that many shop.
May the next wave of growth in e-commerce come from Africa? There are reasons to believe so. We've highlighted these in previous notes. However, a recent article in PYMNTS highlights some of the same key