Shares of Pinterest (NYSE: PINS) were tracking modestly higher on Friday after peer social-media platform Snap (NYSE: SNAP) reported positive earnings results. At 10:30 a.m. EST, Pinterest stock was up 3% but had traded 5% higher earlier in the session.
While Pinterest and Snap's Snapchat are two drastically different platforms, they generate revenue in the same way: displaying ads. Therefore, Snap's strong results suggest the ad environment is generally healthy, which bodes well for Pinterest as it prepares to report its financial results next week on April 27.
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Why Pinterest Stock Was Up Today