WRS Group Announces Agreement to Acquire Avanos Medical's US Game Ready® Orthopedic Rental Business
MWN-AI** Summary
WRS Group, LLC, based in Ann Arbor, Michigan, has announced a definitive agreement to acquire the U.S. Game Ready® orthopedic rental business from Avanos Medical, Inc. (NYSE: AVNS). This acquisition aligns with WRS Group's mission to enhance patient recovery solutions, particularly in orthopedic pain management through innovative cold and compression therapy products. The deal represents a significant expansion for WRS, allowing it to further penetrate the U.S. orthopedic market and deliver clinically proven recovery therapies to patients, surgeons, and rehabilitation specialists.
Kevin Odle, Co-Managing Partner of WRS, emphasized that acquiring the Game Ready business supports their objective to improve patient outcomes while reducing opioid use. Game Ready is recognized for its effectiveness and reliability, making it a valuable addition to WRS's portfolio. Scott Loewe, also a Co-Managing Partner at WRS, highlighted their commitment to utilizing advanced technology to achieve scalability and enhance patient services.
For Avanos, this partnership facilitates a strategic focus on its core product offerings while ensuring that Game Ready continues to be available to patients. Dave Pacitti, Avanos’ CEO, noted that collaboration with WRS allows for improved distribution and support of their medical technologies, enhancing operational efficiency.
Starting December 1, 2025, WRS Group will take ownership of the Game Ready U.S. orthopedic rental assets. Moreover, a long-term distribution and supply agreement will be established, enabling Avanos to continue supplying Game Ready systems and accessories, and providing transition support to ensure seamless service for customers.
This acquisition not only strengthens WRS Group’s capabilities in recovery solutions but also reinforces Avanos's intent to refine its focus while ensuring vital recovery technology remains accessible to those in need.
MWN-AI** Analysis
WRS Group's acquisition of Avanos Medical's US Game Ready® orthopedic rental business represents a strategic move with significant implications for both companies and the orthopedic market. As WRS strengthens its portfolio by integrating a well-established and trusted product, investors should pay close attention to the potential outcomes of this transaction.
From a market perspective, this acquisition enables WRS to enhance its service offering within the orthopedic recovery niche, specifically targeting pain management and rehabilitation solutions. Game Ready's established reputation among clinicians and athletes not only broadens WRS's customer base but also positions the company as a more formidable competitor in a market that is increasingly prioritizing non-opioid recovery solutions.
Analysts should note that WRS's focus on innovative and evidence-based therapies aligns with current healthcare trends advocating for reduced opioid use. This strategic alignment could lead to increased demand for WRS’s products, bolstering revenue growth in the long term.
In terms of operational efficiency, WRS’s commitment to leveraging technology for superior patient outcomes is significant. The planned distribution and supply agreement ensures continuity of service during the transition, which is critical in maintaining customer confidence and minimizing disruptions. For Avanos, this partnership allows the company to streamline its focus on core operations while still providing value through the Game Ready pipeline.
The market response should be cautiously optimistic post-acquisition. Shareholders are likely to see the benefits of enhanced market position and operational synergy over time. Ultimately, potential investors should watch WRS Group's next steps, focusing on execution and customer adoption rates of the new offerings, as these will be key indicators of the acquisition's success and its impact on WRS's valuation.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
ANN ARBOR, Mich., Oct. 23, 2025 /PRNewswire/ -- WRS Group, LLC (WRS), a privately held company based in Ann Arbor, Michigan, announced today that it has entered into a definitive agreement with Avanos Medical, Inc. (NYSE: AVNS) to acquire substantially all assets and rights related to Avanos' US Game Ready® orthopedic rental business.
WRS Group, a national leader in orthopedic pain management and recovery solutions, specializes in cold and compression therapy for patients recovering from injury or surgery. The acquisition enhances WRS's ability to serve patients, surgeons, and rehabilitation specialists with innovative, outcome-driven recovery solutions while strengthening its position in the US orthopedic market.
"The addition of the Game Ready orthopedic business supports WRS's mission to expand access to clinically proven recovery therapies that can help reduce patient opioid consumption," said Kevin Odle, WRS's Co-Managing Partner. "Game Ready is an outstanding product with a trusted reputation among clinicians and athletes."
Scott Loewe, Co-Managing Partner at WRS said, "WRS has invested heavily in technology to build an infrastructure for excellent patient outcomes at scale. We're well-positioned to bring this solution to significantly more patients and providers across the country while maintaining the exceptional service standards both companies are known for."
For Avanos, the partnership underscores the company's strategy of focusing on its core strengths and leveraging trusted collaborators to extend the reach of its medical technologies.
"At Avanos, we believe in the power of strategic partnerships to strengthen focus, improve efficiency, and extend the reach of our leading medical solutions," said Dave Pacitti, Chief Executive Officer of Avanos Medical. "Partnering with WRS Group allows us to do just that — ensuring that Game Ready continues to reach patients who benefit from its proven recovery technology, while enabling Avanos to concentrate on advancing our core growth platforms. We're excited to collaborate with WRS to make this transition a success for customers and patients alike."
Under the terms of the agreement, WRS Group will assume ownership of all Game Ready US orthopedic rental assets effective Dec. 1, 2025. In addition, WRS and Avanos will enter into a long-term distribution and supply agreement covering the orthopedic and patient segments of the US business. As part of this partnership, Avanos will continue to manufacture and supply Game Ready systems and accessories while providing transition support through the end of 2025 to ensure uninterrupted service and support for customers, partners, and patients.
For more information, visit www.wrs.group.
About WRS Group
Headquartered in Ann Arbor, Michigan, WRS Group is a national leader in orthopedic recovery and pain management solutions. Powered by advanced technology and process excellence, WRS Group delivers consistent, evidence-based pain management and recovery products and services that improve outcomes for patients and providers across the United States.
About Avanos Medical
Avanos Medical, Inc. (NYSE: AVNS) is a medical technology company focused on delivering clinically superior medical device solutions that help patients get back to the things that matter. Headquartered in Alpharetta, Georgia, Avanos is committed to addressing some of today's most important healthcare needs, including providing a vital lifeline for nutrition to patients from hospital to home, and reducing the use of opioids while helping patients move from surgery to recovery. Avanos develops, manufactures, and markets its recognized brands globally and holds leading market positions in multiple product categories. For more information, visit www.avanos.com and follow Avanos Medical on X (@AvanosMedical), LinkedIn, and Facebook.
SOURCE WRS Group
FAQ**
How will the acquisition of Avanos Medical Inc. AVNS's Game Ready orthopedic rental business impact WRS Group's market share and competitive positioning in the orthopedic pain management sector?
What specific technologies and innovations does WRS Group plan to implement following the acquisition of Avanos Medical Inc. AVNS's assets to enhance patient outcomes and service delivery?
Can WRS Group provide insights on how the partnership with Avanos Medical Inc. AVNS will improve the availability of Game Ready systems to patients and healthcare providers across the US?
What are the expected financial implications of acquiring Avanos Medical Inc. AVNS's orthopedic rental business for WRS Group in terms of revenue growth and cost synergies over the next few years?
**MWN-AI FAQ is based on asking OpenAI questions about Avanos Medical Inc. (NYSE: AVNS).
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