Global spending on digital marketing is approaching $100 billion. While most of this industry is controlled by the tech giants, Yext (YEXT) has carved out its own position in the digital marketing industry. Taking advantage of the crowded niche of local search inside digital marketing, Yext offers a digital service for businesses to manage all of their ad campaigns spread across different platforms.
Below, I will review the favorable industry conditions that have allowed Yext to grow, and then asses its financial and valuation health.
Avoiding The Digital Marketing Duopoly
Google (GOOG) (GOOGL)