Yext, Inc. (YEXT) is the leader and the only large player in a market that the company has coined Digital Knowledge Management (DKM). With more than 150 services and apps, Yext allows businesses to control facts, brand consistency, presenting “brand-verified answers” in search.
The company recently introduced a new product called Answers, which, according to management, disrupted its sales execution.
It elongated purchasing cycles as customers who are down a path with Yext got excited about Answers and wanted to learn more before buying Yext and it slowed some deal cycles.
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