- The shares fell due to a drop in average revenue per customer (due to the large number of new customers in the hyper-casual games segment).
- Operating results and an update to Apple's privacy policy were perceived too negatively.
- Through acquisitions, Zynga increases the volume of active users and receives synergy from each new studio for its entire base, so we assume Zynga can grow by 15% per year.
- Zynga's profitability fell after the merger with the big studio Small Giant; and then due to the synergy and absorption of the studios Peak and Rollic, its profitability entered a positive zone and began to grow.
For further details see:
Zynga Is A Fast-Growing Developer Of Mobile Games