Auto Finance Veteran and Former Tesla National Lease Partner Launches AmeriTrust Financial to Fill Used-Car Leasing Gap
MWN-AI** Summary
AmeriTrust Financial, a new independent automotive finance company led by former Tesla National Lease Partner Jeff Morgan, has emerged to address the growing demand for used-car leasing. The company has developed a cutting-edge fintech-driven platform that allows franchised and large independent dealers to provide side-by-side financing and leasing decisions from a single retail application. As the only independent lender offering national-level used-car leasing, AmeriTrust aims to bridge a significant gap in the market where leasing currently accounts for just 3% of used vehicle financing.
AmeriTrust’s innovative technology simplifies the leasing process for dealers, automatically converting loan applications into lease structures, thus eliminating the need for extensive paperwork. This streamlining enables dealers to present more affordable leasing options to consumers without extending loan terms, which can create negative equity risks. The platform also features live calculators linked to real-time inventory, allowing dealers to display accurate payment options while customers shop.
In addition to facilitating immediate loan and lease decisions, AmeriTrust sets itself apart by offering a range of leasing options tailored for diverse customer credit tiers, including those with subprime credit. The company provides essential tools such as pre-filled contracting documentation and rapid decision-making, with most contracts funded on the same day.
AmeriTrust Financial has received robust backing from institutional investors and billionaires, allowing it to scale rapidly across 28 states, with intentions to expand throughout the continental U.S. As the used-car market presents a huge growth potential for leasing, AmeriTrust is positioned to redefine automotive finance and meet the evolving needs of consumers and dealers alike.
MWN-AI** Analysis
AmeriTrust Financial’s recent launch is a watershed moment in the auto finance landscape, particularly in the realm of used-car leasing. With its fintech-driven platform, AmeriTrust is poised to fill a significant gap in the market where leasing only accounts for a mere 3% of used vehicle financing, despite the used-car market being approximately three times larger than that for new vehicles. This situation presents a considerable growth opportunity for both AmeriTrust and the dealers who partner with it.
The platform’s innovative approach to delivering simultaneous loan and lease options simplifies the transaction process for dealers, providing them with the agility to meet consumer needs without the cumbersome paperwork typically associated with leasing. In a financial climate where consumer budgets are tight—illustrated by rising grocery bills and high used-car prices—lower lease payments and shorter terms can be particularly enticing to cost-conscious buyers.
For dealers, the ability to provide tailored leasing options for various credit tiers and vehicle conditions means a broader customer base can be serviced. This is especially pertinent in today's economic climate, where many consumers are wary of stretching loan terms that could increase their risk of negative equity. Moreover, AmeriTrust’s quick decision-making process reinforces efficiency in dealership operations, allowing contracts to be funded the same day.
As AmeriTrust continues to scale its offerings across the 28 states and with ambitions for nationwide reach, investors should take note. The initial backing from institutional investors and billionaires underscores strong market confidence in the company’s potential. Thus, positioning oneself in stocks like AmeriTrust Financial Technologies Inc. (TSXV: AMT) could offer lucrative returns as AmeriTrust fulfills its promise of disrupting the automotive financing model, particularly for used vehicles.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
AmeriTrust’s platform is the first to deliver side-by-side loan and lease decisions from a single retail application, with live-inventory calculators that enable lower payments on shorter terms.
AmeriTrust Financial, an independent automotive finance company, today announced the launch of a fintech-driven lending platform designed to expand used-car leasing for franchised and large independent dealers nationwide. Backed by institutional investors and a group of billionaires, the company is scaling rapidly across the continental United States. AmeriTrust is currently the only independent lender that offers used-car leasing at a national level.
Dealers can submit a single retail loan application to AmeriTrust and receive side-by-side decisions for both a loan and a lease. AmeriTrust’s technology automatically converts the application for lease structuring, helping dealers offer leasing without added paperwork or specialized calculations. Through used-car leasing, dealers can advertise lower monthly payments without extending loan terms.
“With grocery bills up and used-car prices still high, consumers need a better path to affordability than simply stretching loan terms,” said Jeff Morgan, CEO of AmeriTrust Financial and former national lease partner to Tesla. “While extending terms can reduce payments, it also increases negative equity and default risk. Used-car leasing is a smarter alternative — and today, only a handful of OEMs provide used-vehicle lease options at scale, leaving a significant gap in the market.”
In addition to side-by-side loan and lease decisions, AmeriTrust also offers:
- Pre-filled contract and title documentation: AmeriTrust automatically pre-fills all contract paperwork, including title applications and other state-specific forms, helping dealers avoid errors that can delay funding, require re-contracting, or even jeopardize the sale.
- Leases for every type of driver and credit tier: From leases with no mileage and wear-and-tear penalties to options for subprime credit, AmeriTrust offers multiple used-car lease structures designed to approve as many customers as possible.
- Payment calculators tied to real-time inventory: At no cost, dealers can connect their inventory to AmeriTrust’s portal and generate loan and lease payments that reflect actual deal terms, not estimates. While a customer is in-store, dealers can compare vehicles across terms, lease types and credit tiers to find the best fit.
- Exceptionally fast decisioning and funding: Dealers receive decisions within minutes, and most contracts are funded the same day.
- Free dealer lease training: AmeriTrust will host Q&A sessions and training resources to help dealers understand the nuances of used-car leasing, so they can present lease options to customers with confidence.
“Leasing makes up 25 percent of the auto finance market for new vehicles,” Morgan said. “But while the used-vehicle market is roughly three times larger, leasing accounts for only about 3 percent of used vehicle financing — and much of that is still tied to OEM certified pre-owned programs. As an independent lender, we have the flexibility to lease any make or model, certified pre-owned or not. The growth opportunity is enormous, and the market is underserved. AmeriTrust is scaling quickly to close that gap.”
In response to this market demand, AmeriTrust Financial attracted investment over the past year from institutional investors and multiple billionaires through its parent company, AmeriTrust Financial Technologies Inc. (TSXV: AMT)(OTCQB: AMTFF)(Frankfurt:1ZVA). AmeriTrust Financial currently operates in 28 states, with plans to expand across the entire continental United States over the next several months.
To sign up with AmeriTrust, franchised and large independent dealers should call 1-800-600-6872. Approved dealers can submit loan applications through DealerTrack, RouteOne or AmeriTrust’s proprietary portal.
About AmeriTrust Financial
Based in Fort Worth, Texas, AmeriTrust Financial provides new- and used-car loans and leases through franchised and large independent dealers across the United States. The company’s lending technology delivers side-by-side loan and lease decisions from a single retail loan application. AmeriTrust Financial is owned by AmeriTrust Financial Technologies Inc. For more information, visit www.ameritrustfinancial.com .
About AmeriTrust Financial Technologies Inc.
AmeriTrust Financial Technologies Inc., listed on the TSXV, OTCQB, and Frankfurt markets, is a finance solution and fintech provider disrupting the automotive industry. AmeriTrust’s integrated, cloud-based transaction platform facilitates transactions amongst consumers, dealers, and funders. AmeriTrust’s platform is being made available across the United States. For more information, visit www.ameritrust.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260203748930/en/
Media Contact:
Jessica Satterfield-Reyna
The Satterfield Agency LLC
(972) 841-1577
jessica@thesatterfieldagency.com
FAQ**
How does AmeriTrust Financial Technologies Inc. (OTCQB: AMTFF) plan to leverage its unique platform to capture a larger share of the used-car leasing market compared to traditional financing options?
What strategies are in place for AmeriTrust Financial Technologies Inc. (TSXV: AMT) to sustain rapid scalability while maintaining the quality of its loan and lease decisioning process?
In what ways does AmeriTrust Financial Technologies Inc. (OTCQB: AMTFF) differentiate itself from competitors offering similar financial solutions in the automotive industry?
As AmeriTrust Financial Technologies Inc. (Frankfurt: 1ZVA) expands nationwide, how will it address the diverse regulatory and operational challenges across different states in the U.S. market?
**MWN-AI FAQ is based on asking OpenAI questions about Ameritrust Financial Technologies Inc. (OTC: AMTFF).
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