ENHANCED NAMES CALIWATER THE OFFICIAL HYDRATION PARTNER OF THE ENHANCED GAMES
MWN-AI** Summary
Enhanced, a pioneering company focused on health optimization in elite sports, has announced Caliwater as the official hydration partner for the inaugural Enhanced Games, set to take place on May 24, 2026, at Resorts World Las Vegas. Co-founded by Vanessa Hudgens and Oliver Trevena, Caliwater is celebrated for its eco-friendly cactus water, which offers athletes a refreshing and sustainable hydration option.
As part of this partnership, Caliwater will be prominent in all athlete, media, and VIP areas during the competition, along with related training camps and events. The collaboration aligns with Enhanced's mission to promote health, performance, and recovery among athletes. Maximillian Martin, CEO of Enhanced, expressed enthusiasm over the partnership, highlighting Caliwater’s innovative approach to hydration and their commitment to environmental wellness.
Caliwater distinguishes itself by transforming the prickly pear cactus into a flavorful and naturally hydrating beverage that includes antioxidants, vitamins, and electrolytes while being low in sugar—only 25 calories per can. The brand is rooted in sustainability, relying on cactus cultivation that requires 80% less water than traditional crops and avoids toxic fertilizers and pesticides. Their packaging is also recyclable, further supporting eco-friendly practices.
Both companies share a vision to enhance health and wellness while breaking down stigmas around health optimization. With a lineup of celebrity investors, Caliwater aims to educate consumers about the benefits of cactus-based hydration. The partnership with the Enhanced Games signifies a step forward in championing scientific innovation in sports while supporting athletes’ performance and wellbeing.
MWN-AI** Analysis
The partnership between Enhanced and Caliwater as the official hydration partner for the inaugural Enhanced Games marks a significant opportunity within the health and wellness market. Enhanced, an innovator in elite sports competition, has strategically chosen Caliwater, a cactus water brand co-founded by Vanessa Hudgens, as it aims to appeal to a health-conscious audience with eco-friendly values.
From an investment perspective, this collaboration positions both brands to capitalize on the growing demand for functional beverages. The functional beverage market has seen substantial growth, driven by consumer awareness of health, hydration, and sustainability. Caliwater's unique proposition—prickly pear cactus hydration—is aligned with trends indicating that 75% of Americans are chronically dehydrated. As a low-calorie, low-sugar alternative, Caliwater offers a compelling option against conventional sugary sports drinks.
Moreover, Caliwater's sustainability narrative is integral to its branding. With its commitment to eco-friendly practices, such as using crops that require significantly less water and prioritizing recyclable packaging, the brand is well-poised to attract environmentally-conscious consumers. This alignment with Enhanced's mission of promoting athlete health and wellbeing further strengthens their combined market appeal.
In terms of stock and investment, Enhanced's upcoming public listing through its business combination with A Paradise Acquisition Corp. presents an exciting opportunity. As the Enhanced Games gain media attention and support from athletes and consumers alike, the visibility will likely amplify investor interest. Therefore, investors should monitor the market response to the Games and consider Caliwater's potential in expanding within retail channels and leveraging their partnership to enhance brand recognition.
Overall, the Enhanced and Caliwater alliance is a well-timed strategy that taps into key consumer trends, making it an exciting investment prospect in the health and wellness sphere.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Cactus Water to Provide its Deeply Hydrating Benefits to Athletes
Company co-founded by Vanessa Hudgens and Oliver Trevena with a focus on eco-friendly health and wellness
NEW YORK and LOS ANGELES, March 4, 2026 /PRNewswire/ -- Enhanced, the elite sports competition and consumer products company committed to giving athletes and individuals the ability to optimize their health, performance, and recovery, today named Caliwater, the cactus water brand dedicated to promoting healthy, eco-friendly lifestyles, as the official hydration partner for the inaugural Enhanced Games taking place on May 24, 2026, at Resorts World Las Vegas.
Under the terms of the agreement, Caliwater will become the "Official Cactus Water of the Enhanced Games," providing products across all athlete, media, and VIP areas during the Games, as well as training camps and related events leading up to competition. Caliwater branding will also be featured throughout the Enhanced Arena.
"We are absolutely ecstatic to welcome Caliwater as our official hydration partner," said Maximillian Martin, CEO of Enhanced. "Our aim is to work with innovative companies who are redefining the health and wellness space. I deeply admire what Vanessa and Oliver have built in Caliwater, an alternative and eco-friendly hydration option in the marketplace. Our athletes will benefit from improved hydration during the Games which directly aligns with our own mission of promoting optimized health and wellness for all."
"We created Caliwater to offer a hydration option that feels as good for your body as it does for the planet," said Vanessa Hudgens, co-founder of Caliwater. "Partnering with the Enhanced Games is an exciting opportunity to support athletes with clean, refreshing hydration while celebrating performance, recovery, and overall wellbeing. It means so much to see Caliwater become part of moments where people are pushing their limits and prioritizing their health."
Two Companies with Challenger Mindsets to Improve Health & Wellness
As Enhanced aims to destigmatize conversations around health optimization and longevity medicine, Caliwater shares a similarly mission-driven approach. Co-founded by Vanessa Hudgens and Oliver Trevena, the brand is committed to educating consumers about the benefits of cactus-based hydration while fostering connection to both community and planet.
Created with passion, purpose, and a clear mission, Caliwater promotes healthy, eco-friendly lifestyles while striving to make the world a better place. With as many as 75% of Americans considered chronically dehydrated, Caliwater offers a flavorful, low-sugar alternative to traditional hydration options that supports overall health and wellbeing. Each can contains as few as 25 calories and five grams of sugar. Caliwater is Kosher, vegan, and non-GMO, making it a beverage accessible to a broad range of consumers.
Prickly pear cactus requires up to 80% less water than traditional crops, making it one of nature's most sustainable ingredients, and it can be grown without chemical fertilizers or pesticides. Caliwater also maintains a commitment to sustainability through fully recyclable packaging.
About Enhanced Business Combination Agreement
On November 26, 2025 Enhanced Ltd ("Enhanced" or the "Company") announced it entered into a definitive business combination agreement with A Paradise Acquisition Corp. ("A Paradise") (NASDAQ: APAD), a special purpose acquisition company (SPAC), with the intent to bring its global sports business to the U.S. public markets. The transaction is pending regulatory review by the United States Securities Exchange Commission (SEC). (link)
About Caliwater
Caliwater is a functional hydration beverage brand co-founded in 2021 by actors Vanessa Hudgens and Oliver Trevena, with support from an impressive roster of celebrity investors including Glen Powell, Demi Lovato, Gerard Butler, and Cody Bellinger. Fueled by their passion for wellness and sustainability, Caliwater transforms the prickly pear cactus into a refreshing, naturally light, and crisp drink that delivers antioxidants, vitamins, and five naturally occurring electrolytes. The brand offers a clean, great-tasting option that is plant-based, vegan, kosher, non-GMO, and free of artificial sweeteners or additives. Caliwater is available in flavors including Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime, and Peach Mango, with kid-friendly pouches in select flavors. Sustainability is central to the brand, as cactus requires 80% less water than many traditional crops and grows without heavy fertilizers or pesticides, and packaging is recyclable. Caliwater also supports the community through initiatives with American Forests and Olive Crest under its #CaliCares program. For more information, visit www.drinkcaliwater.com.
About Enhanced Ltd
Enhanced is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Enhanced Performance Product line provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category.
About The Enhanced Games
The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.
For more information about mission of Enhanced please visit www.enhanced.com
Contact
Chris Jones
Chief Communications Officer, Enhanced Games
media@enhanced.com
SOURCE Enhanced
FAQ**
How does Enhanced's partnership with Caliwater, the official hydration partner for the Enhanced Games, align with the business combination agreement with A Paradise Acquisition Corp. (APAD) to enhance its market presence?
In what ways does the collaboration between Enhanced and Caliwater aim to address the issue of chronic dehydration affecting 75% of Americans, especially in the context of the A Paradise Acquisition Corp. (APAD) agreement?
What financial incentives for athletes will be established at the Enhanced Games, and how might they be impacted by the sponsorship with Caliwater and the ongoing review by A Paradise Acquisition Corp. (APAD)?
How does the sustainable approach of Caliwater, in growing prickly pear cactus, complement Enhanced's goals and the upcoming business combination with A Paradise Acquisition Corp. (APAD) in promoting eco-friendly health products?
**MWN-AI FAQ is based on asking OpenAI questions about A Paradise Acquisition Corp. (NASDAQ: APAD).
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