ASUS Unveils Full-Spectrum AI and Always Incredible Innovations at CES 2026
MWN-AI** Summary
At CES 2026, ASUS showcased its latest innovations focused on artificial intelligence, enhancing productivity, creativity, and daily life. The event emphasized the company's vision of "Ubiquitous AI. Incredible Possibilities," demonstrating how AI is integrated across various product lines including Workspaces, Creator tools, and Everyday devices.
ASUS's AI strategy encompasses seven core areas, such as AI Infrastructure, Sustainability AI, and Healthcare AI, but significant attention was given to Workspace, Creator, and Everyday AI. Key products included the ASUS ExpertBook Ultra, which combines sleek design and AI performance for professionals, and the ASUS MyExpert platform that enhances work quality with features like automated assistance and advanced tools.
The ProArt GoPro Edition was also highlighted as a powerful, portable creative kit ideal for content creators, showcasing real-time video editing capabilities powered by advanced processors. Another standout product was the ASUS Zenbook DUO, featuring dual 14-inch OLED screens, designed to optimize dual-screen workflows for enhanced productivity.
Additionally, ASUS introduced the ASUS UGen300 USB AI Accelerator, enhancing any device with edge AI capabilities, and the ASUS NUC 16 Pro Mini PC, which supports advanced AI development for enterprises. The V Series Home Desktop lineup offered aesthetically pleasing designs coupled with robust performance, reinforcing ASUS's commitment to integrating technology seamlessly into modern living spaces.
Overall, ASUS’s CES 2026 unveiling highlighted significant advancements in AI across its entire product ecosystem, promising smarter, more efficient, and creatively empowering solutions for users everywhere. Attendees at CES 2026 were invited to explore these innovations, reflecting ASUS's dedication to delivering cutting-edge technology and maintaining a competitive edge in the industry.
MWN-AI** Analysis
ASUS’s recent unveiling of a robust lineup of AI-driven products at CES 2026 signals a significant shift in both their strategy and the technology landscape. With a pronounced focus on enhancing productivity, creativity, and everyday life through AI, ASUS appears well-positioned to capitalize on the growing demand for AI integration across various industries.
From their Workspace AI solutions, like the ExpertBook Ultra and MyExpert platform, to innovative consumer products such as the Zenbook DUO and A16, ASUS is clearly targeting a wide spectrum of users, from enterprise professionals to everyday consumers. Their AI-centric approach not only sets them apart in a highly competitive market but also underscores their commitment to making intelligent technology accessible to everyone.
Investors may find this diversification appealing, particularly as the demand for AI solutions continues to spiral upwards. The emphasis on customized hardware, such as the ASUS UGen300 USB AI Accelerator and NUC 16 Pro Mini PC, caters to the burgeoning market for edge computing and AI-driven applications. These products are designed to meet the needs of various user profiles, thus widening ASUS's market appeal.
Moreover, the strategic partnerships, like the collaboration with GoPro for their Creator AI initiatives, position ASUS favorably within the expanding content creation sector. The favorable reception of their products at CES, evidenced by multiple Innovation Awards, adds further confidence in their innovative capabilities.
In summary, ASUS's innovative strides at CES 2026 present a compelling investment opportunity. With their forward-thinking approach, robust AI offerings across multiple sectors, and strong market recognition, ASUS is poised for growth. Prospective investors should closely monitor the company's performance as these products hit the market, especially in a landscape increasingly defined by AI technology advancements.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
AI-empowered solutions across a diverse range of products enhance productivity, creativity, and everyday life
KEY POINTS
- Empowering work: Workspace AI boosts efficiency with ASUS ExpertBook Ultra, NUCs, mini PCs, and the exclusive ASUS UGen300 USB AI Accelerator
- Unlocking creativity: Creator AI powers ProArt laptops and co-branding collaboration with GoPro for AI-enhanced on-the-go creative workflows
- Enhancing everyday life: Everyday AI powers brand-new ASUS Zenbook DUO and Snapdragon®-powered ASUS Zenbook A16 for smarter mobility and all-day productivity
LAS VEGAS, Jan. 6, 2026 /PRNewswire/ -- ASUS today unveiled next-generation AI innovations at its Always Incredible virtual launch event for CES 2026, highlighting intelligent technologies designed to enhance productivity, unlock creative potential, and improve everyday life. Guided by its Ubiquitous AI. Incredible Possibilities vision, ASUS highlighted how the company is applying AI across Public and Private Cloud, Connected Edge, and Personal Client product lines to deliver smarter, more intuitive experiences.
The company's AI strategy spans seven key scenarios: AI Infrastructure, Sustainability AI, Workspace AI, Industrial AI, Everyday AI, Creator AI, and Healthcare AI. With a focus on Workspace AI, Creator AI, and Everyday AI during CES, ASUS is highlighting its AI advances and demonstrating how every user can harness AI to boost productivity and unlock creativity.
"The true value of AI lies in its power to simplify work, inspire creativity, and elevate daily life," said Samson Hu, ASUS Co-CEO. "At CES 2026, we are demonstrating how our comprehensive strategic architecture is leading the AI revolution by creating a complete, end-to-end AI experience that is Always Incredible."
During CES, ASUS is also providing a glimpse of its expanding AI product ecosystem. From powerful desktop PCs and sleek, portable laptops to compact on-the-go AI devices, and AI-enabled software and experiences, ASUS is delivering innovations based on a comprehensive strategic AI architecture. ASUS continues to expand its competitive advantage across a vast range of solutions, delivering intelligent technology that is truly accessible to everyone, everywhere.
Attendees at the CES event in Las Vegas will have the opportunity to explore these innovations up close at The Venetian Expo, Level 3, San Polo #3403, from January 5 to 8, 2026.
Workspace AI: Powering next-generation productivity
With Workspace AI, ASUS is helping users with intelligent solutions that enhance productivity and security via seamless integration of Cloud AI and On-Premises AI. Central to this portfolio of products is ASUS MyExpert1 —an all-in-one AI platform that boosts productivity, improves work quality, and streamlines everyday tasks for professionals across business scenarios. MyExpert unifies five intelligent features within a single, intuitive interface, including AI Chat, Knowledge Hub, Advanced Tools with AI Writer and Mail Master, AI ExpertMeet with automated follow-up lists, and File Search for instant file retrieval. All functions are supported by reliable data protection, ensuring smooth and secure collaboration across local and cloud environments.
ASUS ExpertBook Ultra
Blending sleek design, AI-driven performance, and enterprise-grade security, ASUS ExpertBook Ultra sets a new benchmark for professional Copilot+ PC laptops. Starting at 2.4lbs2, measuring .63in thin, and leveraging Nano Ceramic Technology, its magnesium-aluminum alloy chassis offers lightweight durability with refined aesthetics. Powered by up to an Intel® Core™ Ultra X9 Series 3 processor with up to 50 NPU TOPS3, and enhanced by Microsoft Copilot+ PC features and ASUS MyExpert, it enables AI-driven multitasking, accelerated workflows, and demanding AI applications. An advanced ExpertCool Pro thermal system; an anti-glare, anti-smudge 3K Tandem OLED touchscreen; six-speaker Dolby Atmos® audio; and a haptic touchpad combine to deliver an immersive experience. It also features ASUS ExpertGuardian, which protects devices with secured-core PC technologies, biometric authentication, and enterprise-grade BIOS and driver support services. With the rigorous MIL-STD-810H military-grade test and standard ASUS 3-year warranty, you can enjoy an extra peace of mind with minimized maintenance and maximized productivity.4
ASUS UGen300 USB AI Accelerator
The ASUS UGen300 USB AI Accelerator unlocks AI at the edge, instantly transforming any device into an AI-ready workstation. Powered by the Hailo-10H processor, with 40 TOPS of AI acceleration and 8GB of dedicated LPDDR4 memory, it handles large models and complex generative AI tasks with ease. Its plug-and-play USB-C compatibility supports Windows, Linux, and Android, enabling seamless integration into existing systems. Designed for edge Gen AI performance, it uses dedicated memory without slowing the host, supports diverse models — for example, LLM, VLM, Whisper, and others — and ensures developer-ready compatibility with frameworks like TensorFlow, PyTorch, and ONNX, empowering smarter workflows, real-time data processing, and robust on-premises AI applications.
ASUS NUC 16 Pro Mini PC
The ASUS NUC 16 Pro Mini PC delivers fast, intelligent, and secure computing for AI-driven enterprises. Powered by up to an Intel Core Ultra X9 Series 3 processor with LPDDR5x memory, it accelerates AI development, machine learning, and advanced data analysis, achieving up to 180 platform TOPS for demanding intelligent applications. It also features ASUS AI SuperBuild, allowing users to train and customize Large Language Models (LLMs) locally, keeping sensitive data secure while enabling AI agents to run efficiently. Connectivity and reliability are built for modern workplaces with WiFi 7, Bluetooth® 6, dual LAN, dual SSD support, and fTPM 2.0, while flexible expansion features — including simultaneous quad 4K display support, tool-less chassis upgrades, and Power Sync — ensure seamless integration across enterprise environments.
ASUS ExpertCenter PN55
Engineered for demanding enterprise, office, and industrial workloads, the ASUS ExpertCenter PN55. mini PC delivers high-performance AI for smarter, faster workflows. Powered by AMD Ryzen™ AI 400 Series processors with up to 12 cores and 24 threads, integrated AMD Radeon™ 800M graphics, and an AMD XDNA2 NPU delivering up to 55 TOPS, it offers 10% more AI power than the previous generation. Complex tasks are completed faster and more efficiently with Copilot+ and other intelligent AI agents. Its compact 0.6-liter tool-less chassis features dual 2.5G LAN ports, six USB ports, WiFi 7, and supports four simultaneous 4K displays, while Radeon 800M graphics enable immersive visuals for content creation, professional applications, and high-end computing.
Creator AI: Where Creativity Meets AI Power
ASUS Creator AI pairs powerful hardware with exclusive ASUS AI apps like StoryCube, MuseTree, and ProArt Creator Hub to boost creative performance. Designed for demanding editing and on-the-go content creation, ProArt products blend speed, intelligence, and flexibility, helping creators work smarter and bring ideas to life seamlessly.
ProArt GoPro Edition
Designed for creators on the move, the ProArt GoPro Edition (PX13) is a portable creator's kit that blends GoPro-inspired design with powerful performance. Powered by the AMD Ryzen™ AI MAX+ 395 processor and 128GB unified memory, it enables smooth real-time video editing, AI upscaling, and multi-layer workflows. A dedicated GoPro Hotkey provides instant access to GoPro Cloud and GoPro Player, while StoryCube — the first Windows app to integrate both GoPro Cloud media and 360° video — organizes media by timeline, device, or location for seamless file management. The rugged 13-inch convertible form factor houses a 3K ASUS Lumina OLED touchscreen display, stylus support, and ASUS DialPad for precise color grading and intuitive control. Weighing just 3.04 lbs. with a 360° hinge, it comes with a 12-month GoPro Premium+ subscription for unlimited cloud storage and advanced editing tools, empowering creators to manage, edit, and produce content anywhere.
The ProArt GoPro Edition has received a CES 2026 Innovation award in the Computer Hardware & Components category.
ASUS ProArt PZ14
ASUS ProArt PZ14 (HT7407) is the most powerful ASUS creator tablet, built for creating on the go. Powered by the 18-core Snapdragon® X2 Elite processor with up to 80 AI TOPS, it delivers smooth, AI-driven performance for demanding workflows. Copilot+ PC experiences and ASUS Creator Apps, including StoryCube and MuseTree, enable smarter, faster, and more intuitive creation. Its ASUS Lumina Pro OLED touchscreen display features vibrant colors, deep contrast, seamless motion, and anti-reflection coating and ensures eye-friendly viewing. Versatile accessories include the ASUS Pen, a Bluetooth keyboard, and a protective stand cover that supports multiple modes. With a 1.74 lbs., 9mm CNC-machined aluminum unibody, ProArt PZ14 is tested to U.S. MIL-STD-810H standards and features IP52 splash and dust protection, helping keep creators productive in any environment.
Everyday AI: Smarter, more connected living
ASUS brings intelligence to daily life by offering intuitive and responsive AI-empowered devices that seamlessly integrate with work, creative projects, and routine tasks.
ASUS Zenbook DUO
Redefining dual-screen workflows, the brand-new ASUS Zenbook DUO (UX8407) features a breakthrough dual-screen design with two 14-inch ASUS Lumina Pro OLED touchscreen displays. Its innovative hinge reduces the gap between the two screens by 70% for an improved dual-screen viewing experience, while the ASUS Lumina Pro OLED panels deliver immersive visuals with anti-reflection coating and a 48–144Hz variable refresh rate.
The laptop also offers six-speaker immersive audio and ScreenXpert annotation tools to enhance cross-screen collaboration. Powered by up to Intel® Core™ Ultra X9 Series 3 processors with Intel® Arc™ GPUs and up to a 50 TOPS NPU, along with enhanced dual-fan cooling and a 99Wh dual-battery layout, it delivers discrete-level graphics performance on the go. Its full Ceraluminum™ chassis guarantees durability, complemented by a reinforced hideaway hinge, Smudge-Free technology, durable keyboard, and the new MagLatch docking system, ensuring the perfect balance of portability, power, and reliability.
The ASUS Zenbook DUO has received a CES 2026 Innovation award in the Artificial Intelligence category.
ASUS Zenbook A16
ASUS Zenbook A16 (UX3607) is engineered for commuters and mobile professionals who require a powerful yet portable powerhouse. Weighing 2.65 lbs., it combines a large 16-inch 3K OLED touchscreen display with high-performance computing, delivering expansive screen real estate without added bulk. Featuring the 18-core Snapdragon® X2 Elite Extreme processor with an up to 80 TOPS NPU, it is the fastest and most powerful Snapdragon® laptop. It also maximizes on-device AI capabilities and power efficiency, supporting all-day battery life for uninterrupted productivity. The laptop lid, keyboard frame, and base are crafted from Ceraluminum™, an ASUS-exclusive material engineered for exceptional durability, wear resistance, and scratch protection. These surfaces also feature Smudge-Free technology, an advanced multi-layer ASUS treatment that minimizes fingerprints and smudges while maintaining cleanliness, a premium feel, and long-lasting durability. With pro-level graphics, users can seamlessly create, game, and work anywhere on this ultralight, performance-driven laptop.
The ASUS Zenbook A16 has received a CES 2026 Innovation award in the Computer Hardware & Components category.
ASUS Zenbook A14
Weighing at just 2.18 lbs. and crafted from ultra-lightweight, durable Ceraluminum™, ASUS Zenbook A14 (UX3407) is a Copilot+ PC that delivers functional portability without compromise. Powered by the 18-core Snapdragon® X2 Elite processor with an up to 80 TOPS NPU, it enables AI-driven multitasking and unique Copilot+ PC experiences for enhanced workflows. Compact, high-performance, and designed for professionals on the move, it combines a lightweight design, next-gen CPU power, and multi-day battery life of up to 35 hours of offline video playback for versatile, seamless computing.
ASUS V400 AiO
The ASUS V400 AiO (VM441QA) is the world's first all-in-one Copilot+ PC5 powered by the Qualcomm Snapdragon X platform, combining efficient performance with an elegant, ultra-slim design. Its 24-inch Full HD display with wide 178° viewing angles and optional touchscreen offers a natural, comfortable experience for work, study, or entertainment. Powered by the Snapdragon X processor, ASUS V400 AiO delivers smooth, whisper-quiet performance for multitasking, light creative work, casual gaming, and full Copilot AI features with 45 TOPS on-device acceleration. With dual 3-watt Dolby Atmos speakers and streamlined I/O ports, this AiO PC provides a space-saving, energy-efficient, and intelligent solution for modern home and office environments.
ASUS V Series Home Desktop
Inspired by modern interior design aesthetics, the new ASUS V Series Home Desktop lineup (VM701MG, VM501MH, V501MV, V501SVC) blends natural textures, soft 4000K lighting, and rounded edges to create a warm, calming presence that fits seamlessly into contemporary living spaces. It pairs home-friendly design with quiet strength through an advanced thermal system featuring a larger chassis fan, a copper heat pipe, and rear-mounted airflow to maintain stable, whisper-quiet performance under load. Powered by up to the latest Intel or AMD Ryzen processors (including the Ryzen AI 7 NPU delivering over 50 TOPS for Copilot+ AI experiences), and configurable with up to dual NVIDIA GeForce RTX 5060 GPUs, each device delivers smooth responsiveness for everyday tasks, entertainment, and creative work. Built with premium solid capacitors, enterprise-grade durability testing, and 80 PLUS® Platinum power efficiency, the V Series is crafted for long-term reliability while integrating effortlessly into the modern home.
Notes to Editors
ASUS Always Incredible CES 2026 Online Launch Event: https://www.asus.com/event/ces/
ASUS USA Pressroom: https://www.asus.com/us/news/
ASUS USA Facebook: https://www.facebook.com/asus.n.america/
ASUS USA X (Twitter): https://twitter.com/ASUSUSA
About ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
1 ASUS MyExpert is exclusive to ASUS Expert series laptops, desktops, and AiO models from 2026 onward. Availability may vary by country and model. Features are subject to update or modification without prior notice. For more details about the Cloud Plus plan, system requirements, and download instructions, please visit: https://www.asus.com/business/discover/myexpert
2 Product weight may vary according to device configuration.
3 The figures are based on theoretical performance. Actual performance may vary in real-world situations.
4 The testing regime includes the requirements of both military-grade standards and ASUS quality tests, and varies depending on device. MIL-STD-810H testing is conducted on selected ASUS products only. Note that the MIL-STD-810H testing helps to ensure the quality of ASUS products but does not indicate a particular fitness for military use. The test is performed under laboratory conditions. Any damage caused by attempts to replicate these test conditions would be considered accidental, and would not be covered by the standard ASUS warranty. Additional coverage is available with ASUS Premium Care.
5 Compared with other allinone PCs currently available on the market as of December 2025.
SOURCE ASUS Computer International
FAQ**
How do the AI-driven capabilities of ASUS ExpertBook Ultra, part of the “Asustek Computer Inc. GDR 20Reg S ASUUY” portfolio, enhance multitasking and productivity for professionals?
What specific AI features does the ASUS MyExpert platform offer to users looking to improve workplace efficiency, and how does it relate to “Asustek Computer Inc. GDR 2010 Reg S ASUUY”?
In what ways does ASUS's Creator AI collaboration with GoPro influence creative professionals' workflows, especially within the context of "Asustek Computer Inc. GDR 2010 Reg S ASUUY"?
Can you elaborate on the sustainability initiatives embedded in ASUS's AI strategy, especially regarding their impact on the "Asustek Computer Inc. GDR 2010 Reg S ASUUY" offerings?
**MWN-AI FAQ is based on asking OpenAI questions about Asustek Computer Inc. GDR 2010 Reg S (OTC: ASUUY).
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