ROG Xbox Ally and ROG Xbox Ally X Now Available for Pre-Order
MWN-AI** Summary
ASUS has officially launched pre-orders for its latest portable gaming devices, the ROG Xbox Ally and ROG Xbox Ally X, starting on September 25, 2025, at 5:00 p.m. PST. Developed in collaboration with Xbox, these handhelds are designed to provide enhanced performance and improved ergonomics, making them an attractive option for gamers who enjoy both PC and console experiences.
The ROG Xbox Ally features an AMD Ryzen™ Z2 A processor, which emphasizes energy efficiency, while the ROG Xbox Ally X is powered by the more robust AMD Ryzen AI Z2 Extreme processor, tailored for the latest AAA games. Both devices promise significant performance upgrades, with benchmarks showing a 30% increase in frame rates for demanding titles when compared to previous models.
The pre-order period also includes an enticing promotional giveaway. Customers who pre-order will have a chance to win a gaming accessory bundle valued over $500, including items like the ROG Strix Arion and ROG Cetra True Wireless SpeedNova Gaming Earbuds. ROG Elite members can also enter to win an exclusive ROG OMNI figurine.
Pricing for the devices starts at $599.99 for the ROG Xbox Ally and $999.99 for the Ally X, reflecting their competitive positioning in the market. The handhelds, combined with Windows 11, deliver versatile gaming options, bolstering their appeal to a broad audience of gamers.
ASUS encourages potential buyers to check their website and local retailers for more details, promoting an exciting opportunity for gaming enthusiasts to get their hands on these advanced devices.
MWN-AI** Analysis
The recent announcement of the ROG Xbox Ally and the ROG Xbox Ally X, both now available for pre-order, presents a promising opportunity for investors and consumers alike. With pre-orders starting at $599.99 and $999.99 respectively, these handheld gaming devices aim to redefine portable gaming by offering impressive specifications powered by the latest AMD Ryzen processors.
The ROG Xbox Ally X, featuring the AMD Ryzen AI Z2 Extreme Processor, showcases a substantial performance increase of up to 30% in select AAA titles compared to its predecessor, along with enhanced battery life—a key selling point for gamers on the go. In an era where gaming experiences are defined by performance and portability, these improvements could lead to strong consumer interest.
The devices are also backed by a unique marketing strategy that includes packages aimed at elevating the gaming experience—such as the ROG Strix Arion and ROG Raikiri controller—which could enhance customer appeal. This strategy, combined with the strong brand recognition of both the ASUS and Xbox names, positions these products well in a competitive market.
Investors should pay close attention to the pre-order performance and consumer feedback during the promotional period extending until October 11. Given the growing demand for high-performance gaming handhelds, particularly amidst the PC and console gaming integration trend, the ROG Xbox Ally series might experience substantial demand.
In conclusion, those looking to invest or participate in the gaming market should consider the ROG Xbox Ally and Ally X. Monitoring sales figures and consumer reactions in the forthcoming weeks will provide crucial insights into the success of this product line, helping to inform future investment decisions in the technology and gaming sectors.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Designed in partnership with Xbox, these exceptional gaming handhelds offer incredible gen-on-gen performance gains
KEY POINTS
- Order Now: Pre-orders start at 5:00 p.m. (PST) on September 25, 2025
- Serious Gen-on-Gen Performance: AMD Ryzen™ AI Z2 Extreme and Z2 A processors offer exceptional gaming experiences and battery life improvements
- Pre-Order Raffle : Enter for a chance to win a full ROG Xbox Ally bundle package to elevate your gaming experience with over $500 worth of gaming accessories or our OMNI Figurine for ROG Elite members ( USA only)
FREMONT, Calif. , Sept. 25, 2025 /PRNewswire/ -- ASUS today announced that pre-orders for the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds will begin at 5:00 p.m. (PST) on September 25, 2025 . Developed in partnership with Xbox, the ROG Xbox Ally and ROG Xbox Ally X offer exceptional ergonomics and a custom software experience that marries the best of console and PC gaming in a cohesive package.
The ROG Xbox Ally is powered by an AMD Ryzen™ Z2 A Processor that delivers incredible energy efficiency, while the ROG Xbox Ally X boasts the new AMD Ryzen AI Z2 Extreme Processor for next-level performance in AAA titles. Both devices offer significant gen-on-gen improvements over the previous ROG Ally, giving gamers the best handheld Windows 11 gaming experiences available.
Order Now
Pre-orders for the ROG Xbox Ally and ROG Xbox Ally X start at 5:00 p.m. (PST) on September 25, 2025 . With unmatched ergonomics and software experience familiar to both console and Windows 11 gamers. MSRP starts at $599.99 and $999.99 , respectively, these handhelds offer top-tier gaming performance and flexibility at a competitive price.
Celebrate ROG Xbox Ally Pre-Order Launch with ASUS Shop and ROG Elite Rewards
Pre-order now at the ASUS Shop for your chance to be one of ten lucky winners of the ultimate ROG Xbox Ally accessory bundle—valued at over $500—to elevate your gaming experience. Our ROG Elite Rewards members can also enter for a chance to be one of ten additional lucky winners of our beloved ROG OMNI mascot figurines, in either OG (black) or white. To enter, you must be an ROG Elite member (new members can sign-up for free) and be on the lookout at our ROG social media pages to stay up-to-date on our posts for your opportunity to win an ROG OMNI figurine.
Each ROG Xbox Ally Pre-Order bundle package includes:
- 1 ROG Strix Arion (external SSD enclosure; SSD not included)
- 1 ROG Raikiri controller
- 1 pair of ROG Cetra True Wireless SpeedNova Gaming Earbuds
- 1 ROG Bulwark (TV dock/USB hub)
- 1 ROG Xbox Ally 2-in-1 premium case
All eligible ASUS Shop pre-orders of the ROG Xbox Ally X or ROG Xbox Ally can enroll into the giveaway. Promotional period for #ROGXboxAlly last from Sept. 25 to Oct.11.
For ROG OMNI Figurine, the promotional period lasts from Sept. 25 to Oct. 25 .
Both sweepstakes available in the United States only. For details on how to enter without purchase, please refer to the terms and conditions below.
Serious Gen-on-Gen Performance
The ROG Xbox Ally X features the new AMD Ryzen AI Z2 Extreme Processor, giving it serious horsepower for the most demanding modern games. Combined with software optimizations from the custom Xbox experience, the ROG Xbox Ally X delivers next-gen handheld performance.
During testing on pre-release hardware, the ROG Xbox Ally X delivered up to 30% performance increase(1) in Indiana Jones and the Great Circle and Doom: The Dark Ages compared to the previous-generation ROG Ally X. The battery endurance of the ROG Xbox Ally X gives it up to twice the battery life when playing Hollow Knight: Silksong.(2). As for the ROG Xbox Ally, performance is boosted up to 20% in Forza Horizon 5 and Gears of War: Reloaded(3), and has up to 110% more battery life versus ROG Ally X.(4)Both the AMD Ryzen AI Z2 Extreme Processor and the AMD Ryzen Z2 A Processor are primed to take advantage of Radeon's latest software suite for graphical and performance improvements, including AMD FidelityFX™ Super Resolution (FSR), Radeon Super Resolution (RSR), and AMD Fluid Motion Frames (AFMF) frame generation, with the latter offering up to 60% better frame rates for improved smoothness.
In a nod to the future, the ROG Xbox Ally X includes an onboard NPU. While the current use of AI features in games is limited, these next-generation chips ensure the ROG Xbox Ally X will be ready when these enhancements roll out in the latest games.
The ROG Xbox Ally series offers the power of Xbox, the craftsmanship of ROG, and the versatility of Windows all in one cohesive device.
Availability & Pricing
ROG Xbox Ally and ROG Xbox Ally X are now available for pre-order. Please contact your local ASUS representative for further information.
ROG Xbox Ally X (RC73XA) $999.99 | ROG Xbox Ally (RC73YA) $599.99 |
Press Contacts:
ASUS USA PR Team: asuspr_usa@asus.com
Notes to Editors:
ASUS USA Pressroom: https://www.asus.com/us/news/
ASUS USA Facebook: https://www.facebook.com/asus.n.america/
ASUS USA X (Twitter): https://twitter.com/ASUSUSA
Specifications
ROG Xbox Ally X (2025)
Operating System | Windows 11 Home |
Ergonomics and | Xbox-inspired ergonomics featuring impulse triggers ABXY buttons / D-pad / L & R impulse triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2 x assignable back buttons / 2 x full-size analog sticks / HD haptics / 6-Axis IMU |
Processor | AMD Ryzen™ Z2 Extreme Processor |
Display | 7" FHD (1080p) IPS, 500 nits, 16:9 |
Memory | 24GB LPDDR5X-8000 |
Storage | 1TB M.2 2280 SSD for easier upgrade |
Network and Communication | Wi-Fi 6E (2 x 2) + Bluetooth ® 5.4 |
I/O Ports | 1 x USB4® Type-C® with DisplayPort™ 2.1 / Power Delivery 3.0, Thunderbolt™ 4 compatible 1 x USB 3.2 Gen 2 Type-C with DisplayPort 2.1 / Power Delivery 3.0 1 x UHS-II microSD card reader (supports SD, SDXC and SDHC; UHS-I with DDR200 mode) 1 x 3.5mm combo audio jack |
Battery | 80Wh |
Dimensions | 11.73" (W) x 4.78" (D) x 2" (H) in (290.8 (W) x 121.5 (D) x 50.7 (H) mm) |
Weight | 25.22 ounces (715 grams) |
Package Contents | ROG Xbox Ally X 65W charger Stand |
ROG Xbox Ally (2025)
Operating System | Windows 11 Home |
Ergonomics and | Xbox-inspired ergonomics ABXY buttons / D-pad / L & R Hall Effect analog triggers / L & R bumpers / Xbox button / View button / Menu button / Command Center button / Library button / 2 x assignable back buttons / 2 x full-size analog sticks / HD haptics / 6-Axis IMU |
Processor | AMD Ryzen™ Z2 A Processor |
Display | 7" FHD (1080p) IPS, 500 nits, 16:9 |
Memory | 16GB LPDDR5-6400 |
Storage | 512GB M.2 2280 SSD for easier upgrade |
Network and Communication | WiFi 6E (2 x 2) + Bluetooth ® 5.4 |
I/O Ports | 2 x USB 3.2 Gen 2 Type-C® with DisplayPort™ 2.1 / Power Delivery 3.0 1 x UHS-II microSD card reader (supports SD, SDXC and SDHC) 1 x 3.5mm Combo Audio Jack |
Battery | 60Wh |
Dimensions | 11.73" (W) x 4.78" (D) x 2" (H) in (290.8 (W) x 121.5 (D) x 50.7 (H) mm) |
Weight | 23.63 ounces (670 grams) |
Package Contents | ROG Xbox Ally 65W charger Stand |
(1) Tested in Indiana Jones and the Great Circle & Doom: The Dark Ages. Gameplay: 1080p, In-game default setting. Operating mode: Turbo, plugged in (AC) and on battery (DC).
(2) Tested in Hollow Knight: Silksong, 720p, FPS limit: 60, In-game graphics: low. Operating mode: Silent. The above comparison data is based on ROG Xbox Ally X (RC73XA, AMD Ryzen™ AI Z2 Extreme processor & 80Wh battery) vs. ROG Ally X (RC72LA, AMD Ryzen™ Z1 Extreme processor & 80Wh battery).
(3) Tested in Forza Horizon 5 and Gears of War: Reloaded. Gameplay: 720p, FPS limit: 60, In-game default settings. Operating mode: Performance, plugged in (AC) and on battery (DC)
(4) Tested in Hollow Knight: Silksong (720p, FPS limit: 60, in-game graphics: Low; operating mode: Silent) and Forza Horizon 5 (720p, FPS limit: 60, in-game default settings; operating mode: Performance)The above comparison data is based on ROG Xbox Ally (RC73YA, AMD Ryzen™ Z2 A processor & 60Wh battery) vs. ROG Ally (RC71L, AMD Ryzen™ Z1 processor & 40Wh battery).
About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world's best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, system components, laptops, desktops, monitors, smartphones, audio equipment, routers, peripherals and accessories. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. To become one of those who dare, learn more about ROG at http://rog.asus.com/us/
" Terms and Conditions for ROG Xbox Ally Bundle Giveaway:
Who Is Eligible: To be eligible to participate in the ASUS "#ROGXboxAlly bundle giveaway" contest (the "Promotion"), an entrant must be a legal resident of the 50 United States, and be 18 or older and the age of majority within the jurisdiction where the entrant resides at time of entry in the, and must have an active ASUS Member account (sign-up link). Promotion (which may be 18, 19 or 21 depending upon the jurisdiction). Employees of ASUS Computer International ("ACI") and its parent companies, affiliates, and subsidiaries, advertising representatives and agencies involved in the Promotion, and the immediate families of any of the foregoing persons or entities, are NOT ELIGIBLE.
Click here for full Terms and Conditions as well as how to enter by mail-in."
"Terms and Conditions for ROG OMNI Figurine Giveaway:
How to Enter (No purchase necessary to enter or win): To be eligible for the Promotion, during the Promotional Period, Entrant must (1) Enter via Elite Rewards Prize redemption during the Promotion Period. Alternatively, Entrant may email ACI_Marketing@asus.com with the subject line "ROG Xbox Ally – Limited Edition Figurine Giveaway" Contest." Each individual may enter the Promotion only once regardless of method of entry. Any additional Submissions beyond the first Submission will be ignored, and not be eligible for the Promotion. Sponsor reserves the right to disqualify entries which are (a) incomplete, (b) suspected of being false or answered in bad faith, (c) illegible, (d) contain sexual content or are otherwise offensive or objectionable; or (e) not in compliance with these Official Rules. For any reviews/ articles/ posts/ ratings about Entrant's user-generated content or using experience of ASUS products/ services on ASUS or on 3rd party platforms, Entrant should disclose material connections between Entrant and Sponsor in such reviews/ articles/ posts/ ratings (for example, by stating "sponsored post by ASUS" or "promoted post by ASUS" in Entrant's reviews/ articles/ posts/ ratings). "
[i] Specifications, content, and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment, and other factors. Full specifications are available at http://www.asus.com
SOURCE ASUS Computer International
FAQ**
How does the performance of the ROG Xbox Ally and ROG Xbox Ally X, utilizing the AMD Ryzen processors, compare to previous models, and what specific advancements in graphics or gameplay can we expect from these devices according to Asustek Computer Inc. GDR 20Reg S ASUUY?
With both models featuring substantial battery life improvements, can you provide more details on the testing conducted to support the up to 110% increase in battery life claimed for the ROG Xbox Ally as mentioned in Asustek Computer Inc. GDR 2010 Reg S ASUUY?
As the ROG Xbox Ally X includes an onboard NPU, what potential AI enhancements are anticipated in future gaming titles that could leverage this technology, and how does this align with the strategic direction of Asustek Computer Inc. GDR 2010 Reg S ASUUY?
What marketing strategies and consumer engagement efforts, such as the pre-order raffle and giveaways, are in place to promote the ROG Xbox Ally series, and how might these influence sales performance for Asustek Computer Inc. GDR 2010 Reg S ASUUY?
**MWN-AI FAQ is based on asking OpenAI questions about Asustek Computer Inc. GDR 2010 Reg S (OTC: ASUUY).
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