A2Z Cust2Mate Launches Retail Media Division
MWN-AI** Summary
A2Z Cust2Mate Solutions Corp. has taken a significant step forward by launching a dedicated Retail Media Division, marking its evolution into a multifaceted retail technology and monetization company. This initiative is part of A2Z Cust2Mate’s strategy to capitalize on the rapidly growing retail media sector, driven by brands seeking high-quality first-party data and effective advertising solutions. In support of this division, the company is enhancing its teams across development, data analytics, sales, and business operations.
Key appointments include experienced professionals such as Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel, who bring extensive backgrounds from notable companies like Nielsen, dunnhumby, and major retailers including Target and Kroger. A2Z Cust2Mate's strategy emphasizes extending retail media capabilities into physical stores, leveraging its innovative Smart Cart platform to facilitate personalized in-store advertising that effectively engages consumers at critical decision-making moments.
CEO Gadi Graus highlighted the growing opportunity in retail media, stating that physical stores represent a crucial frontier for expansion. The company's Retail Media Division aims to foster collaborative partnerships with industry leaders to capture substantial market opportunities and create new revenue streams for A2Z Cust2Mate and its retail partners.
A2Z Cust2Mate is known for its smart cart technologies, which enhance the shopping experience by integrating interactive features that guide customers and streamline transactions, thereby improving customer satisfaction and loyalty. As retail continues to evolve, A2Z Cust2Mate’s advancements in retail media demonstrate its commitment to transforming the retail landscape and bridging the gap between online and in-store shopping experiences. For further details, visit the company’s website.
MWN-AI** Analysis
The recent launch of A2Z Cust2Mate Solutions Corp.'s (NASDAQ: AZ) Retail Media Division marks a pivotal moment in the company's growth trajectory, positioning it strategically to capitalize on the burgeoning retail media landscape. With this division, A2Z aims to harness its innovative Smart Cart technology to deliver targeted in-store advertising, a move likely to enhance both retailer and brand performance.
Retail media is rapidly becoming a key advertising channel, driven by brands’ increasing reliance on first-party data and the necessity for closed-loop measurement. A2Z's decision to expand its team by bringing in seasoned professionals from established firms further showcases its commitment to integrating sophisticated data analytics and sales strategies. This should yield immediate benefits as the company endeavors to penetrate a segment that targets consumers at critical decision-making moments.
Investors should closely monitor the success of this new division. The increasing demand for personalized shopping experiences and the drive towards digitizing in-store engagements make A2Z's offering highly relevant. Additionally, the rising predominance of behaviors favoring integrated online and offline shopping could further bolster the company's prospects as retailers seek to enhance customer loyalty and drive sales.
However, potential investors should remain vigilant about the inherent risks, including market competition and operational execution challenges. As A2Z Cust2Mate continues to innovate and establish partnerships, the effectiveness of its retail media strategies will play a pivotal role in determining future revenue streams.
In summary, the launch of the Retail Media Division places A2Z Cust2Mate in a favorable position to leverage technological advancements in physical retail, but ongoing assessment of performance and market dynamics will be essential for making informed investment decisions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
TORONTO, Jan. 14, 2026 /CNW/ - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, today announced the launch of a dedicated Retail Media Division, a significant step in the company's evolution into a multi platform retail technology and monetization business.
To support its accelerating retail media strategy, A2Z Cust2Mate is expanding its development, data analytics, sales, business and product teams. These expanded capabilities will drive retail media strategy, go-to-market execution, and the development of a robust partnership ecosystem. The company has engaged high caliber talent, including Grant Steadman, Chelsea Mohs, Kristina Kulp, and Gregory Appel, all of whom bring decades of experience and expertise in retail media networks, working with leading organizations such as Nielsen, dunnhumby, Kantar Group, Roundel, and Merkle, as well as major global retailers including Target, Kroger, and Tesco.
Retail media is one of the fastest growing segments in global advertising, fueled by brands' increasing demand for first-party data, closed-loop measurement, and direct attribution to sales. While much of the industry's focus has been on ecommerce, A2Z Cust2Mate is uniquely positioned to extend retail media into the physical store through its advanced Smart Cart platform. By leveraging first-party data across physical retail environments, the new division will enable retailers and brands to deliver highly personalized in-store advertising that influences shoppers at the moment of decision while enhancing the overall shopping experience.
"Retail media represents a massive and rapidly expanding opportunity, and we believe the physical store is its next major frontier," said Gadi Graus, CEO of A2Z Cust2Mate. "By launching a dedicated Retail Media Division and working with proven industry leaders, we are positioning Cust2Mate to capture this opportunity at scale while creating a powerful new revenue stream for both our company and our retail partners."
About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) creates innovative solutions for complex challenges that bring innovation, ease, excitement and value to retailers and shoppers. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more information on A2Z Cust2Mate Solutions Corp. and its subsidiary, Cust2Mate Ltd., please visit www.cust2mate.com.
Forward Looking Statements
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "will", "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with the market for our products, the impact of geopolitical, economic, competitive and other factors affecting the Company and its operations, and other matters detailed in reports filed by the Company with the Securities and Exchange Commission.
SOURCE A2Z Cust2Mate Solutions Corp.
View original content: http://www.newswire.ca/en/releases/archive/January2026/14/c6328.html
FAQ**
How does the launch of the Retail Media Division at A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) position the company to leverage its Smart Cart platform for in-store advertising compared to traditional ecommerce strategies?
In what ways will ACust2Mate's new Retail Media Division enhance retailers' ability to utilize first-party data through its Smart Cart technology to influence shopper decisions at the point of sale?
What specific expertise do the newly engaged talents in A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) bring to the company's efforts in developing a robust retail media strategy, particularly in the physical retail space?
Given the rapid expansion of retail media as a segment in global advertising, how does A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) plan to ensure sustainable revenue generation for itself and its retail partners through this new division?
**MWN-AI FAQ is based on asking OpenAI questions about A2Z Smart Technologies Corp. (NASDAQ: AZ).
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