ElevenLabs and Better.com Showcase Success of AI Loan Agent, Betsy(TM), at Scale in Financial Services
MWN-AI** Summary
ElevenLabs and Better.com have collaborated to revolutionize the mortgage industry with the launch of Betsy™, a voice-based AI loan assistant. This partnership allows Better.com, a prominent AI-native home finance company, to automate mortgage conversations at scale, enhancing efficiency and borrower experience. According to a recent enterprise case study from ElevenLabs, Betsy™ processes nearly 100,000 mortgage-related calls each month, successfully managing 35.5% of borrower inquiries end to end. In 2025 alone, Betsy placed 1.89 million calls, saving Better's loan officers over 1,666 hours monthly.
Better.com’s founder and CEO, Vishal Garg, emphasized the firm's commitment to AI from its inception. By utilizing Betsy™ alongside their proprietary Tinman® loan engine, Better.com can automate routine tasks, thus lowering origination costs and providing borrowers with 24/7 support. The company has reported significant business results, including a 41% reduction in the average cost to originate and a doubling of lead-to-lock conversion rates in 2025.
The AI voice assistant’s architecture is robust, maintaining compliance with regulatory standards while offering seamless interaction through a controlled voice interface. ElevenLabs Agents ensure the reliability and accuracy needed for processing sensitive financial transactions. The technology transition from a speech-to-speech model to a more sophisticated modular system has been key to improving operational efficiency.
In addition to improved borrower experiences, Better.com benefits from enhanced unit economics by transferring operational efficiencies directly to pricing. As a result, they can offer more competitive borrower rates. Overall, the partnership exemplifies how AI technology can significantly transform financial services by streamlining operations and improving customer interactions.
MWN-AI** Analysis
As a financial analyst observing the integration of artificial intelligence in the mortgage sector, the partnership between Better.com and ElevenLabs presents a compelling case for investment and market interest. The deployment of Betsy™, a voice-based AI loan assistant, signifies a transformative shift in how mortgage companies can engage with borrowers while optimizing operational efficiencies.
Better.com’s emphasis on AI as a foundational element of its business model has yielded notable financial outcomes— a 41% reduction in the average cost to originate loans and a 100% increase in lead-to-lock conversion in 2025 alone. These statistics reflect not only a growing demand for automated solutions but also the potential for AI to reshape mortgage economics favorably. The savings in loan officer hours—over 1,600 monthly thanks to the automation of routine tasks—further underscore a strategy that enhances productivity, allowing human consultants to pivot to more strategic advisory roles.
Investors should note the dual advantages of operational efficiency and enhanced borrower experience. The move to integrate a sophisticated AI voice interface like ElevenLabs’ Agents into Better’s existing Tinman® platform is a notable technological synergy. It allows Better.com to maintain compliance in a heavily regulated environment while delivering a seamless customer experience. Looking ahead, as the adoption of AI continues to increase, Better.com stands to gain competitive advantages in pricing and customer retention by passing operational efficiencies onto borrowers.
Moreover, with the capability to scale operations effectively, as evidenced by handling nearly 100,000 phone calls monthly, Better.com is well-positioned to capture a larger market share. Overall, ongoing advancements in AI within financial services, particularly through partnerships akin to Better.com and ElevenLabs, signify a worthwhile market exploration for investors targeting innovative fintech companies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Better partners with ElevenLabs to make AI assisted loans accessible through the first voice-based loan assistant built exclusively for the mortgage industry
ElevenLabs, the AI audio research and deployment company, released a new enterprise case study highlighting how Better.com, a leading AI-native home finance company, uses ElevenLabs Agents to automate mortgage conversations at scale. This empowers Better.com to provide significant cost savings, higher conversion, and a faster borrower experience while meeting the demands in a highly regulated industry.
Better.com uses ElevenLabs Agents as the voice interface for Betsy™, its generative AI loan assistant, to handle nearly 100,000 mortgage-related phone calls per month , automating 35.5% of borrower inquiries end to end . In 2025 alone, Betsy placed 1.89 million inbound and outbound calls , saving Better’s loan officers more than 1,666 hours of human time each month .
“We built Better to be AI-native from day one. By combining Tinman® with ElevenLabs’ technology, we’ve scaled the first voice-base AI loan assistant built exclusively for the mortgage industry,” said Vishal Garg, Founder and CEO of Better.com. “AI-voice automation through Betsy™ has allowed us to move routine customer interactions out of manual workflows, helping us reduce the cost to originate while offering borrowers immediate and 24/7 support.”
These gains have allowed Better’s licensed consultants to shift away from repetitive follow-up tasks and focus on higher-value advisory work - helping borrowers navigate complex scenarios and make informed financial decisions.
Measurable Impact on Mortgage Economics
According to the case study, Better’s use of AI voice automation has delivered material business results across its consumer mortgage business, including:
- 41% reduction in average cost to originate
- 100% increase in lead-to-lock conversion in 2025
- More competitive borrower rates , driven by operational efficiencies passed directly into pricing
By moving routine eligibility checks, pricing conversations, and rate locks to an AI voice agent, Better has improved both borrower experience and unit economics without compromising compliance.
Better initially launched its voice experience using a speech-to-speech model but transitioned to a modular pipeline combining speech-to-text, a large language model, and text-to-speech with ElevenLabs Agents to achieve lower latency, greater control, and higher reliability. A key factor in selecting ElevenLabs was platform stability under high tool-call volume. In production, a single borrower conversation may trigger dozens of internal system calls. For financial services workflows that span multiple systems and regulatory checkpoints, this level of reliability at this scale is critical.
Betsy™ is layered on top of Better’s proprietary loan engine, Tinman®, which computes pricing, eligibility, and approvals. ElevenLabs Agents serve as the controlled voice interface, communicating Tinman’s outputs to borrowers. All regulated steps - including credit pulls, authentication, rate locks, and transfers to human consultants - require explicit consent and adhere to state licensing requirements.
Orchestration runs entirely within Better’s environment through an MCP-based multi-agent system connected to Tinman tools, while calls terminate at a single ElevenLabs Agent endpoint. This architecture ensures determinations remain within Better’s systems, with ElevenLabs providing a consistent, natural voice experience.
“Supporting nearly 100,000 borrower interactions a month in a highly regulated space like mortgage requires more than a great voice model,” said Lauren Rothwell, Head of Agents Growth at ElevenLabs. “It requires reliability, accuracy, and full compliance - and that’s exactly what ElevenAgents is built to deliver. We’re proud to partner with Better to power a sophisticated AI agent that’s transforming financial services.”
Through the use of ElevenLabs Agents, Better now delivers a consistent, natural voice experience across every borrower interaction. Tinman’s scenario modeling enables exploration of options that would be difficult to compute manually, while the cloned “Betsy” voice ensures clarity and continuity across millions of conversations.
The full case study is available on ElevenLabs’ website: https://elevenlabs.io/blog/better.
About ElevenLabs
ElevenLabs is reimagining human-technology interaction through advanced AI research and products. ElevenAgents enables businesses to deploy reliable, intelligent agents at scale, with built-in integrations, testing, monitoring and enterprise-grade reliability. ElevenCreative empowers creators and marketers to generate and edit speech, music, images, and video in more than 70 languages. Both platforms are powered by ElevenLabs’ industry-leading AI research. The company pioneered the first human-like AI voice model and has since expanded its capabilities across dubbing, transcription, music, sound effects and speech-to-speech technologies.
About Better Home & Finance Holding Company
Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is the first AI-native mortgage and home equity finance platform, and first fintech to fund more than $110 billion in loan volume. Since 2016, Better has leveraged its industry-leading AI platform, Tinman®, to achieve a singular mission of making homeownership cheaper, faster, and easier for all Americans. Tinman™ allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. In addition, Betsy™, the first voice-based AI loan assistant built exclusively for the mortgage industry, revolutionizes the homebuying journey by delivering timely application status updates to consumers, answering questions, and moving their loan application along 24/7/365. Better’s mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. In January 2023, Better launched "One Day Mortgage,” allowing eligible customers to go from click to Commitment Letter within 24 hours. Better serves customers in all 50 US states and the United Kingdom.
For more information, follow @betterdotcom on Instagram and TikTok.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260225955474/en/
Media Contacts
Email: comms@better.com
FAQ**
How does Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) plan to further enhance its AI-native capabilities beyond the current success of Betsy™ in automating mortgage conversations?
What metrics does Better monitor to evaluate the long-term effectiveness and ROI of integrating ElevenLabs Agents for their voice-based loan assistant services?
With the recent advancements demonstrated by Betsy™, how does Better foresee the evolving landscape of compliance in the mortgage industry, especially regarding regulatory requirements?
Are there plans for Better Home & Finance to expand the functionalities of its Tinman® system to include additional services or features beyond mortgage financing, given their AI-native approach?
**MWN-AI FAQ is based on asking OpenAI questions about Better Home Warrant (NASDAQ: BETRW).
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