Betsource Launches Direct Ad Sales Through Platform, Opening New Revenue Channel

(TheNewswire)

Global brands can now purchase adplacements across BETSource-connected partner platforms, includingenvironments such as the Bare Knuckle Fighting Championship (BKFC)App.

Vancouver, British Columbia, Canada– April 14, 2026 – TheNewswire - GOATIndustries Ltd. (the “Company” or “GOAT”) (CSE: GOAT) (OTC:BGTTF) (FWB: 26B.F) is pleased to announce thatits wholly-owned portfolio company, BETSource, has launched a newadvertising revenue channel that enables brands to purchase digital adplacements across BETSource-connected partner platforms. Thisinitiative is being delivered through CEDAR, a BETSource productdesigned to support monetization across connected sports, wagering andentertainment environments.

The initiative is designed to monetize BETSource’sgrowing network of commercial relationships, including its strategicdistribution channel through Aambe Media, by giving advertisers accessto digital inventory across sports, casino, wagering andentertainment-focused platforms. One current example is the BareKnuckle Fighting Championship (“BKFC”) App, whereadvertisers can now purchase direct placements through BETSource’splatform. This marks an important step in the direct monetization ofBETSource’s advertising inventory and opens multiple revenueopportunities across its existing partner relationships.

BETSource’s platform is built to support real-timeengagement, personalization and monetization across connected viewingenvironments. Through this new initiative, clients seeking targetedexposure for their products and services can now purchase advertisingplacements tied to BETSource-enabled partner properties, creating anew revenue stream for BETSource while enhancing the relevance ofadvertising experiences for users. GOAT believes this launchrepresents another step in BETSource’s broader monetization roadmapas it continues expanding its commercial footprint and monetizationcapabilities over time.

BETSource Chief Revenue Officer, Craig Schneider,commented, “This launch is an important step for BETSource becauseit opens a direct path to monetizing advertising inventory across ourgrowing network of partner environments. Through CEDAR, brands can nowaccess placements tied to real sports, wagering and entertainmentaudiences, while our partners benefit from new advertisingopportunities connected to their existing platforms. We see this as animportant building block in BETSource’s broader monetizationroadmap.”

About BetSource

BETSource is a sports media and technology platform that combinesaccess to sports content with retail media and sports wageringtechnology to unlock monetization opportunities through personalizedguest engagement across retail and digital environments. BETSource’splatform synchronizes and integrates sportsbook and interactiveapplications and includes contextual advertising features to supportmonetization in live and on-demand video.

About Goat Industries Ltd.

GOAT is an investment issuer focused on investing in high-potentialcompanies operating across a variety of industries and sectors. Thegoal of the Company is to generate maximum returns from itsinvestments.

For more information about the Company, please visit https://www.goatindustries.co/. The Company’s final prospectus, financialstatements and management's discussion and analysis, among otherdocuments, are all available on its profile page on SEDAR+ at www.sedarplus.ca.

On Behalf Of The Board Of Directors

The CSE and Information Service Provider have not reviewed and doesnot accept responsibility for the accuracy or adequacy of thisrelease.

Forward-Looking Information

This news release contains"forward-looking information" within the meaning ofapplicable Canadian securities legislation. Generally, forward-lookinginformation can be identified by the use of forward-lookingterminology such as "plans", "expects" or"does not expect", "is expected","budget", "scheduled", "estimates","forecasts", "intends", "anticipates" or"does not anticipate", or "believes", orvariations of such words and phrases or state that certain acts,events or results "may", "could","would", "might" or "will be taken","occur" or "be achieved" and, in this newsrelease, includes statements regarding the Company’s expectationswith respect to the monetization of BETSource’s platform, theexpansion of its commercial relationships, the development andperformance of its advertising initiatives, and the potential for newor increased revenue streams. Forward-looking information is subjectto known and unknown risks, uncertainties and other factors that maycause the actual results, level of activity, performance orachievements of the Company, as the case may be, to be materiallydifferent from those expressed or implied by such forward-lookinginformation. Although the Company has attempted to identify importantfactors that could cause actual results to differ materially fromthose contained in forward-looking information, there may be otherfactors that cause results not to be as anticipated, estimated orintended. There can be no assurance that such information will proveto be accurate, as actual results and future events could differmaterially from those anticipated in such statements. Accordingly,readers should not place undue reliance on forward-lookinginformation. Actual results and developments may differ materiallyfrom those contemplated by these statements depending on, among otherthings, factors related to BETSource’s ability to successfullyimplement and scale its monetization strategies, changes in marketdemand, regulatory developments affecting the sports wagering andadvertising industries, reliance on third-party partners,technological risks, general economic conditions, and other factorsthat may impact the business of GOAT and BETSource on a go-forwardbasis. The Company does not undertake to update any forward-lookinginformation, except in accordance with applicable securitieslaws.

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