Goat Industries Highlights Portfolio Momentum As Wholly-Owned Betsource Forms Relationship To Enhance The BKFC App Experience

(TheNewswire)

Vancouver, British Columbia, Canada– January 9, 2026 – TheNewswire - GOATIndustries Ltd. (the “Company” or “GOAT”) (CSE: GOAT) (OTC:BGTTF) (FWB: 26B.F) is pleased to announce that Source GamingInc. (“BETSource”), awholly owned portfolio company of GOAT, has entered into arelationship with Bare Knuckle Fighting Championship (“BKFC”) to support and enhanceBKFC’s mobile app ecosystem (the “BKFC App”) through the integration of BETSource’s fanengagement and sportsbook attribution capabilities.

Pursuant to the definitive agreement between the BETSource and BKFC,dated January 9, 2026 (the “Agreement”), BETSource will be entitled to reimbursement ofall operating costs incurred in connection with its services as wellas a share of all revenues earned through the BKFCApp, which sharewill increase for new users of the app. The Agreement does not includeexclusivity provisions or minimum performance commitments.

Over the past year, BKFC has significantly expanded its globalfootprint, driven by its raw, fan-friendly format and growinginternational audience. According to BKFC,  reported performancemetrics include a doubling in overall live event attendance, over thepast year, increasing to 250M+ fans (globally) in social media reach,and growth into 60+ countries. BKFC’s distribution continues toscale through major media partnerships, including a newly announcedcontent, promotional, and sales partnership with the YES Network,which described BKFC as the “World’s Fastest Growing Combat SportsPromotion.”

 “We are excited to work with BETSource as we continue to evolvethe BKFC App experience for our rapidly growing fan base. Thisrelationship represents an important first step in implementingBETSource’s technology within our digital ecosystem, with a focus ondelivering a premium, engaging experience for fans,” said DavidFeldman, Founder and President of BKFC.

As BKFC continues to scale its fan base and distribution,BETSource’s relationship with BKFC is intended to support BKFC’sdigital strategy by enhancing the BKFC App experience through thedeployment of BETSource’s engagement and sportsbook attributioncapabilities. These capabilities are expected to deepen in-appinteraction, support retention, and drive measurable outcomes thatsupport BKFC’s broader monetization and engagement objectives.

“BETSource’s relationship with BKFC is a strong example of thecommercial momentum we are building across GOAT’s portfolio,” saidKevin Cornish, Chief Executive Officer of GOAT. “BKFC has become oneof the most compelling fast-growing combat sports promotions, and asits audience continues to scale, the quality of the digital experiencematters. We believe BETSource is well positioned to help enhance theBKFC App experience by delivering engagement and sportsbookattribution capabilities that support measurable outcomes for BKFC’sbusiness.”

Investor Relations Engagement

In addition, the Company announced today that it has engaged 1502655B.C. Ltd. (“1502655”) toprovide investor relations services for a 6-month term in accordancewith the Canadian Securities Exchange (the “Exchange”) policies. 1502655provides strategic digital media services, marketing and dataanalytics services to increase investor awareness of public issuers.

Pursuant to an investor relations agreement (the “IR Agreement”), dated January 8,2026, entered into between the Company and 1502655, 1502655 willassist the Company with investor relations strategy and tactics toimprove the Company’s presence within the capital markets,developing operational performance metrics that will aid investors andanalysts in evaluating the Company’s progress, implementing plansfor presenting the Company to the financial community, assisting withinvestor awareness of the Company’s plans, strategy, and personnel,as they may evolve during the term of the IR Agreement, and assistingthe Company in communicating appropriate information regarding suchplans, strategy, and personnel to the investment community. TheCompany has agreed to pay 1502655 up to $400,000 for its services. TheIR Agreement is for an initial term of six (6) months and willcommence effective immediately.

There are no performance criteria referenced in the IR Agreement and1502655 will not receive any securities of the Company ascompensation. 1502655 and the Company are at arm’s length andneither 1502655 nor any of its principals have an interest, directlyor indirectly, in any securities of the Company, or any right orintent to acquire such an interest. 1502655 can be reached at: 3849154th Street, Surrey BC V3Z 0V3, Tel: 604-317-2952, Email:nate@wagnergroup.media.

ABOUT BETSOURCE

BETSource is a sports media and technology platform that combinesaccess to sports content with retail media and sports wageringtechnology to unlock monetization opportunities through personalizedguest engagement across retail and digital environments. BETSource’splatform synchronizes and integrates sportsbook and interactiveapplications and includes contextual advertising features to supportmonetization in live and on-demand video.

ABOUT GOAT INDUSTRIES LTD.

GOAT is an investment issuer focused on investing in high-potentialcompanies operating across a variety of industries and sectors. Thegoal of the Company is to generate maximum returns from itsinvestments.

For more information about the Company, please visit https://www.goatindustries.co/. The Company’s final prospectus, financialstatements and management's discussion and analysis, among otherdocuments, are all available on its profile page on SEDAR+ at www.sedarplus.ca.

ON BEHALF OF THE BOARD OF DIRECTORS

Chief Executive Officer  Kevin Cornish
Head Office   Suite 2300, 500 Burrard Street, Vancouver, BC V6C2B5
Telephone   1-204-801-3613

Email    info@goatindustries.co

The CSE and Information ServiceProvider have not reviewed and does not accept responsibility for theaccuracy or adequacy of this release.

Forward-Looking Information

This news release contains"forward-looking information" within the meaning ofapplicable Canadian securities legislation. Generally, forward-lookinginformation can be identified by the use of forward-lookingterminology such as "plans", "expects", "isexpected", "intends", "anticipates","believes", or variations of such words and phrases orstatements that certain acts, events or results "may","could", "would", "might" or "willbe taken", "occur" or "be achieved".Forward-looking information in this news release includes, but is not limited to,statements regarding: the anticipated benefits of BETSource’srelationship with BKFC and the enhancement of the BKFC App; theanticipated impact of BETSource's capabilities on userengagement, retention, and monetization; the continued growth of BKFC;the anticipated benefits of the investor relations services; and theCompany’s general expectations regarding its investment portfolio.Forward-looking information is subject to known and unknown risks,uncertainties and other factors that may cause the actual results,level of activity, performance or achievements of the Company to bematerially different from those expressed or implied by suchforward-looking information. Such risks and uncertainties include, butare not limited to: the timing and successful implementation ofBETSource's technology within the BKFC App; the ability torealize anticipated commercial benefits from the relationship withBKFC; the effectiveness of investor relations services; changes inmarket conditions; and other factors discussed in the Company'spublic filings available on SEDAR+ at www.sedarplus.ca. Although theCompany has attempted to identify important factors that could causeactual results to differ materially from those contained inforward-looking information, there may be other factors that causeresults not to be as anticipated, estimated or intended. There can beno assurance that such forward-looking information will prove to beaccurate, as actual results and future events could differ materiallyfrom those anticipated in such information. Accordingly, readersshould not place undue reliance on forward-looking information. Allforward-looking information contained in this document is qualified bythis cautionary statement. The forward-looking information is made asof the date of this document and the Company disclaims any intentionor obligation to update or revise any forward-looking information,whether as a result of new information, future events or otherwise,except as required by applicable securities laws.

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