Corona Cero Brings Golden Moments to the Mountains of Milano Cortina 2026
MWN-AI** Summary
As the Olympic Winter Games in Milano Cortina 2026 approaches, Corona Cero, the first no-alcohol beer sponsor of the event, is set to launch its global campaign, "For Every Golden Moment." This initiative marks a significant moment for the brand, which celebrates its 100th anniversary in 2025. The campaign aims to connect consumers and athletes through shared experiences that celebrate life’s golden moments.
Richard Oppy, AB InBev Global President of Premium Brands, emphasized the partnership with the International Olympic Committee (IOC) as a means to reinforce the notion that sports and responsible beer consumption can coexist. This philosophy encourages fans to embrace moderation while enjoying the festivities surrounding the Games. The campaign debuted at the Paris 2024 Olympics, gaining momentum in over 55 countries, signifying a growing demand for balanced drinking options.
The "For Every Golden Moment" campaign is designed to resonate beyond the Olympic context, celebrating not just athletic achievements like record-breaking performances but also the everyday moments that bring joy and connection. With citywide activations planned in key markets, the campaign will incorporate dynamic media showcases, athlete engagement, and the unveiling of Olympic-themed bottles.
To further amplify the platform's message, a flagship film featuring Olympic athletes such as Irene Schouten and Mark McMorris visually underscores the universality of "golden moments." This approach links grand celebrations with personal joys, reinforcing the spirit of inclusivity and shared experiences.
As AB InBev’s Corona Cero continues to carve out a space in the no-alcohol beer segment, its partnership with the Olympics reflects a commitment to celebrate diverse life moments responsibly while engaging a global audience in the excitement of the Winter Games.
MWN-AI** Analysis
As the countdown to Milano Cortina 2026 intensifies, the announcement of Corona Cero as the first no-alcohol beer sponsor of the Olympic Winter Games signals a strategic shift that could reshape its market presence. Particularly as global demand rises for healthier beverage alternatives, Corona Cero’s “For Every Golden Moment” platform leverages this trend, promoting moments of celebration beyond traditional drinking contexts, which could enhance its appeal across diverse consumer demographics.
Corona Cero’s ambitious rollout strategy, featuring citywide promotions and unique product activations in 25+ markets, presents long-term growth opportunities. By aligning the brand with an internationally recognized event like the Winter Olympics, it not only garners attention but also reinforces AB InBev’s commitment to responsible consumption, strategically positioning Corona Cero as a go-to option for consumers seeking social experiences sans alcohol.
Investors should consider the potential for increased brand equity stemming from this association. As awareness and availability grow, the brand's performance in the rising no-alcohol category is likely to bolster revenues, especially as it approaches its 100th anniversary. Recent high double-digit growth figures underscore the successful market penetration of Corona Cero; this upward trajectory may lead to continued market expansion and further establish the brand's leadership in this category.
Moreover, the anticipated engagement with athletes and consumers can catalyze enhanced brand loyalty, potentially translating to increased sales in the coming quarters. Active global promotional efforts, coupled with a focus on sustainability and consumer health, create a conducive environment for robust market performance.
Ultimately, as Corona Cero prepares to capitalize on its Olympic association, stakeholders should remain vigilant for key performance indicators that reflect the brand's ability to capture market share in an increasingly health-conscious consumer landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
First-ever no-alcohol beer sponsor of Olympic Winter Games celebrates “For Every Golden Moment” platform with consumers globally
As the 100-day countdown to the Olympic Winter Games continues, and in a year the global Corona brand is celebrating its 100 th anniversary, Corona Cero is officially set to bring golden moments to the slopes of Milano Cortina 2026. As the first no-alcohol beer sponsor of the Winter Olympics, the brand is revving up its “For Every Golden Moment” global platform to invite consumers to celebrate every golden moment any time, any season.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251105994873/en/
Corona Cero's "For Every Golden Moment" Olympic Winter Games
What began at the Olympic Games Paris 2024, Corona Cero’s Olympics partnership reinforces that beer and sports are better together by offering consumers more choices for any occasion. Corona Cero’s role reflects AB InBev and the International Olympic Committee’s (IOC) shared commitment to responsible consumption, connecting fans and athletes of a legal drinking age to a fresh perspective on relaxation and celebration.
“Together with the IOC, we are creating unforgettable experiences for consumers and athletes, where beer and sport come together in celebration of the Winter Olympics,” said Richard Oppy, AB InBev Global President, Premium Brands. “Corona Cero’s momentum since its Paris debut reflects the growing global demand for balanced choices, and we are proud to bring messages of connection, moderation, and celebration to the Games.”
A Global Platform for All Golden Moments and Seasons
While the brand’s heritage has long embodied the spirit of the beach, Corona Cero reimagines its “For Every Golden Moment” platform for the Winter Olympics, celebrating both Olympic triumphs and the golden moments in everyday life that transcend all seasons. Whether breaking world records, connecting with friends, or enjoying a sunset on a snowy mountain, “For Every Golden Moment” reminds people that these meaningful moments can happen anytime or anywhere.
To kick off the platform, citywide takeovers have launched in key markets, featuring dynamic out-of-home and digital media to celebrate 100 days until the Olympic Winter Games. The “For Every Golden Moment” platform will then scale across more than 25 select markets worldwide, including brand activations, product sampling with Corona Cero’s iconic lime ritual, athlete engagement, experiential and trade programs, and the debut of Olympic-themed bottles.
“The Olympic Games bring people together to celebrate humanity’s greatest achievements, and we are pleased to have Corona Cero continue as part of that celebration,” said Anne-Sophie Voumard, Managing Director, Television and Marketing Services from the IOC. “Corona Cero’s golden moments began a tradition for fans of a legal drinking age worldwide, and we are excited to see it come to life even further this winter.”
The platform is anchored by an anthem film, titled “For Every Golden Moment,” created in partnership with a curated global team at creative agency, Grey. The hero film features speedskater Irene Schouten (Netherlands), alongside snowboarders Mark McMorris (Canada), Billy Morgan (Great Britain), and Ayumu Hirano (Japan), among others. The film combines iconic Olympic footage and everyday imagery, drawing parallels with real-life events, both big and small, to show that golden moments can be experienced anywhere in the world.
A Fast-Growing Global Brand
Since its activation at Paris 2024, Corona Cero has expanded its global presence to over 55 countries and has become the fastest-growing brand within AB InBev’s balanced choice portfolio. In a year where Corona is celebrating its 100 th anniversary in 2025, Corona Cero has achieved high double-digit growth, further cementing its leadership in the no-alcohol beer category and showcasing the momentum behind AB InBev’s Worldwide Olympic Partnership (TOP) with the IOC, now extended through 2032.
To learn more and to join the celebrations throughout Milano Cortina 2026, visit Corona on YouTube , and follow @corona on Instagram using the hashtag #GoldenMoments.
About Corona Global
Corona, an AB InBev global brand*, is the iconic beer brand that is synonymous with paradise, with a presence in 180 countries. Recognized as the world’s most valuable beer brand in Kantar’s BrandZ global 2024 and 2025 rankings, Corona invites the world outside, beckoning you to reconnect with your essential nature and embrace the simple pleasures of life. But it's not just about the beer – it's about the ritual. The ritual of adding a slice of lime to your Corona, an experience that elevates the moment. Corona isn't just a beverage; it's nature in a bottle. And we strive to help protect nature and have become the first global beverage brand with a net-zero plastic footprint. This builds on our longstanding ambition to help protect the world’s oceans and beaches from plastic pollution. Every sip of Corona is a celebration of nature and the beauty of the world around us.
*Corona is not sold by AB InBev in the United States.
About AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser ® , Corona ® , Stella Artois ® and Michelob Ultra ® ; multi-country brands Beck’s ® , Hoegaarden ® and Leffe ® ; and local champions such as Aguila ® , Antarctica ® , Bud Light ® , Brahma ® , Cass ® , Castle ® , Castle Lite ® , Cristal ® , Harbin ® , Jupiler ® , Modelo Especial ® , Quilmes ® , Victoria ® , Sedrin ® , and Skol ® . Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev’s reported revenue was 59.8 billion USD (excluding JVs and associates).
View source version on businesswire.com: https://www.businesswire.com/news/home/20251105994873/en/
AB InBev Media Relations
E-mail: media.relations@ab-inbev.com
FAQ**
How does Anheuser-Busch InBev SA/NV BUDFF plan to leverage its partnership with the Olympic Winter Games to expand the reach of Corona Cero, especially in terms of consumer engagement and brand activation?
Considering its rapid growth, what specific marketing strategies has Anheuser-Busch InBev SA/NV BUDFF implemented for Corona Cero to differentiate it from traditional alcoholic beer offerings in the competitive beverage market?
In what ways does Anheuser-Busch InBev SA/NV BUDFF intend to measure the success of the “For Every Golden Moment” platform during the Olympic Winter Games and beyond, particularly in relation to consumer sentiment and brand loyalty?
How does Anheuser-Busch InBev SA/NV BUDFF reconcile its celebration of "golden moments" with its commitment to responsible consumption, especially in the context of introducing new categories like no-alcohol beverages?
**MWN-AI FAQ is based on asking OpenAI questions about Anheuser-Busch InBev SA/NV (OTC: BUDFF).
NASDAQ: BUDFF
BUDFF Trading
0.0% G/L:
$72.97 Last:
286 Volume:
$72.97 Open:
