Charlotte's Web(TM) Expands its Brightside Line with Launch of Knockout Hemp THC Sleep Gummies
MWN-AI** Summary
Charlotte's Web™ has announced the launch of its latest product, Knockout, expanding its Brightside line of hemp-derived THC gummies specifically aimed at enhancing sleep quality. Officially launched on October 14, 2025, Knockout offers a unique formulation that combines hemp-derived THC with cannabinol (CBN) to promote both the initiation and maintenance of sleep. By utilizing a proprietary delivery system known as AZUCA TiME INFUSION™, these gummies provide rapid effects, typically felt within 5 to 15 minutes after consumption.
The introduction of Knockout is a strategic move following the successful earlier releases in the Brightside line, which includes formulations focused on unwinding, enhancing focus, and recovery. Given that sleep remains a critical concern for consumers, Charlotte's Web aims to meet this demand for effective, natural alternatives to traditional sleep aids. The product boasts a clean ingredient profile, featuring a delicious blackberry flavor, and is 100% vegan, gluten-free, and made using U.S.-grown hemp.
Bill Morachnick, CEO of Charlotte's Web, emphasized the growth potential within the sleep wellness segment and the company's commitment to delivering reliable, science-backed solutions. With a retail price of $39.99 for a 20-count package, Knockout is now available online and through select retailers across the country.
As the market for natural sleep aids continues to expand, Charlotte's Web looks to solidify its leadership in the hemp wellness industry, providing consumers with trusted sleep solutions devoid of the side effects often associated with conventional medications. This move reflects a broader trend where more individuals are seeking natural ways to improve sleep quality while prioritizing ingredient integrity and fast-acting results.
MWN-AI** Analysis
Charlotte's Web Holdings, Inc. (TSX: CWEB; OTCQB: CWBHF) has made a strategic move by expanding its Brightside collection with the introduction of Knockout Hemp THC Sleep Gummies, which could have significant implications for investors and the broader wellness market. With sleep products ranking highly among consumer wellness priorities, this expansion places Charlotte's Web at the forefront of a fast-growing segment.
The gummies are formulated to combine THC and CBN (cannabinol), leveraging a proprietary AZUCA TiME INFUSION™ delivery system for rapid onset effects within 5 to 15 minutes. This positions the product as a potential game changer for consumers seeking reliable and quick relief—addressing a major concern for many who battle sleep issues.
Given the increasing consumer shift toward natural wellness alternatives—especially as traditional sleep medications and alcohol usage face scrutiny—Charlotte's Web is well-placed to capture market share. The introduction of a vegan, gluten-free product that meets the rigorous standards of U.S.-grown hemp further solidifies the brand's integrity and could drive consumer trust and loyalty.
From an investment standpoint, this product launch aligns with the company's commitment to science-backed innovation and may enhance revenue streams in a competitive market space defined by high consumer demand for safe and effective sleep solutions. Furthermore, successful marketing and distribution strategies, particularly the direct sales approach via their website and selective retailers, could amplify visibility and sales volume.
Investors should closely monitor consumer acceptance and sales performance of the Knockout gummies. Continued growth in the sleep segment could translate into increased market capitalization for Charlotte's Web, making it a compelling option for those looking to invest in the burgeoning sector of hemp-derived products.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
The fourth addition to its hemp-derived THC product lineup, Knockout expands Charlotte's Web's Brightside collection into the sleep market by combining cannabinoids, clean ingredients, and fast-acting delivery technology to support quality sleep.
LOUISVILLE, Colo., Oct. 14, 2025 /CNW/ - (TSX: CWEB) (OTCQB: CWBHF) Charlotte's Web Holdings, Inc. ("Charlotte's Web" or the "Company"), the pioneer and market leader in hemp-derived wellness, today announced the launch of Knockout, the newest addition to its Brightside collection of hemp-derived THC gummies. Each blackberry-flavored gummy is precisely infused with a balanced ratio of hemp-derived THC and CBN, delivering dual-action support - THC to help you fall asleep, while CBN promotes restful, uninterrupted sleep throughout the night. Leveraging proprietary AZUCA TiME INFUSION™ delivery system, Knockout offers rapid onset, with effects typically beginning within 5 to 15 minutes—setting the stage for a fast-acting, dependable experience.
The launch builds on the success of Charlotte's Web's Brightside Hemp THC Gummies, which introduced a new standard of precision wellness earlier this year with its Unwind, Focus, and Recover formulations. With sleep continuing to rank among the top wellness priorities for consumers, Knockout represents the next phase of the company's investment in fast-acting, hemp-derived THC innovation.
Key Benefits of Knockout:
- Rapid-onset formulation with effects in 5–15 minutes
- Balanced hemp-derived THC + CBN ratio for falling and staying asleep
- Natural blackberry flavor
- Vegan, gluten-free, and made in the USA with U.S.-grown hemp
"Sleep remains one of the fastest-growing segments in wellness, and Charlotte's Web is positioned to lead the hemp wellness category," said Bill Morachnick, CEO of Charlotte's Web. "Knockout offers consumers a controlled, predictable experience—combining our trusted ingredient integrity with innovative, fast-acting delivery technology. This approach not only meets the growing demand for safe, reliable sleep solutions but also strengthens our portfolio and reinforces our commitment to science-backed formulations."
Knockout is designed for people who want better sleep without compromise. As more consumers look for natural alternatives to alcohol and traditional sleep aids, Knockout combines trusted quality, clean formulations, and precise delivery for a controlled experience—helping you rest easy with confidence.
Knockout retails for $39.99 (20-count) and is available through Charlotte's Web online and at select retailers nationwide starting on October 14, 2025. Shop the full sleep collection here.
To learn more about Charlotte's Web, please visit www.charlottesweb.com.
About Brightside Hemp-Derived THC Gummies
Brightside is a new line of fast-acting hemp-derived THC gummies from Charlotte's Web, designed to elevate your wellness journey with precision and care. Featuring four unique formulations - Unwind, Focus, Recover, and Knockout - Brightside gummies combine micro- to moderate doses of hemp-derived THC with synergistic cannabinoids, offering targeted benefits in just 5-15 minutes. Brightside embodies a commitment to innovation and wellness, empowering individuals to enhance their daily experiences with curated cannabinoid formulations. Crafted for both the THC-curious and seasoned users, these gummies are made with US-grown hemp and are compliant with the 2018 Farm Bill. All products are marketed as dietary supplements and are not intended for sale to persons under the age of 21.
About Charlotte's Web Holdings, Inc.
About Charlotte's Web Holdings, Inc.Charlotte's Web Holdings, Inc., a Certified B Corporation headquartered in Louisville, Colorado, is a botanical wellness innovation company and market leader in hemp extract wellness. The Company's product categories include CBD oil tinctures (liquid products), CBD gummies (sleep, calming, exercise recovery, immunity), CBN gummies, hemp-derived THC microdose gummies, functional mushroom gummies, CBD capsules, CBD topical creams and lotions, as well as CBD pet products for dogs. Through its substantially vertically integrated business model, Charlotte's Web maintains stringent control over product quality and consistency with analytic testing for quality assurance. Charlotte's Web products are distributed to retailers and healthcare practitioners throughout the U.S.A. and are available online through the Company's website at www.charlottesweb.com.
SOURCE Charlotte's Web Holdings, Inc.
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FAQ**
How does the launch of Knockout by Charlotte's Web Holdings Inc. CWEB:CC position the company within the rapidly growing sleep wellness market compared to competitors?
What specific research supports the effectiveness of the proprietary AZUCA TiME INFUSION™ technology used in the Knockout gummies by Charlotte's Web Holdings Inc. CWEB:CC?
Given the increasing demand for natural sleep aids, what marketing strategies will Charlotte's Web Holdings Inc. CWEB:CC employ to promote the Knockout gummies effectively?
How does Charlotte's Web Holdings Inc. CWEB:CC ensure the quality and safety of its ingredients in the new Knockout gummies, considering consumer trust in cannabinoid products?
**MWN-AI FAQ is based on asking OpenAI questions about Charlotte'S Web Holdings Inc. (TSXC: CWEB:CC).
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