CANYON CREEK CLARIFIES NEW PRODUCT LAUNCH NEWS RELEASE

Canyon Creek Food Company Ltd. (TSXV: CYF), a North American food processor based in Edmonton, Alberta, has clarified details regarding its recent announcement about a new product launch. On January 12, 2026, the company disclosed that it has secured a distribution agreement with a prominent Western Canadian big box distributor to introduce its clam chowder product. This initiative is expected to generate annual sales of approximately $445,000 through the big box channel, in addition to an estimated $1.5 million from national food service sales, though both figures are subject to standard industry risks.

The distribution deal is structured as an initial yearly commitment with opportunities for reassessment of sales volumes after each fiscal year concludes. Terry Alty, the President of Canyon Creek, expressed enthusiasm about the clam chowder's market potential, emphasizing the anticipated growth in this segment over the coming years.

Canyon Creek is dedicated to providing high-quality, natural, and preservative-free food products, particularly fresh soups, to health-conscious consumers. Its diverse product lineup caters to grocery retailers as well as a wide range of food service establishments, including restaurant chains and public sector entities throughout Canada.

The company also issued a reminder that this announcement contains forward-looking statements, which involve inherent risks and uncertainties that could lead to results significantly different from those anticipated. Factors affecting these outcomes are detailed in the company's filings with securities regulations.

Canyon Creek's focus on expanding its offerings reflects its commitment to capturing consumer trends in healthy eating, positioning the company favorably within the competitive landscape of the food processing industry.

Canyon Creek Food Company Ltd. (TSXV: CYF) has issued a clarification regarding its recent product launch, specifically the agreement for its clam chowder with a significant Western Canadian distributor. With an annual commitment of $445,000 and a prospective $1.5 million in sales through the food service sector, this announcement is pivotal for Canyon Creek's strategy and future growth potential.

Investors should take note of several key aspects of this development. First, the commitment from a major distributor demonstrates confidence in Canyon Creek's product and aligns with the growing consumer shift towards high-quality, natural food products. As health consciousness continues to trend upward, new offerings, particularly in established food categories like soups, can be a substantial driver of revenue.

This initial agreement, however, is structured as a year-to-year commitment, emphasizing the need for performance assessments and potentially introducing an element of volatility. Investors must consider the inherent risks associated with food service contracts, including fluctuations in demand and competition from established players. Additionally, while the clam chowder market is expected to expand, Canyon Creek’s ability to capture and maintain market share will be critical in reassessments at year-end.

In light of these considerations, investors should evaluate their positions in Canyon Creek relative to their risk appetite. The opportunity is significant, but it warrants cautious optimism. Keeping a close eye on sales figures, market reception, and overall execution during the trial period will be essential. If Canyon Creek can leverage this distributor relationship effectively, it stands to strengthen its market presence substantially. Therefore, a hold or gradual accumulation might be prudent for those bullish on the long-term growth of this innovative food processor.