ViantAI Named "Best AI-Powered Advertising Solution"
MWN-AI** Summary
Viant Technology Inc. (NASDAQ: DSP), a frontrunner in AI-driven programmatic advertising, has received recognition as the "Best AI-Powered Advertising Solution" in the 2025 MarTech Breakthrough Awards. This accolade marks Viant’s second consecutive win, following their previous achievement as "Best Demand-Side Platform" in 2024. The awards highlight innovation within the marketing, sales, and advertising technology sectors.
ViantAI was commended for integrating various advertising functions—including media plan creation, campaign execution, AI-driven bid optimization, and performance measurement—into a single, user-friendly platform. As the first autonomous media planning and buying tool in the industry, ViantAI simplifies the campaign process by allowing advertisers to enter minimal parameters through an intuitive chat interface. The platform then generates data-informed media plans that are scalable for any industry and budget. Once campaigns are launched on Viant's Demand-Side Platform, ViantAI continuously optimizes performance, providing on-demand insights.
Tim Vanderhook, Viant's co-founder and CEO, emphasized that ViantAI streamlines the advertising process, enabling marketers to reclaim their time and focus on strategic and creative elements of their campaigns. The MarTech Breakthrough Awards, organized by a renowned market intelligence organization, aim to spotlight outstanding innovators across various marketing technology disciplines, underscoring the ongoing evolution of digital marketing.
Viant Technology's commitment to innovation is further evidenced by their receipt of multiple accolades, including recognition as a Great Place to Work and honors for AI advancements. With ViantAI leading the charge in autonomous advertising solutions, the company is poised to redefine efficacy and precision in digital marketing efforts.
MWN-AI** Analysis
Viant Technology Inc. (NASDAQ: DSP) recently earned the distinction of "Best AI-Powered Advertising Solution" in the MarTech Breakthrough Awards, marking its second consecutive accolade. This recognition highlights Viant's leadership in the AI-driven advertising space, specifically through its innovative platform, ViantAI, which merges media planning and execution with real-time bid optimization.
ViantAI’s autonomous capabilities stand out, allowing marketers to input campaign parameters effortlessly via a chat interface, generating precise media plans powered by sophisticated data analytics. This results in a streamlined workflow that optimizes both time and resources for advertising professionals, empowering them to focus on strategic and creative endeavors rather than the nitty-gritty of campaign management.
This accolade comes at a pivotal moment for Viant as the demand for efficient and effective digital marketing solutions continues to rise. Viant's strong position in the connected TV (CTV) and programmatic advertising space makes it a compelling option for advertisers looking to enhance their reach and impact. As the industry rapidly evolves, the ability of ViantAI to automate complex processes could serve as a significant competitive edge.
For investors, Viant's recent recognition bolsters confidence in its growth trajectory and capacity for innovation. With AI at the core of its offerings, Viant is well-positioned to capture market share in an increasingly competitive environment. Furthermore, the recognition from MarTech Breakthrough signals industry validation that could attract new partnerships and customers.
In conclusion, as digital advertising continues to shift towards AI-driven solutions, Viant Technology presents a promising investment opportunity. Investors should consider monitoring its performance closely, especially as the platform gains traction and demonstrates its efficacy in delivering measurable outcomes for advertisers.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Viant Earns Second Consecutive MarTech Breakthrough Award
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered Advertising Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today. This marks Viant’s second consecutive accolade from MarTech Breakthrough, following its recognition in 2024 as “Best Demand-Side Platform (DSP).”
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ViantAI was recognized for unifying media plan creation, campaign execution, AI-powered bid optimization and measurement in a seamless, intuitive workflow.
As the industry’s first autonomous media planning and buying platform, ViantAI was recognized for unifying media plan creation, campaign execution, AI-powered bid optimization and measurement in a seamless, intuitive workflow. Advertisers simply input a few campaign parameters into an intuitive chat interface, and ViantAI generates precise, data-driven media plans that scale effortlessly regardless of vertical or budget. Once these plans are activated within Viant’s Demand-Side Platform (DSP), ViantAI continues to optimize performance through its AI Bidding capabilities and provides on-demand campaign results.
“Following the highly successful and disruptive launch of ViantAI last year, we’ve continued to push the boundaries of innovation— MarTech’s recognition affirms that momentum,” said Tim Vanderhook, co-founder and CEO of Viant. “ViantAI does the hard work for marketers—making advertising scalable, accurate and efficient—while delivering true outcomes to unlock greater return on every media dollar.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Marketers must recognize that overseeing bidding and adjusting strategies is costly and takes time away from the creative process,” said Steve Johansson, Managing Director at MarTech Breakthrough. “By automating the most challenging aspects of digital advertising, marketers can reclaim their most valuable resource— time. With ViantAI, marketers can focus on what truly drives success: strategy and creativity. We’re pleased to recognize Viant with the award for ‘Best AI-Powered Advertising Solution.’”
Learn more about Viant’s award-winning AI-powered solution, ViantAI, here .
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, recognized as a Great Place to Work®, and received the Business Intelligence Group’s Innovation Award for AI Advancements.
ABOUT MARTECH BREAKTHROUGH
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250814874645/en/
Media Contact:
Marielle Lyon
press@viantinc.com
FAQ**
How does the recognition of Viant Technology Inc. DSP as “Best AI-Powered Advertising Solution” by MarTech Breakthrough impact its market position in the competitive programmatic advertising landscape?
In what ways does ViantAI streamline campaign execution and measurement for advertisers using the Viant Technology Inc. DSP, and how might this feature influence client retention?
Considering the success of Viant Technology Inc. DSP's ViantAI, what future innovations can we expect from Viant to maintain its leading position in AI-powered programmatic advertising?
How does the endorsement of Viant Technology Inc. DSP by MarTech Breakthrough influence investor confidence and potential investment opportunities in the digital marketing technology sector?
**MWN-AI FAQ is based on asking OpenAI questions about Viant Technology Inc. (NASDAQ: DSP).
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