Rhone Powers Operational Efficiency and Streamlines Product Development with Centric PLM
MWN-AI** Summary
Rhone, a leading performance apparel brand established in 2014, has significantly enhanced its operational efficiency and streamlined product development by adopting Centric PLM software. The company, known for its innovative and versatile activewear, recognized the need to upgrade from its outdated product lifecycle management (PLM) platform to maintain its competitive edge in the rapidly growing market.
As a response to increasing demands, Rhone aimed to eliminate the reliance on spreadsheets and email, which hindered collaboration and slowed product launch times. Kerry Golia, Rhone’s Senior Director of Product Development and Production, highlighted the importance of having a centralized platform that could improve data accuracy and accessibility across teams. The switch to Centric PLM provided Rhone with a comprehensive solution that supports product management from design through to production.
With Centric PLM, Rhone's design, product development, and merchandising teams now operate with a single source of product data, improving communication and operational efficiency. Following the implementation, Rhone reported notable progress in product development timelines and market responsiveness, underscoring its commitment to consistent quality and innovation in both men's and women's apparel.
Centric Software's CEO, Fabrice Canonge, expressed satisfaction with the successful partnership, noting the significant improvements in efficiency and streamlined processes Rhone has achieved. By centralizing product data and enhancing collaboration, Rhone is poised to continue its pursuit of progress in the performance apparel industry.
This case of Rhone exemplifies how leveraging advanced PLM solutions can drive operational transformation, ultimately leading to sustained growth and innovation in an increasingly competitive landscape.
MWN-AI** Analysis
Rhone’s strategic adoption of Centric PLM marks a pivotal transformation in their operational efficiency, which could serve as a benchmark for similar brands aiming to navigate the fast-paced performance apparel market. With their shift away from outdated legacy Product Lifecycle Management (PLM) systems to a more agile framework, Rhone is not only streamlining its product development process but also enhancing collaboration among teams, ultimately allowing for a faster go-to-market strategy.
The brand's recognition of the limitations of spreadsheets and email for product management is a sign of progressive thinking in an industry where speed and collaboration are paramount. As Rhone consolidates product data into Centric PLM, they establish a single source of truth that can significantly reduce the time-to-market, which, in a competitive landscape, is crucial for maintaining a lead. The reported outcomes from Centric PLM, including up to 50% improved productivity and a 60% decrease in time to market, are compelling metrics that underscore the importance of embracing technology for operational improvement.
Investors and stakeholders should view Rhone's actions as indicative of a broader trend where technology-driven solutions are becoming non-negotiable for growth in the apparel sector. Brands that prioritize investment in advanced enterprise solutions like Centric PLM are likely to outperform peers who cling to outdated methodologies.
Thus, for those looking to invest in or partner with companies in the performance apparel space, Rhone’s trajectory could serve as a case study in how streamlined operations foster innovation and market responsiveness. Monitoring the continued evolution of Rhone post-implementation will yield insights into the tangible advantages of digital transformation in retail and especially in performance-focused sectors.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Leading performance apparel brand reduces spreadsheets and boosts collaboration with Centric Software
CAMPBELL, Calif., Nov. 18, 2025 /PRNewswire/ -- Centric Software® is delighted to announce the release of a success story about its customer, Rhone, a Connecticut-based leader in performance apparel. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
Founded in 2014, Rhone is a performance-driven apparel brand built by and for those in the pursuit of progress. Inspired by the waters of the Rhone River, the brand maintains a relentless focus on steady, intentional progress. Designed for versatility, comfort, and style, the men's and women's lines are available in more than 750 points of distribution nationwide, spanning department stores, specialty accounts, pro shops, and studios, with 20 retail locations projected by the end of 2025.
As a company with rapid growth, Rhone needed to move beyond its legacy PLM platform, selecting Centric PLM™ to streamline product management and keep pace with the demands of a highly competitive industry. Kerry Golia, Senior Director of Product Development and Production at Rhone says, "We needed a platform that could streamline product development from design to production while keeping data accurate and accessible across teams."
Rhone needed to move on from spreadsheets and email for product development and speed up product launches. They selected Centric PLM for its actionable source of truth, designer-friendly features and scalability. Golia shares, "From the product development perspective, having a centralized location for product data and a tool to streamline communication was the greatest need for us."
Since implementation, Rhone's design, product development and merchandising teams work directly in Centric PLM, benefiting from centralized product data in an actionable source of truth.
CEO of Centric Software, Fabrice Canonge says, "We're pleased with the results Rhone has achieved with Centric PLM to drive efficiency, streamline product development and advance their relentless pursuit of progress. We're excited to see how they will continue to innovate in the performance apparel category, powered by Centric PLM."
Read the full story to learn how Rhone centralized product data and streamlined operations with Centric Software.
See Centric Software's AI-Powered Solutions in Action at NRF 2026, Booth #6505
Rhone (rhone.com)
Rhone is a premium activewear brand designed for the pursuit of progress. Since its founding in 2014, Rhone has offered performance-driven products for men, engineered for versatility, comfort and style. With a commitment to craftsmanship, quality and innovation, Rhone is now expanding into women's apparel, offering the same premium quality and performance features. Rhone's products are available in over 350 gyms and specialty stores across the U.S., as well as at Equinox, Peloton Studios, Nordstrom and Dillard's.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
- Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
- Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
- Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
- Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
- Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
- Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.
SOURCE Centric Software
FAQ**
How has Rhone's shift to Centric PLM, particularly in reference to Big Tree Cloud Holdings Limited DSY, impacted their operational efficiency and overall product development cycle?
What specific features of Centric PLM does Rhone find most beneficial in replacing its legacy systems, especially concerning the operational strategies of Big Tree Cloud Holdings Limited DSY?
In what ways has the implementation of Centric PLM improved collaboration across Rhone's design and product development teams, and how is this relevant to Big Tree Cloud Holdings Limited DSY's operational practices?
As Rhone expands its product lines and distribution points, how does the partnership with Centric PLM and Big Tree Cloud Holdings Limited DSY support their growth objectives in a competitive market?
**MWN-AI FAQ is based on asking OpenAI questions about Big Tree Cloud Holdings Limited (NASDAQ: DSY).
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