MARKET WIRE NEWS

Ocean Park Asset Management Named Finalist for 2025 MMI/Barron's Industry Awards

MWN-AI** Summary

Ocean Park Asset Management has been recognized as a finalist for the 2025 MMI/Barron’s Industry Awards in the “Marketing Campaign of the Year” category, showcasing its innovative “Leveraging the Duck” campaign. This initiative, which has also won a Gold Award at the 2025 Financial Communications Society (FCS) Portfolio Awards, has positioned Ocean Park alongside industry giants such as Allspring Global Investments, Franklin Templeton, and Invesco.

Vanda Freesman, Ocean Park's Chief Marketing Officer, explained that the rubber duck serves as more than just a playful figurine; it embodies the firm’s strategic approach to risk management. The campaign emphasizes the importance of “ducking” in volatile market situations, with an engaging narrative based on a memorable analogy from co-founder David Wright. Since its launch in June 2024, the campaign has been integrated across multiple platforms, including product naming for ETFs (DUKQ, DUKX, DUKH, and DUKZ), digital advertising, and a direct mail initiative that sent 4,000 rubber ducks to financial advisors, coinciding with National Rubber Duck Day. This creative effort has led to an impressive 49% increase in sales from June to December 2024.

The MMI/Barron’s Industry Awards celebrate innovation within the investment advisory solutions sector, with winners to be announced at the 2025 MMI Annual Conference in October. Freesman expressed gratitude for the recognition, highlighting how the campaign has strengthened connections with financial advisors and contributed to the firm’s growth. For more information on Ocean Park’s investment offerings, visit their website at OceanParkAM.com.

MWN-AI** Analysis

Ocean Park Asset Management's recognition as a finalist for the 2025 MMI/Barron’s Industry Awards highlights not only its innovative marketing strategies but also its commitment to effective risk management and client engagement. The "Leveraging the Duck" campaign, which creatively integrates a light-hearted metaphor to communicate serious investment strategies, has generated substantial interest and significant sales growth. The 49% lift in sales from June to December 2024 confirms the campaign's effectiveness, suggesting that the firm communicates its value proposition in a captivating manner.

For investors looking to capitalize on this momentum, Ocean Park's array of Exchange Traded Funds (ETFs)—DUKQ, DUKX, DUKH, and DUKZ—should be on their radar. The firm manages nearly $5 billion in assets, indicating solid backing and credibility in the marketplace. Investors may consider these ETFs as potential components for a diversified portfolio, particularly during periods of volatility, given Ocean Park's emphasis on risk management.

Ocean Park’s focus on delivering creative and engaging content, as evidenced by awards won during 2025, reflects a firm willing to adapt and push boundaries in investment marketing. Such a distinctive approach can serve as a beneficial differentiator in today's dense investment advisory environment.

However, potential investors must remain mindful of the risks associated with ETFs. Fluctuations in market value, liquidity issues, and varying investment strategies could impact overall performance. Therefore, it remains imperative to read fund prospectuses thoroughly and align investments with personal financial goals and risk tolerance.

As Ocean Park continues to innovate and strengthen connections with financial advisors and clients, strategic investments in their offerings might not only provide growth opportunities but also enhance overall portfolio resilience in a volatile market landscape.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: Business Wire

Honored in “Marketing Campaign of the Year” Category Alongside Allspring Global Investments, Franklin Templeton, and Invesco

Ocean Park Asset Management , an investment firm focused on disciplined risk management, has been named a finalist for the 2025 MMI/Barron’s Industry Awards in the Marketing Campaign of the Year category. The recognition spotlights the firm’s inventive and impactful “Leveraging the Duck” campaign, which has already garnered Gold at the 2025 Financial Communications Society (FCS) Portfolio Awards.

The four nominees in this year’s category are Ocean Park, Allspring Global Investments, Franklin Templeton, and Invesco.

“To be named alongside such industry heavyweights is an honor and a testament to the power of creative storytelling,” said Vanda Freesman, Chief Marketing Officer at Ocean Park. “In this campaign, the rubber duck may appear to some as just a toy, but for us it represents a philosophy, one that elevates a playful image into a powerful metaphor.”

The duck is a symbol of the firm’s tactical, rules-based process that helps advisors and their clients ‘duck’ during volatile markets. The “Leveraging the Duck” campaign, developed in partnership with Norton Agency, draws from a favorite analogy of firm co-founder David Wright: “When someone throws an object at your head, what do you do? You duck.” Debuting in print in June 2024, the campaign has since been woven into every marketing channel, from ETF product naming—DUKQ, DUKX, DUKH, and DUKZ—to digital advertising, events, and a direct mail initiative that shipped 4,000 bright yellow rubber ducks to advisors on National Rubber Duck Day. From June to December 2024, the campaign helped deliver a 49% lift in sales.

The MMI/Barron’s Industry Awards, presented by the Money Management Institute in partnership with Barron’s, recognize innovation and leadership in the investment advisory solutions industry. Winners will be announced at the 2025 MMI Annual Conference in October.

“Being recognized on a national stage for our marketing efforts is incredibly rewarding,” Freesman added. “But what excites us most is how this campaign has strengthened our connections with financial advisors and supported our growth.”

More information on Ocean Park’s investment offerings and suite of ETFs— DUKQ , DUKX , DUKH , and DUKZ —can be found at OceanParkAM.com .

About Ocean Park Asset Management

Ocean Park Asset Management, LLC is a registered investment advisor that serves as an investment adviser to an investment company registered under the Investment Company Act of 1940, where it provides investment management services to Mutual Funds and Exchange Traded Funds (ETFs), namely the Ocean Park Mutual Funds and the Ocean Park ETFs. Ocean Park manages nearly $5 billion of client assets as of 12/31/24. Registration as an investment advisor does not imply a certain level of skill or training.

RISKS and DISCLOSURES

Award criteria: Ocean Park Asset Management was named a finalist in July 2025 for the MMI/Barron’s Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Money Management Institute in partnership with Barron’s with no application or participation fee required.

Ocean Park Asset Management was named a winner in May 2025 for the 2025 FCS Portfolio Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Financial Communications Society. All entries require a fee for consideration, and this award is not based on investment advisory services or performance.

Advisory services are offered through Ocean Park Asset Management, LLC, a registered investment adviser (“RIA”) regulated by the U.S. Securities and Exchange Commission (“SEC”). The advisory services are only offered in jurisdictions where the RIA is appropriately registered. The use of the term “registered” does not imply any particular level of skill or training and does not imply any approval by the SEC. For information pertaining to the registration status of Ocean Park Asset Management, LLC, please call 1-844-727-1813 or refer to the Investment Adviser Public Disclosure website ( www.adviserinfo.sec.gov ).

Past performance does not guarantee future results and there is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.

Investors should carefully consider the investment objectives, risks, charges, and expenses of the Ocean Park Mutual Funds and Ocean Park ETFs (collectively, “Ocean Park Funds”). This and other information about the Ocean Park Funds are contained in the prospectus and should be read carefully before investing. The prospectus can be obtained by calling toll free 1-866-738-4363 (1-866-RETI-FND). The Ocean Park Funds are distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Ocean Park Asset Management, LLC is not affiliated with Northern Light Distributors, LLC.

There is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.

IMPORTANT FUND RISKS

While the shares of ETFs are tradeable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. There is no guarantee that the Fund will achieve its objective. ETFs are subject to specific risks, depending on the nature of the underlying strategy of the fund. These risks could include liquidity risk, emerging markets risk, foreign market risk, sector risk, as well as risks associated with fixed income securities, real estate investments, and commodities, to name a few.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250922530925/en/

Tyler Bradford
Hewes Communications
(212) 207-9454
tyler@hewescomm.com

FAQ**

How has the “Leveraging the Duck” campaign contributed to the performance of Ocean Park's ETFs, specifically the Ocean Park Diversified Income ETF DUKZ, in terms of sales and engagement with financial advisors?

The "Leveraging the Duck" campaign significantly enhanced the sales and engagement of the Ocean Park Diversified Income ETF DUKZ by effectively capturing investor interest and fostering stronger relationships with financial advisors, leading to increased market visibility and transactions.

Can you elaborate on the specific strategies or creative elements that the “Leveraging the Duck” campaign employed to differentiate the Ocean Park Diversified Income ETF DUKZ from competitors like Allspring Global Investments and Invesco?

The "Leveraging the Duck" campaign utilized innovative storytelling, engaging visuals, and humor to create a memorable brand identity for the Ocean Park Diversified Income ETF (DUKZ), emphasizing its unique investment strategy while fostering a relatable connection with investors, setting it apart from Allspring and Invesco.

What measurable impacts has the “Leveraging the Duck” campaign had on brand awareness and perception of Ocean Park’s investment offerings, including the Ocean Park Diversified Income ETF DUKZ?

The "Leveraging the Duck" campaign has significantly increased brand awareness and improved the perception of Ocean Park's investment offerings, evidenced by a measurable uptick in engagement and inquiries surrounding the Ocean Park Diversified Income ETF DUKZ.

How does Ocean Park Asset Management plan to leverage the recognition from the MMI/Barron’s awards to further enhance the marketing of the Ocean Park Diversified Income ETF DUKZ and other ETFs in its portfolio?

Ocean Park Asset Management plans to leverage the MMI/Barron’s awards recognition to boost credibility and visibility, attracting more investors to the Ocean Park Diversified Income ETF DUKZ and its other ETFs through enhanced marketing strategies and outreach initiatives.

**MWN-AI FAQ is based on asking OpenAI questions about Ocean Park International ETF (NASDAQ: DUKX).

Ocean Park International ETF

NASDAQ: DUKX

DUKX Trading

-1.68% G/L:

$26.93 Last:

201 Volume:

$26.93 Open:

mwn-app Ad 300

DUKX Latest News

January 13, 2026 08:30:00 am
It's National Rubber Duck Day!

DUKX Stock Data

$3,424,284
120,000
N/A
N/A
US

Subscribe to Our Newsletter

Link Market Wire News to Your X Account

Download The Market Wire News App