ECD Automotive Design Introduces the Heritage Product Line
MWN-AI** Summary
ECD Automotive Design has unveiled its Heritage Product Line, a tribute to the authenticity and simplicity of the iconic Land Rover Defender. Announced on January 13, 2026, in Kissimmee, Florida, this line targets purists who appreciate the Defender’s classic character. Priced from $159,995, the Heritage line is offered in both Defender 90 and Defender 110 configurations, celebrating the vehicle's storied origins while maintaining its relevance in today’s market.
Each Defender in the Heritage line is built around a meticulously rebuilt original TD5 diesel engine that delivers 122 horsepower, paired with a five-speed manual transmission. The design prioritizes mechanical integrity with features such as full-time four-wheel drive, original axles, suspension, and braking systems, ensuring a driving experience that pays homage to the Defender's legacy. CEO Scott Wallace emphasizes the line’s focus on preserving the authentic feel and sound of the Defender rather than modernizing it excessively.
Visually, the Heritage line remains true to traditional Land Rover aesthetics, using classic colors, heavy-duty wheels, and original hardware. Inside, authentic design elements like a classic dashboard and heavy-duty matting echo the vehicle’s utilitarian roots while incorporating subtle modern conveniences like Bluetooth audio and LED lighting.
Moreover, ECD offers customization options, allowing buyers to enhance their vehicles without losing the original charm. The Heritage Product Line signifies a thoughtful return to the Defender’s essence, seeking to cater to those who value genuine craftsmanship and enduring purpose over fleeting modern trends. For more information or to reserve a model, potential buyers can visit ECD’s website or consult directly with the company.
MWN-AI** Analysis
ECD Automotive Design's launch of the Heritage Product Line marks a significant pivot in the luxury automotive restoration market, emphasizing nostalgia and mechanical authenticity. The company, publicly traded under the ticker ECDA, aims to attract purist consumers by offering restored Land Rover Defenders — both the 90 and 110 models — that resonate with the original spirit of the vehicle. Priced from $159,995, this line appeals to customers seeking classic design without modern excess.
From a financial analyst perspective, this move is strategic given the growing consumer demand for authenticity in luxury goods. With a base engine of the original TD5 diesel paired with updated mechanical features, the Heritage line promises reliability along with captivating aesthetics. By sticking to traditional designs while offering modern conveniences subtly integrated, ECD is positioning itself as a leader in a niche but lucrative market.
Investors should note the potential for increased revenue streams through the customizable upgrade options available with the Heritage line, which can enhance profit margins. Given the trend of enthusiasts reverting to classic vehicles with modern reliability, ECD may see strong demand driven by collectors and off-road enthusiasts alike.
Overall, ECD's focus on craftsmanship and heritage allows for price justification in a market that often undervalues authentic and bespoke offerings. As the automotive industry continues to evolve and consumer preferences shift, ECD’s unique selling proposition might insulate it from volatility. Investors looking for long-term growth grounded in traditional values could find the Heritage Product Line to be a compelling addition to their portfolio, especially as ECD leverages its established brand and expert craftsmanship in a market that's increasingly valuing authenticity.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
A Return to the Defender, Exactly as It Was Meant to Be
KISSIMMEE, Fla., Jan. 13, 2026 (GLOBE NEWSWIRE) -- ECD Automotive Design, the world’s largest Land Rover and Jaguar restoration company known for its bespoke Defenders, Range Rovers, Jaguar E-Types, Ford Mustangs, Toyota FJs, and the ECDXCTC INEOS Grenadier and Defender II, proudly announces the launch of its new Heritage Product Line, a deeply authentic offering created for purists who believe the soul of the Land Rover Defender is found in its simplicity, mechanical honesty, and unrivaled sense of purpose. Priced from $159,995, the Heritage line is available in both Defender 90 and Defender 110 configurations, the Heritage line is a celebration of where the Defender began, and why it still matters today.
Images of ECD’s Heritage Line
Video of ECD’s Heritage Line
At the heart of every Heritage build is a rebuilt original TD5 diesel engine, producing 122 horsepower and paired with a five-speed manual transmission and a fully rebuilt original transfer case. Full-time four-wheel drive, rebuilt original axles, stock suspension, and OEM braking systems ensure these Defenders drive the way they were always intended, thoughtfully engineered and a true reward sitting behind the wheel.
“This line exists because not everyone wants modern excess,” said Scott Wallace, CEO of ECD Automotive Design. “The Heritage Product Line is about preserving the Defender’s original character, the sound, the feel, the rhythm of driving something honest. It’s a return to purpose versus a reinterpretation.”
Mechanically refreshed from the ground up, each Heritage Defender features new OEM fuel systems, aluminum cooling with electronic fans, stainless steel exhausts, and brand-new Land Rover fuel tanks, delivering reliability without altering the vehicle’s original DNA.
Visually, the Heritage line stays true to classic Land Rover form. Finished in traditional Land Rover colors in gloss, each build rides on 16-inch Wolf heavy-duty steel wheels wrapped in Pirelli Scorpion All Terrain or Michelin Defender Road tires. Slimline bumpers, OEM hardware, classic grilles and headlamp surrounds, folding steps, and ECD black checker plates complete a silhouette that feels instantly familiar, and increasingly rare.
The inside of every Heritage build is designed with traditional intention. A classic TD5 dashboard, Momo Prototipo steering wheel, black vinyl seating, raptor-lined floors, and heavy-duty rubber matting reinforce the vehicle’s utility-first roots. Seating layouts honor original use cases, with the Defender 110 offering a nine-seat configuration and the Defender 90 configured for six, both designed for real-world functionality.
Modern conveniences are subtle and purposeful: under-dash air conditioning, Bluetooth audio through a Pioneer sound system, USB charging ports, LED lighting, remote central locking, and front power windows, all included without disrupting the analog driving experience. For those who do want a modern touch, ECD’s Heritage line does include upgrade options such as the exclusive Chelsea Truck Co. wide-body kit, a Kahn Crosshair Exhaust, or an X-Lander Kit with light surround.
The Heritage Product Line is beyond nostalgia for nostalgia’s sake. It’s about preserving something real in a world that has moved on too quickly. These Defenders don’t chase trends. They honor tradition.
With the Heritage Product Line, ECD Automotive Design reaffirms its belief that the most meaningful vehicles are defined by intention, durability, and the freedom to drive something that still feels alive.
For more information on the ECD Heritage Product Line or to reserve a Defender 90 or 110, visit https://ecdautodesign.com/heritage-station-wagon or schedule a consultation with ECD Automotive Design.
ECD Heritage Base Specifications
Model — Defender 90/Defender 110
Body Style — Hard Top/Soft Top
Engine — TD5 Manual - 5 Speed or upgrade to 2.3 Ford EcoBoost - Automatic
Exhaust — Standard Performance Exhaust or upgrade to Milltek GT90 Cerakote Tips/Kahn Crosshair Exhaust
Suspension — Standard Setup or upgrade to Heavy Duty Suspension Kit
Exterior Color — 15 Land Rover Original colors Or Upgrade To Ctc Colors
Tires — Michelin Defender - Road Tire/Pirelli Scorpion - All Terrain
Grille — OEM Grille or upgrade to Heritage Grille/X-Lander Kit + Light Surround
Bumper — OEM DRL Front Bumper or upgrade to ARB Winch Bumper
Materials — Black Vinyl Or Upgrade To Comfort Leather Interior available in six striking colors: Tan, Orange, Black, Red, Pink, or Blue.
Stitch Style — Black Vertical Or Upgrade To 3d Modular/Diamond/Square stitch
Steering Wheel —Momo Prototipo Or Upgrade To Billet Steering Wheel
Seat Layout — D90 - 6-Seat Utility Layout or D110 - 9-Seat Utility Layout
Wheels — Wolf Steel - 16”/Caradoc - 18”/Kahn 1983 - 18”/Kahn Mondial Retro - 20”
Additional upgrade options — Dual rear entertainment screens and USB connectivity, Infinity Audio system upgrade, Radio options featuring car play and floating display, Wheel Arches, Wheel Covers, Full-Length Tubular side steps, Dual Roof Light, Four Point Roll-Cage, and CNC Hinge with Handles Set.
About ECD Automotive Design
ECD, a public company trading under ECDA on the Nasdaq, is a creator of restored luxury vehicles that combines classic beauty with modern performance. Currently, ECD restores Land Rovers Series, Land Rover Series IIA, the Range Rover Classic, Jaguar E-Type, Ford Mustang, Toyota FJ, the ECDxCTC INEOS Grenadier and Defender II and highly specialized vehicles from its Boutique Studio. Each vehicle produced by ECD is fully bespoke, a one-off that is designed by the client through an immersive luxury design experience and hand-built from the ground up in 2,200 hours by master-certified Automotive Service Excellence (“ASE”) craftsmen. The company was founded in 2013 by three British “gear heads’ whose passion for classic vehicles is the driving force behind exceptionally high standards for quality, custom luxury vehicles. ECD’s global headquarters is a 100,000-square-foot facility located in Kissimmee, Florida, that is home to 95 talented and dedicated employees who hold a combined 80 ASE and five master level certifications. ECD has an affiliated logistics center in the U.K., where its five employees work to source and transport 25-year-old work vehicles back to the U.S. for restoration. For more information, visit www.ecdautodesign.com.
Media Inquiries:
Dia Stewart
[email protected]
(407) 483-4825
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/481c19b4-caea-4088-b018-83665c87482b
FAQ**
How does ECD Automotive Design Inc. (ECDA) differentiate its Heritage Product Line from other luxury restoration offerings in the market?
What are the projected sales figures for the 20launch of the Heritage Product Line by ECD Automotive Design Inc. (ECDA), considering the $159,995 starting price?
What percentage of ECD Automotive Design Inc. (ECDA)'s current customers are expected to gravitate towards the Heritage line based on market research?
How does ECD Automotive Design Inc. (ECDA) plan to maintain the balance between preserving traditional Defender features and offering modern upgrades in its Heritage line?
**MWN-AI FAQ is based on asking OpenAI questions about ECD Automotive Design Inc. (NASDAQ: ECDA).
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