EMP METALS ANNOUNCES LISTING ON FRANKFURT EXCHANGE, GRANT OF STOCK OPTIONS AND MARKETING AGREEMENTS
MWN-AI** Summary
EMP Metals Corp. (CSE: EMPS, OTCQB: EMPPF, FSE: 9ST) has announced the successful listing of its common shares on the Frankfurt Stock Exchange (FSE), expanding its visibility to European investors. The CEO, Karl Kottmeier, emphasized that this listing is strategically timed as the company approaches the completion of its Project Aurora demonstration plant, enhancing exposure in a major international marketplace.
In addition to the new listing, EMP Metals has authorized the grant of 1,500,000 incentive stock options to select directors, officers, employees, and consultants at an exercise price of $0.67 per share. These options are exercisable over five years and may include specific vesting conditions as determined by the board.
The company has also entered into marketing agreements with Machai and IRP Holdings Corporation (IRPub). The Machai Agreement, effective immediately, engages Machai for comprehensive marketing and public awareness services, which includes multi-platform digital campaigns, social media, and targeted investor communications. In return, EMP Metals has paid Machai C$400,000 upfront.
Similarly, under the IRPub agreement, effective February 1, 2026, EMP will undertake a digital marketing awareness campaign across IRPub’s network, with a total cost of US$100,000 distributed over two payments. Both firms are independent and have no existing shares or interests in EMP Metals, ensuring their objectivity.
EMP Metals focuses on lithium exploration and development, primarily using direct lithium extraction methods, managing over 205,000 net acres in Southern Saskatchewan. The company acknowledges the inherent uncertainties of forward-looking statements and cautions investors that actual outcomes may differ materially from expectations.
MWN-AI** Analysis
EMP Metals Corp. has recently made significant strides with its listing on the Frankfurt Stock Exchange, which is expected to enhance its visibility among European investors and provide additional liquidity for its shares. Trading under the symbol "9ST", this cross-listing aligns EMP Metals with a prominent international platform, potentially attracting institutional investors and amplifying trading volumes.
In tandem with this listing, the company granted 1.5 million stock options at an exercise price of $0.67, set to vest under certain conditions. This move could align the interests of employees and management with those of shareholders, promoting growth and performance. It is essential for investor sentiment that management is incentivized to drive the company's objectives forward, particularly as they near the completion of the Project Aurora demonstration plant.
Furthermore, EMP's proactive approach to marketing—with partnerships with Machai and IRP Holdings Corporation—suggests a commitment to elevating brand awareness and driving investor interest. The strategies outlined include multi-platform digital campaigns, enhancing the company’s presence and outreach in a dynamic market landscape. This comprehensive marketing strategy could lead to increased investor engagement and an expanded shareholder base, critical for a company in the resource sector, especially one focused on lithium, which is in high demand.
As EMP Metals seeks to leverage these initiatives, investors should closely monitor market reactions, particularly after the upcoming digital awareness campaigns commence. The company's business trajectory in a booming lithium market could provide substantial upside potential. However, investors should remain aware of inherent risks, including regulatory hurdles and market volatility. Continuous updates on operational progress and market strategy execution will be key to building investor confidence moving forward.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
VANCOUVER, BC, Jan. 20, 2026 /CNW/ - EMP Metals Corp. (CSE: EMPS) (OTCQB: EMPPF) (FSE: 9ST) ("EMP Metals" or the "Company") is pleased to announce that the Company's common shares have been accepted for listing on the Frankfurt Stock Exchange (FSE) under the trading symbol "9ST".
The Company's common shares are now cross listed on the Canadian Securities Exchange (CSE), the OTCQB Markets, and the FSE. The FSE is one of the world's leading international stock exchanges by revenue, profitability, and market capitalization and is the largest of Germany's stock exchanges.
Karl Kottmeier, CEO of EMP Metals commented, "The listing of EMP Metals on a major marketplace like the Frankfurt Stock Exchange will increase exposure for our Company. This is a great opportunity to introduce EMP to European investors at a time when our Company is close to completing construction of the Project Aurora demonstration plant."
Stock Options Grant
The Company also announces that the board of directors has authorized the grant of 1,500,000 incentive stock options (the "Options") to certain directors, officers, employees and consultants of the Company, at an exercise price of $0.67 per share. The Options are exercisable for a five-year period from the date of grant and may be subject to certain vesting provisions as determined by the board of directors. All Options were granted pursuant to the Company's stock option plan.
Marketing Agreements
The Company has entered into an agreement with Machai dated January 20, 2026 (the "Machai Agreement"), pursuant to which Machai will lead the Company's marketing, advertising, and public awareness activities and deploy a comprehensive digital media marketing program including multi-platform digital campaigns, social media amplification, and targeted investor communications.
Machai will provide digital marketing services with branding, content and data optimization to assist the Company to create in-depth marketing campaigns, tracking, organizing and executing the services through search engine optimization, search engine marketing, lead generation, digital marketing, social media marketing, email marketing, and brand marketing. The services will be conducted in accordance with the applicable policies of the Canadian Securities Exchange
Machai has been engaged by the Company for a 6-month period commencing immediately. In consideration for the services provided, the Company has paid Machai C$400,000 plus GST in an up front payment out of its general working capital account.
Machai is a premier data analytics & direct awareness firm with an established track record in the North American, European, and Asia-pacific markets focused on - natural resources, technology and special situations sectors. Machai is arm's-length to the Company, has no other relationship with the Company and neither Machai nor its principal, Suneal Sandhu, has any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest, other than as disclosed herein. Machai can be contacted at suneal@machaicapital.com or at Suite 101, 17565 58 Ave, Surrey, B.C., V3S 4E3, Canada
The Company has also entered into an agreement with IRP Holdings Corporation (IRPub) dated January 15, 2026, for a digital marketing awareness campaign. IRPub has been engaged for a 3-4-month period commencing on February 1, 2026. The Company will pay IRPub US$100,000, of which US $50,000 will be paid on January 31, 2026 and US $50,000 will be paid on March 15, 2026.
The services provided by IRPub will include a digital marketing awareness campaign on behalf of the company across IRPub's network and other mediums of online digital traffic. The IRPub Agreement is subject to CSE approval. Paul Ruffolo is the CEO of IRPub and is based in Pennsylvania. IRPub and its principals are arm's length to EMP, and to the best knowledge of the Company, IRPub did not own any securities of Pacific Ridge as of the date of the Agreement.
About EMP Metals
EMP is a Canadian-based lithium exploration and development company focused on large-scale resources using direct lithium extraction (DLE). EMP currently holds over 205,000 net acres (83,000 hectares) of Subsurface Dispositions and strategic wellbores in Southern Saskatchewan.
Forward-Looking Statements
Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. EMP Metals cautions that all forward-looking statements are inherently uncertain, and that actual performance may be affected by a number of material factors, many of which are beyond EMP Metals' control. Such factors include, among other things: risks and uncertainties relating to EMP Metals' limited operating history, ability to obtain sufficient financing to carry out its exploration and development objectives on its mineral properties, obtaining the necessary permits to carry out its activities and the need to comply with environmental and governmental regulations. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, EMP Metals undertakes no obligation to publicly update or revise forward-looking information.
The Canadian Securities Exchange has neither approved nor disapproved the information contained herein and does not accept responsibility for the adequacy or accuracy of this news release.
SOURCE EMP Metals Corp.
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FAQ**
How will the listing of EMP Metals Corp. (CSE: EMPS) on the Frankfurt Stock Exchange enhance its visibility to European investors, especially in relation to the Project Aurora demonstration plant?
What are the specific vesting provisions for the 1,500,000 stock options granted to EMP Metals Corp. (EMPS:CC) directors and employees, and how do they align with the company’s strategic goals?
Can you elaborate on the expected impact of the marketing agreements with Machai and IRP Holdings on the overall investor communications strategy for EMP Metals Corp. (EMPS:CC)?
What measures is EMP Metals Corp. (CSE: EMPS) taking to ensure compliance with regulatory requirements while implementing its digital marketing initiatives through the partnerships with Machai and IRP Holdings?
**MWN-AI FAQ is based on asking OpenAI questions about EMP Metals Corp Com (OTC: EMPPF).
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