MARKET WIRE NEWS

Great American Cookies and Marble Slab Creamery Open New Co-Branded Location in Ohio

MWN-AI** Summary

FAT Brands Inc. has announced the opening of a new co-branded location featuring Great American Cookies and Marble Slab Creamery in Huber Heights, Ohio. This marks the first joint establishment of these popular sweet treat brands in the Buckeye State, complementing existing Great American Cookies locations in Columbus and Dublin. The new store is designed to provide a unique culinary experience, offering a range of beloved items, including Cookie Cakes and Marble Slab’s signature homemade ice cream, which can be customized with unlimited Mix-Ins.

Allison Lauenstein, President of both brands, expressed excitement about expanding their co-branded model in Ohio, emphasizing the fun and integrated experience this new store brings to local dessert lovers. Customers can indulge in unique combinations like Create Your Own Cookie Shakes and Ice Cream Sandwiches, merging the delightful flavors of cookies and ice cream.

Great American Cookies has a storied history, having gained recognition since 1977 for its Original Cookie Cake and famous chocolate chip cookie recipe, complemented by other delectable offerings like brownies and Double Doozies™. Meanwhile, Marble Slab Creamery has been a pioneer in small-batch ice cream production since 1983, known for the innovative frozen slab technique and a diverse menu that includes shakes and ice cream cakes.

The new store is conveniently located at 7624 Old Troy Pike, Huber Heights, OH, and operates Monday through Saturday from 11:00 a.m. to 9:00 p.m., and Sunday from 11:00 a.m. to 7:00 p.m. To explore more about Great American Cookies and Marble Slab Creamery, visit their respective websites.

MWN-AI** Analysis

The recent opening of a co-branded Great American Cookies and Marble Slab Creamery in Huber Heights, Ohio, marks a strategic expansion for FAT Brands, leveraging the complementary nature of these two sweet treat concepts. This location not only serves as a new revenue stream but also taps into the growing market for dessert-centric dining experiences, particularly in suburban regions like Huber Heights.

Market analysts should consider the synergy between Great American Cookies’ established cookie offerings, such as their famous Cookie Cakes and Double Doozies, and Marble Slab Creamery’s innovative ice cream products. The combined menu offers a unique experience that caters to diverse consumer preferences, positioning both brands strongly against traditional ice cream shops and bakeries. The potential for cross-promotional marketing strategies increases customer engagement and brand loyalty, making this co-branding initiative an attractive model for future expansion in markets beyond Ohio.

FAT Brands’ broader strategy of growing its footprint while capitalizing on existing brand strengths further signals its commitment to capturing market share in the fast-casual dining segment. Investors should also note the trend towards co-branded locations as a viable pathway for franchise growth, particularly as consumer behavior shifts to favor convenience and variety.

Nevertheless, potential risks include market saturation and competition from indie dessert shops and ice cream parlors. Seasonal fluctuations and economic performance in consumer discretionary spending may also impact sales, particularly in slower months. Therefore, investors and stakeholders should closely monitor sales trends and customer foot traffic in this new location to gauge its success.

Overall, the Huber Heights opening represents a strategic growth opportunity for FAT Brands within an evolving consumer landscape. Investors are encouraged to observe the performance metrics from this store closely to assess the merits of further expansion in similar markets.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

FAT Brands’ Complementary Sweet Treat Concepts Open New Store Together in Dayton Area

LOS ANGELES, Feb. 26, 2025 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc. , announces the opening of a new co-branded Great American Cookies and Marble Slab Creamery location in Huber Heights, OH. The new store is the first co-branded Great American Cookies and Marble Slab Creamery location to open in the Buckeye State, with additional Great American Cookies’ locations in Columbus and Dublin. The Huber Heights location brings both sister brands together in one delicious destination, offering fan-favorite items such as Cookie Cakes , homemade Ice Cream with unlimited Mix-Ins and more.

“As we continue to grow our co-branded footprint of Great American Cookies and Marble Slab Creamery, we are pleased to introduce locals to the integrated experience of having the two sweet treat concepts combined,” said Allison Lauenstein, President of Great American Cookies and Marble Slab Creamery. “Fans can now enjoy Marble Slab Creamery’s delicious, homemade ice cream in addition to the ultimate combination of cookies and ice cream paired together such as Create Your Own Cookie Shakes and Ice Cream Sandwiches.”

Since 1977, Great American Cookies has baked up a reputation for not only being the creator of the Original Cookie Cake , but also for its famous chocolate chip cookie recipe. Other craveable menu items include brownies and Double Doozies , made with delectable icing sandwiched between two cookies.

For over 40 years, Marble Slab Creamery has been an innovator in the ice cream space, dreaming up the frozen slab technique and offering homemade, small-batch Ice Cream with free unlimited Mix-Ins, Shakes in a variety of flavors, and Ice Cream Cakes.

The new Great American Cookies and Marble Slab Creamery is located at 7624 Old Troy Pike, Huber Heights, OH 45424 and is open Monday through Saturday, 11:00 a.m. to 9:00 p.m. and Sunday, 11:00 a.m. to 7:00 p.m.

For more information on Great American Cookies, visit www.greatamericancookies.com . For more information on Marble Slab Creamery, visit www.marbleslab.com .

About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets, and develops fast casual, quick-service, casual dining, and polished casual dining concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit fatbrands.com .

About Great American Cookies

Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh baked cookies in a variety of flavors, brownies, and Double Doozies , we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit www.greatamericancookies.com .

About Marble Slab Creamery

Since dreaming up the frozen slab technique and serving fresh homemade, small-batch Ice Cream in-store since 1983, Marble Slab Creamery has always known how to dream big. We sprinkle our customers with imagination and promise to inspire with infinite ice cream possibilities to feed your curiosity and capture cravings. With our free unlimited Mix-in philosophy, delicious Ice Cream and Shakes in a variety of flavors, hand-rolled waffle cones, and Ice Cream Cakes, imagination has no limits. Today, Marble Slab Creamery is enjoyed by consumers across the globe with locations in Bahrain, Canada, Kuwait, Saudi Arabia, Puerto Rico, and the United States. For more information, visit www.marbleslab.com .

MEDIA C ONTACT :
Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509


FAQ**

How might the opening of this co-branded Great American Cookies and Marble Slab Creamery location impact the sales growth and brand awareness of FAT Brands Inc. Class B Common Stock FATBB in the Dayton area?

The opening of a co-branded Great American Cookies and Marble Slab Creamery location in Dayton could significantly enhance sales growth and brand awareness for FAT Brands Inc. Class B Common Stock (FATBB) by attracting a diverse customer base and driving foot traffic to both brands.

What expansion plans does FAT Brands Inc. have for their co-branded concepts, and how does this store in Huber Heights align with the overall strategy for the Class B Common Stock FATBB?

FAT Brands Inc. plans to expand its co-branded concepts through strategic partnerships and new store openings, with the Huber Heights location exemplifying its focus on increasing market presence and driving shareholder value in alignment with the growth strategy for Class B Common Stock FATBB.

Given the unique offerings at this new store, what marketing strategies does FAT Brands Inc. plan to implement to attract customers and boost interest in FATBB shares?

FAT Brands Inc. plans to implement innovative digital marketing campaigns, influencer partnerships, loyalty programs, and community engagement initiatives to attract customers and generate buzz around FATBB shares.

How do the performance trends of Great American Cookies and Marble Slab Creamery influence investor confidence in FAT Brands Inc. Class B Common Stock FATBB following the opening of the new location?

The positive performance trends of Great American Cookies and Marble Slab Creamery, reflecting strong sales and brand growth, bolster investor confidence in FAT Brands Inc. Class B Common Stock (FATBB) as they indicate potential for profitability and success in the new location.

**MWN-AI FAQ is based on asking OpenAI questions about FAT Brands Inc. Class B Common Stock (NASDAQ: FATBB).

FAT Brands Inc. Class B Common Stock

NASDAQ: FATBB

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